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5 TRAITS PUTTING YOUR AUDIENCES TO SLEEP
Summit @ Sites NA
SPEAKING BITES:
Eric D. Schabell
Portfolio Architect Director
@ericschabell
#1
Putting me to sleep...
#1
#2
...because these traits...
#1
#2
#3
...appear in your talks?
#1
#2
#3
#4
I’ll share with you...
#1
#2
#3
#4
#5
5 you can improve upon.
SPEAKING IS NOT PREACHING
TRAIT #1
It’s a conversation, not a
performance
UNDERESTIMATING YOUR AUDIENCE
TRAIT #2
*100 attendees x 45 mins = 4500 mins = 75 hours
ARE YOU A DUCK OR A CHICKEN?
TRAIT #3
Authenticity… Be Yourself
UNDERSTANDING AN AUDIENCE
TRAIT #4
Audience physiology
You have 5
mins….
15
#1
#2
#3
#4
#5
5 you can improve upon...
KISS YOUR AUDIENCE
TRAIT #5
18
19
20
Audience physiology
You have 5
mins….
22
Authenticity… Be Yourself
BECOME A STORYTELLER
BONUS TRAIT
#1
#2
#3
#4
#5
Speaking bites no more...
● Presentation Zen, New Riders; 2 edition (December 15, 2011),
ASIN: B006R4H5FG
● The Naked Presenter, New Riders; 1 edition (Dec 9, 2010),
ISBN 0321704452
● Example:
○ Are developers the real emerging technology
● Storytelling slides (http://bit.ly/storytelling-slides)
References
Speaking Bites:  5 traits putting your audiences to sleep

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Speaking Bites: 5 traits putting your audiences to sleep

