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1
How to build and deliver a story
Eric D. Schabell
Director Technical Marketing & Evangelism, Chronosphere
@ericschabell{@fosstodon.org}
go/storytelling
2
3
What’s storytelling
4
What’s storytelling
Storytelling physiology
5
What’s storytelling
Storytelling physiology
Telling your stories
What’s storytelling?
It’s a conversation, not a performance
*100 attendees x 45 mins = 4500 mins = 75 hours
Authenticity… Be Yourself
Storytelling physiology
You have 5 mins….
11
What’s storytelling
Storytelling physiology
Telling your stories
13
14
15
Storytelling physiology
It’s a conversation, not a performance
You have 5 mins….
18
Authenticity… Be Yourself
- Insert image
Be afraid of the local barber shop
22
Simplify complex idea of digital transformation
Are Developers the Real Emerging Technology?
It’s up to you….
When you share….
It’s up to you….
When you share….
When you share… we all grow
26
When you share… we all grow
27
28
What’s storytelling
Storytelling physiology
Telling your stories
● This slide deck: https://bit.ly/chonosphere-storytelling
● PetchaKutcha.org
● Presentation Zen, New Riders; 2 edition (December 15, 2011),
ASIN: B006R4H5FG
● The Naked Presenter, New Riders; 1 edition (Dec 9, 2010),
ISBN 0321704452
● Example:
○ Are developers the real emerging technology
● Storytelling slides external: (http://bit.ly/storytelling-slides)
● Speaking Bites: 5 Traits Putting Your Audiences to Sleep
References
30
Thank you!
Eric D. Schabell
Director Technical Marketing & Evangelism, Chronosphere
@ericschabell{@fosstodon.org}
go/storytelling
Tell the story and it goes viral...
● SKO NA 2018 (two sessions)
● EMEA Benelux Lunch & Learn
● EMEA UKI SA / SSP Teams
● North America SA Fundamentals Course
● RH Marketing & Comms Strategy Team
● Platform BU PM / PMM (recorded 2018)
● RH TMM Practice (recorded 2018)
● Allego RH wide (internal recorded 2018)
● On Air RH wide (internal recorded 2019)
● Red Hat Tech Exchange 2019
● EMEA Nordics SA / SSP Teams 2020
● Red Hat mentees 2020
● Summit @ Sites NA 2020
● Chronosphere PM team 2022
● Chronosphere EU team 2022

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Storytelling - How to build and delivery a story