In our latest Creative Breakfast, Joe Cox and Melanie Klein showcased the mega-marketing strategy of Star Wars: The Force Awakens.

1. TITLE
star
Wars
Take my Money
Shut up
anD
experience by @joenormal

3. TITLE
star
Wars
Take my Money
Shut up
anD
experience by @joenormal

4. HI MELANIE!

5. • Fastest film to gross $1 billion – 12 days
• Biggest worldwide opening weekend and single weekend gross – $529 million
• Highest-grossing Star Wars film
• Biggest December international opening weekend – $281 million
• Biggest Disney international opening – $281 million
• Highest-grossing 2015 film – $1.870 billion
• Highest-grossing Disney release, surpassing The Avengers

7. 1. it’s a Trap!
2. Power of Partners
3. Stay on Targets

10. A deliberate and carefully designed
marketing strategy.
-Bob Igor

12. Pulse Plan
builds
Anticipation

13. Mo
vie
release
date
anno
unced
Mo
vie
setting
revealed
Cast
revealed
Millennium
Falco
n
pho
to
tw
eeted
Mo
vie
title
anno
unced
First
teaser
trailer
released
Episo
de
viii release
date
anno
unced
Seco
nd
teaser
trailer
released
Episo
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vii RelEase
Date
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14. THE TRAILERS

16. Startifacts

21. of Partners
The Power

30. licensing
DoESN’T even
begin to describe
what just happened.

35. DIFFERENT STROKES

39. KIDS & ADULT CHILDREN

40. 18 Hours, 15 Cities, 12 Countries
dedicated to toy unboxing
18 of the top 100 Youtube Channels
8.1 billion views

48. ENGAGEMENT

49. StAR WARS
brings us
Together

50. Eventize!