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Realtors	
  Property	
  Resource	
  




         S
       EI
      R
AR  RPR	
  Update	
  
H

         March	
  30,	
  2010	
  
Agenda	
  




                             S
•  Beta	
  tes0ng	
  update	
  




                           EI
•  MLS	
  content	
  licensing	
  



                          R
            AR
•  Large	
  broker	
  and	
  franchisor	
  outreach	
  

•  Customer	
  care	
  
      H

                                                  Realtors	
  Property	
  Resource	
     2	
  
What	
  is	
  RPR?	
  




                           S
•  Na0onal,	
  parcel-­‐centric	
  database	
  




                         EI
•  Member	
  benefit	
  of	
  NAR	
  



                        R
            AR
•  Owned	
  and	
  controlled	
  by	
  NAR’s	
  members	
  
      H

                                                  Realtors	
  Property	
  Resource	
     3	
  
Goals	
  of	
  RPR	
  




                             S
•  Provide	
  all	
  available	
  informa0on	
  about	
  
   residen0al	
  and	
  commercial	
  property	
  and	
  




                           EI
   ownership	
  to	
  NAR	
  members	
  



                          R
•  Unique	
  data	
  content	
  and	
  analy0cs	
  
•  Eliminate	
  cost	
  for	
  NAR	
  members	
  who	
  pay	
  for	
  
            AR
   third-­‐party	
  services	
  with	
  lesser	
  scale	
  
•  Promote	
  market	
  efficiency	
  among	
  par0cipants	
  
       H

                                                    Realtors	
  Property	
  Resource	
     4	
  
Beta	
  format	
  




                                  S
•  50	
  –	
  60	
  members	
  




                                EI
•  60	
  –	
  90	
  days	
  
•  Tes0ng	
  dimensions	
  



                               R
    –  Usability	
  
    –  Data	
  quality	
  
              AR
    –  Business	
  value	
  
•  Weekly	
  feature	
  and	
  fix	
  deployment	
  
•  Joint	
  report	
  of	
  testers	
  and	
  RPR	
  to	
  MLS	
  
       H

   leadership	
  
                                                           Realtors	
  Property	
  Resource	
     5	
  
MLS	
  XO	
  remarks	
  




                                                                         S
Our	
  progressive	
  subscribers	
  appreciate	
  the	
  value	
  that	
                  ARMLS	
  subscribers	
  are	
  very	
  excited	
  to	
  be	
  some	
  of	
  the	
  
comprehensive,	
  property-­‐centric	
  informa0on	
  adds	
  to	
                         first	
  agents	
  in	
  the	
  country	
  to	
  be	
  able	
  to	
  test	
  drive	
  the	
  RPR	
  
sharpen	
  their	
  resources	
  and	
  enhance	
  the	
  service	
  they	
                service.	
  When	
  we	
  sent	
  out	
  the	
  invita0on	
  to	
  poten0al	
  
deliver	
  to	
  their	
  clients.	
  Our	
  beta	
  testers	
  found	
  the	
  user	
     testers,	
  we	
  filled	
  our	
  reserva0ons	
  within	
  the	
  first	
  day	
  and	
  




                                                                       EI
interface	
  impressive	
  and	
  intui0ve.	
  We	
  very	
  much	
                        had	
  more	
  on	
  the	
  wai0ng	
  list.	
  The	
  agents	
  are	
  not	
  only	
  
appreciate	
  the	
  opportunity	
  to	
  support	
  this	
  ini0a0ve	
  and	
             pleased	
  about	
  being	
  able	
  to	
  research	
  property	
  out	
  of	
  our	
  
par0cipate	
  in	
  shaping	
  its	
  effec0veness	
  for	
  our	
                          service	
  area,	
  but	
  more	
  so	
  with	
  the	
  depth	
  of	
  informa0on	
  
subscribers’	
  business	
  needs.	
                                                       beyond	
  MLS	
  data	
  they	
  now	
  have	
  at	
  their	
  finger0ps	
  about	
  
Jim	
  Harrison,	
  President	
  and	
  CEO,	
  MLSLisGngs,	
  Inc.	
                      their	
  local	
  market.	
  