Editor's Notes

  1. Speaking to an audience is as old as time itself…. Since the beginning of humankind, we share our experiences, we teach, we inspire, we relate to stories as told all around us. They are told by elders, they are told by kids at the dinner table, they are written down in books, and they are captured on video or tape. One thing is certain, stories are being told, but what are your stories and how can you become adept at telling them? The problem is you're feeling insecure and unsure on stage or in that big meeting where you have to sway an audience with your story. Do you feel like you're losing them after five or ten minutes? In this session the attendee discovers five simple and easy to apply changes that she can start using immediately to improve their engagement factor. Find out what five traits you've been abusing. Find out that they're right in front of your eyes but you can't see them. Join this session and you'll soon stop putting your audiences to sleep!
  2. Our speaking today is a journey…. It has a start and a finish with 5 traits to understanding how to be a better friend to your audiences. (Photo: clipart.com)
  3. Our speaking today is a journey…. It has a start and a finish with 5 traits to understanding how to be a better friend to your audiences. (Photo: clipart.com)
  4. Our speaking today is a journey…. It has a start and a finish with 5 traits to understanding how to be a better friend to your audiences. (Photo: clipart.com)
  5. Our speaking today is a journey…. It has a start and a finish with 5 traits to understanding how to be a better friend to your audiences. (Photo: clipart.com)
  6. Our speaking today is a journey…. It has a start and a finish with 5 traits to understanding how to be a better friend to your audiences. (Photo: clipart.com)
  7. It’s not about entertainment… it’s not acting… it’s not a talent...it’s not unstructured…. it’s not magic…. and it’s not hard… the power of storytelling is about having a conversation instead of giving a performance. If you it into a conversation then you have won half the battle. Try engaging the audience, avoid lectern and stand at front edge of the stage, move around to engage all of the audience and make it personal. Questions being asked? Walk over to the person asking, engage and repeat for audience. Just a few of the things you can do to make it a conversation and get the audience involved and engaged.
  8. It’s not about entertainment… it’s not acting… it’s not a talent...it’s not unstructured…. it’s not magic…. and it’s not hard… the power of storytelling is about having a conversation instead of giving a performance. If you it into a conversation then you have won half the battle. Try engaging the audience, avoid lectern and stand at front edge of the stage, move around to engage all of the audience and make it personal. Questions being asked? Walk over to the person asking, engage and repeat for audience. Just a few of the things you can do to make it a conversation and get the audience involved and engaged.
  9. Contract between speaker and audience You devote time and attention My responsibility to invest time and effort proportional to total hours committed 100 attendees x 45 mins = 4500 mins = 75 hours Do I spend 3 hours in prep? Great tellers prepare obsessively Understand what audience knows about, cares about and wants to hear Keep them curious and interested and engaged in the journey
  10. Contract between speaker and audience You devote time and attention My responsibility to invest time and effort proportional to total hours committed 100 attendees x 45 mins = 4500 mins = 75 hours Do I spend 3 hours in prep? Great tellers prepare obsessively Understand what audience knows about, cares about and wants to hear Keep them curious and interested and engaged in the journey
  11. Each telling of a story is unique, just as the audience is unique Think, work and rework the story all the time The telling gets better after 10 and 20 and 50 times Improvise when needed…. Dropping story script completely if needed Knowing story well allows for jumping and skipping as needed Spontaneity and economy can be elegant and powerful
  12. Each telling of a story is unique, just as the audience is unique Think, work and rework the story all the time The telling gets better after 10 and 20 and 50 times Improvise when needed…. Dropping story script completely if needed Knowing story well allows for jumping and skipping as needed Spontaneity and economy can be elegant and powerful
  13. The physiology of storytelling is crucial for your understanding of the most effective ways to reach your audience. Whether it’s a one-to-one or one-to-many session, you can make simple adjustments to your current way of interacting with your audiences to make the most of your stories.
  14. Cognitive research shows humans focus at best for 5 mins, so: 5 mins to reach audience Best compliment: “I didn’t touch my phone once”
  15. Remember this slide….. Used to ensure in first 5 mins I have the info in your cognitive channels. (Photo: clipart.com)
  16. It’s not what you think it is…. KISS!
  17. The human mind works on the photographic principle of thirds. By dividing up any image into the above grid, where the lines cross is where the human cognitive recognition will focus, so make sure your important imprintable elements of your slides and images are aligning that way. For western civilization, work from top left to bottom right is a simple and effective manner of transporting visual images.
  18. The house and person in this image are presented in the crossroads using the principle of thirds. Notice for western societies, reading the slide top left to bottom right is comforting for your brain.
  19. While this slide is more comfortable for brains in cultures (Asian?) that read in the opposite direction…. Learn your audiences and adapt your content accordingly.
  20. Let’s look back at the slides we used, are we remaining true to our teachings? Did we position the images and text to reflect the cognitive minds of our audience? The images and text fit to the 4 points that draw our attention to what is being said. In summary: Photography and location on slides Visual over words Slides should almost be useless without storyteller
  21. Cognitive research shows humans focus at best for 5 mins, so: 5 mins to reach audience Best compliment: “I didn’t touch my phone once”
  22. Each telling of a story is unique, just as the audience is unique Think, work and rework the story all the time The telling gets better after 10 and 20 and 50 times Improvise when needed…. Dropping story script completely if needed Knowing story well allows for jumping and skipping as needed Spontaneity and economy can be elegant and powerful
  23. Strive to become a storyteller, sharing your unique experience interwoven in the fabric of the material you’re trying to convey upon your audiences… capture everything around you that might be turned to your craft.
  24. Telling your story…. How you can apply what you learned here to your daily messaging, selling, and other influential moments.
  25. Remember this slide….. Used to ensure in first 5 mins I have the info in your cognitive channels and shown 3 times to ensure it’s embedded and you’ll not forget what the highlights of this session are! (Photo: clipart.com)
  26. References to help you on your journey!
  27. Speaking to an audience is as old as time itself…. Since the beginning of humankind, we share our experiences, we teach, we inspire, we relate to stories as told all around us. They are told by elders, they are told by kids at the dinner table, they are written down in books, and they are captured on video or tape. One thing is certain, stories are being told, but what are your stories and how can you become adept at telling them? The problem is you're feeling insecure and unsure on stage or in that big meeting where you have to sway an audience with your story. Do you feel like you're losing them after five or ten minutes? In this session the attendee discovers five simple and easy to apply changes that she can start using immediately to improve their engagement factor. Find out what five traits you've been abusing. Find out that they're right in front of your eyes but you can't see them. Join this session and you'll soon stop putting your audiences to sleep!