This document provides guidance on writing and delivering an effective speech. It outlines key conventions such as using repetition, anecdotes, statistics, rhetorical questions, and memorable phrases to engage the audience. It also discusses identifying the purpose and audience, and using an appropriate tone and language. The document recommends structuring a speech with an engaging opening, a few key points in the body, and a concluding summary. It analyzes Emma Watson's "HeForShe" speech as an example, noting how she draws the audience in and stresses certain words.