                                                                      R
                                                                                           Bob	
  Bemis,	
  CEO,	
  Arizona	
  Regional	
  MLS	
  


In	
  managing	
  a	
  Mul0ple	
  Lis0ng	
  Service	
  staff	
  and	
                       The	
  leaders	
  of	
  the	
  Realtor	
  Associa0on	
  of	
  Greater	
  Miami	
  
leadership	
  are	
  con0nually	
  looking	
  for	
  opportuni0es	
  to	
                  and	
  the	
  Beaches	
  are	
  commi]ed	
  to	
  bringing	
  absolutely	
  
                                  AR
provide	
  valuable	
  services	
  to	
  our	
  users.	
  Through	
  the	
                 the	
  best	
  programs,	
  products	
  and	
  services	
  to	
  our	
  RAMB	
  
Realtors	
  Property	
  Resource	
  NAR	
  is	
  doing	
  an	
  incredible	
  job	
        members	
  –	
  and	
  the	
  decision	
  to	
  bring	
  RPR	
  to	
  our	
  
of	
  answering	
  that	
  quest	
  by	
  developing	
  this	
  valuable	
  asset	
        members	
  first	
  was	
  unanimous.	
  There	
  was	
  no	
  ques0on	
  
for	
  our	
  REALTOR	
  members.	
  Our	
  leadership	
  and	
  staff	
  have	
            that	
  RPR	
  has	
  a	
  lot	
  to	
  bring	
  to	
  us	
  now	
  and	
  in	
  the	
  future	
  
reviewed	
  RPR	
  and	
  are	
  convinced	
  it	
  will	
  help	
  our	
  members	
       and	
  we	
  want	
  to	
  help	
  build	
  the	
  best	
  system	
  and	
  resource	
  
be	
  more	
  successful	
  in	
  their	
  real	
  estate	
  careers.	
  That	
  is	
      possible.	
  We	
  just	
  finished	
  our	
  two	
  training	
  sessions	
  with	
  
really	
  the	
  bo]om	
  line	
  –	
  providing	
  value	
  to	
  our	
                   the	
  RAMB	
  beta	
  testers	
  on	
  Thursday	
  and	
  they	
  were	
  
membership.	
  We	
  feel	
  privileged	
  to	
  be	
  a	
  Beta	
  sight	
  and	
         extemely	
  impressed.	
  
                  H

congratulate	
  NAR	
  on	
  their	
  forward	
  thinking	
  in	
  this	
                  Teresa	
  Kinney,	
  CEO,	
  Realtor	
  AssociaGon	
  of	
  Greater	
  
outstanding	
  Second	
  Century	
  Ini0a0ve.	
                                            Miami	
  and	
  the	
  Beaches	
  
Rob	
  Higgins,	
  ExecuGve	
  Officer,	
  Spokane	
  AssociaGon	
  of	
  
REALTORS	
  


                                                                                                                                          Realtors	
  Property	
  Resource	
                    6	
  
Broker	
  outreach	
  




                              S
•  Individual	
  mee0ngs	
  with	
  large	
  firms	
  to	
  solicit	
  
   input	
  and	
  involvement	
  




                            EI
•  Realty	
  Alliance,	
  Leading	
  RE,	
  Brainstormers,	
  



                           R
   and	
  franchisor	
  leadership	
  
•  NAR	
  large	
  broker	
  advisory	
  group	
  
             AR
•  RPR	
  user	
  advisory	
  group	
  par0cipa0on	
  
•  Large	
  broker	
  beta	
  site	
  
       H

                                                     Realtors	
  Property	
  Resource	
     7	
  
S
       EI
      QuesGons?	
  
