A digital strategy for Coca Cola that suggests bringing back some old ways in order to attract both a new and old generation of Coca Cola lovers. By going back to the famous, retro glass bottle and creating Coca Cola the natural way, making it with natural cane sugar rather than high fructose corn syrup, will in return attract two prime target audiences: The older generation of Coke drinkers who appreciate traditional styles (ie; the glass bottle) and the younger generation of health conscious consumers who wish to eliminate "HFCS" all together. Coca Cola is a company based on value and our goal is to increase those standards of value by showing we care about our consumers. We are fully aware of the dangers of High Fructose Corn Syrup and will do what is necessary to remove it entirely from our product. We also realize the value of our older generation consumers and wish to bring a delightful bit of nostalgia by bringing back the Coca Cola Classic glass bottle.

1. “Back to the
basics”

2. Reasons for
Change

3. Reasons for Change

4. Target Audiences

5. Target Audiences

6. Digital Marketing

7. Digital Marketing

8. Digital Marketing

9. Key Performance
Indicator
• Goal: 20% increase in Search Engine
Traffic
• Goal time: December 2014
• Completion time: 3 months

10. Gaining Awareness in a BIG
Way

11. References
• http://samhowat.com/small-business-social-media-marketing/
• http://www.business2community.com/social-media/instagram-marketing-
hop-to-it-your-business-should-be-instagraming-0329783
• https://www.redant.com/_assets/files/Digital-Strategy-Whitepaper.pdf
• http://digitalmarketingcalculator.com
• http://www.hsph.harvard.edu/nutritionsource/sugary-drinks-fact-sheet/
• http://drhyman.com/blog/2011/05/13/5-reasons-high-fructose-corn-
syrup-will-kill-you/
• http://www.liberatemedia.com/blog/coca-cola-blog-the-real-thing/
• http://www.broccolicity.com/2011/06/5-reasons-you-should-stay-away-
from-high-fructose-corn-syrup/
• http://www.healthychoices4life.com/high-fructose-corn-syrup.htm