Spencer Rascoff - Zillow.com
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Understanding the internet buyer.
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Spencer Rascoff - Zillow.com
- 1. Houston Association of REALTORSReal Estate Information Symposium:Understanding the Internet Buyer Spencer Rascoff, COO Zillow.com Twitter: @spencerrascoff March 30, 2010
- 2. The Internet Consumer… Inhales information Does a lot on her own Demands timely responses Uses mobile devices 2
- 5. Information Overload? No such thing. Buyers routinely accessing information including: Historical asking prices Days on market AVMs Mortgage amount of seller Purchase price paid by seller Valuations on nearby homes Comps 5
- 7. The Internet Buyer 84% of buyers. They’re using Realtor.com and Zillow, and top local brokerage sites (and yes Bob, sometimes MLS sites) looking for listings and agents. They do a lot for themselves, and expect a lot from agents, including instant responses. And they use mobile devices.
- 8. What should agents & brokers do about it? Syndicate listings Meet internet clients’ needs Sharpen your game Fish (& spend) where the fish are
- 9. Listings Syndication Agents & brokers need to cast their net far and wide, including mobile IDX is not enough
- 11. Meet clients’ needs 1/3 of online leads ignored Only 5% of online leads answered in their entirety Avg response time to email: 10 hours, 16 minutes Consumers expectations:56% within 30 minutes! Source: WAV Group “The Consumer Online Real Estate Search Experience” March 2009
- 12. Sharpen your game Arm yourself with information, because your clients already have it
- 13. Fish where the fish are Linger at top of the sales funnel by providing free, useful advice
- 15. Fishing is free, but bait’s not Spend smartly online for extra exposure
- 16. Questions? Spencer Rascoff, COO Zillow.com Email: spencer@zillow.com Twitter: @spencerrascoff activerain.com/blogs/spencerrascoff
Editor's Notes
- Omniscient, Omnipotent, and Insatiable
- No such thing as “the internet buyer”. Everyone is an internet buyer.But there are still some subtle differences among people who use the internet a lot and those who use the internet less
- No such thing as “the internet buyer”. Everyone is an internet buyer.But there are still some subtle differences among people who use the internet a lot and those who use the internet less
- No such thing as “the internet buyer”. Everyone is an internet buyer.But there are still some subtle differences among people who use the internet a lot and those who use the internet less
- No such thing as “the internet buyer”. Everyone is an internet buyer.But there are still some subtle differences among people who use the internet a lot and those who use the internet less
- No such thing as “the internet buyer”. Everyone is an internet buyer.But there are still some subtle differences among people who use the internet a lot and those who use the internet less