      R
AR
h]p://blog.narrpr.com	
  
H

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RPR President Marty Frame Presents at HAR REIS

  • 1. Realtors  Property  Resource   S EI R AR RPR  Update   H March  30,  2010  
  • 2. Agenda   S •  Beta  tes0ng  update   EI •  MLS  content  licensing   R AR •  Large  broker  and  franchisor  outreach   •  Customer  care   H Realtors  Property  Resource   2  
  • 3. What  is  RPR?   S •  Na0onal,  parcel-­‐centric  database   EI •  Member  benefit  of  NAR   R AR •  Owned  and  controlled  by  NAR’s  members   H Realtors  Property  Resource   3  
  • 4. Goals  of  RPR   S •  Provide  all  available  informa0on  about   residen0al  and  commercial  property  and   EI ownership  to  NAR  members   R •  Unique  data  content  and  analy0cs   •  Eliminate  cost  for  NAR  members  who  pay  for   AR third-­‐party  services  with  lesser  scale   •  Promote  market  efficiency  among  par0cipants   H Realtors  Property  Resource   4  
  • 5. Beta  format   S •  50  –  60  members   EI •  60  –  90  days   •  Tes0ng  dimensions   R –  Usability   –  Data  quality   AR –  Business  value   •  Weekly  feature  and  fix  deployment   •  Joint  report  of  testers  and  RPR  to  MLS   H leadership   Realtors  Property  Resource   5  
  • 6. MLS  XO  remarks   S Our  progressive  subscribers  appreciate  the  value  that   ARMLS  subscribers  are  very  excited  to  be  some  of  the   comprehensive,  property-­‐centric  informa0on  adds  to   first  agents  in  the  country  to  be  able  to  test  drive  the  RPR   sharpen  their  resources  and  enhance  the  service  they   service.  When  we  sent  out  the  invita0on  to  poten0al   deliver  to  their  clients.  Our  beta  testers  found  the  user   testers,  we  filled  our  reserva0ons  within  the  first  day  and   EI interface  impressive  and  intui0ve.  We  very  much   had  more  on  the  wai0ng  list.  The  agents  are  not  only   appreciate  the  opportunity  to  support  this  ini0a0ve  and   pleased  about  being  able  to  research  property  out  of  our   par0cipate  in  shaping  its  effec0veness  for  our   service  area,  but  more  so  with  the  depth  of  informa0on   subscribers’  business  needs.   beyond  MLS  data  they  now  have  at  their  finger0ps  about   Jim  Harrison,  President  and  CEO,  MLSLisGngs,  Inc.   their  local  market.   R Bob  Bemis,  CEO,  Arizona  Regional  MLS   In  managing  a  Mul0ple  Lis0ng  Service  staff  and   The  leaders  of  the  Realtor  Associa0on  of  Greater  Miami   leadership  are  con0nually  looking  for  opportuni0es  to   and  the  Beaches  are  commi]ed  to  bringing  absolutely   AR provide  valuable  services  to  our  users.  Through  the   the  best  programs,  products  and  services  to  our  RAMB   Realtors  Property  Resource  NAR  is  doing  an  incredible  job   members  –  and  the  decision  to  bring  RPR  to  our   of  answering  that  quest  by  developing  this  valuable  asset   members  first  was  unanimous.  There  was  no  ques0on   for  our  REALTOR  members.  Our  leadership  and  staff  have   that  RPR  has  a  lot  to  bring  to  us  now  and  in  the  future   reviewed  RPR  and  are  convinced  it  will  help  our  members   and  we  want  to  help  build  the  best  system  and  resource   be  more  successful  in  their  real  estate  careers.  That  is   possible.  We  just  finished  our  two  training  sessions  with   really  the  bo]om  line  –  providing  value  to  our   the  RAMB  beta  testers  on  Thursday  and  they  were   membership.  We  feel  privileged  to  be  a  Beta  sight  and   extemely  impressed.   H congratulate  NAR  on  their  forward  thinking  in  this   Teresa  Kinney,  CEO,  Realtor  AssociaGon  of  Greater   outstanding  Second  Century  Ini0a0ve.   Miami  and  the  Beaches   Rob  Higgins,  ExecuGve  Officer,  Spokane  AssociaGon  of   REALTORS   Realtors  Property  Resource   6  
  • 7. Broker  outreach   S •  Individual  mee0ngs  with  large  firms  to  solicit   input  and  involvement   EI •  Realty  Alliance,  Leading  RE,  Brainstormers,   R and  franchisor  leadership   •  NAR  large  broker  advisory  group   AR •  RPR  user  advisory  group  par0cipa0on   •  Large  broker  beta  site   H Realtors  Property  Resource   7  
  • 8. S EI QuesGons?   R AR h]p://blog.narrpr.com   H