This document discusses the importance of the MLS (Multiple Listing Service) for realtors and their associations. It notes that the MLS provides up-to-date property information and a uniform compensation structure that the real estate industry is built on. However, it also notes that consumers now want more control over transactions. To reconcile these factors, the document suggests that the real estate business model may need to be revamped to better incorporate consumer desires for participation and control while maintaining the core functions of the MLS.

1. Dale Stinton, CEO
National Association
Of REALTORS®

2. Is The Residential
Real Estate
Profession Still
Relevant?
By Jack Harper, Broker/Owner
JS Harper Real Estate

3. The MLS is absolutely critical, not
only to our associations, but to each
and every Realtor® as well. It is our
strength and our method of
providing up-to-date information
and still carries the uniform offer of
compensation that we have built our
organization on in the first place.

4. Reconcile the strength of
sophisticated but simple search
capabilities against the
consumer desire to participate
deeply in and control the
transaction, and you will likely
see a very significant need to
revamp the real estate business
model.

5. CAPITAL MARKET STABILIZATION AND REFORMATION
•Existing Strategy: Optimize Current Lobbying/Regulatory
Capability (Altern. Fin./Cap. Sources)
•New Strategy (SCI): RPR (RVM)
•New Strategy (SCI): Broker/Grassroots Involvement
Program (National Voter Files)
•New Strategy (SCI): Realtors Federal Credit Union
(Altern. Fin./Cap. Sources)
(SCI) – Second Century Initiative
(GC) – Game Changer Pilot

6. America’s Financial Crisis
Determining Collateral Value & Tracking Performance:
A Guide to Real-Time ValueTM
& Market Stabilization
By John H. McCrocklin, ALC, CRB, CCIM

7. In order to achieve a stable recovery
for both the financial and real estate
markets we must eliminate the flawed
process of tracking only the financial
data elements of a loan after it is
underwritten and originated at a
financial institution and instead expand
the process to include the data
elements of the underlying collateral in
order to be able to rapidly assess its
Real-Time Valuesm.

8. Failure to address this issue, and the
compulsory implementation of the
Real-Time Valuesm methodology on
a phased-in basis, will result in a
recurrence of another overwhelming
and distressed financial cycle in the
future which would be a third and
potentially final strike against our
financial and real estate markets.

9. CONSUMER RELATIONSHIP BUILDING
•New Strategy (SCI): HouseLogic Consumer
Relationship Website
•New Strategy (SCI): RET Radio Show (200 markets)
•Existing Strategy: Public Awareness Campaign
(National Media)
•New Strategy (SCI): Homeowner Auxiliary
Membership
•New Strategy (GC): Heroes Welcome Home
(SCI) – Second Century Initiative
(GC) – Game Changer Pilot

10. BROKER / AGENT SERVICES AND SOLUTIONS
•New Strategy (SCI): RPR (Analytics Including Consumer Data)
•New Strategy (SCI): RPR (Risk Reduction)
•New Strategy (SCI): HouseLogic (Broker Resource Center)
•New Strategy (SCI): Top Level Real Estate Domain
•New Strategy (GC): Rate Your Experience, Realtor® Finder
•New Strategy (GC): One-Time Log-In (Single Sign On)
•New Strategy (SCI): DocuSign, E-Signature
•New Strategy (SCI): ePD, CommercialSource
•New Strategy (SCI): Realtors Federal Credit Union (virtual)
•New Strategy (PAG): Realtor University (degreed program)
(SCI) – Second Century Initiative
(GC) – Game Changer Pilot
(PAG) – Presidential Advisory Group