Space matrix for dell www.mobilemoviesite.com

1. FS
Conservative Aggressive
6
5
4
3
2
1
CA IS
-6 -5 -4 -3 -2 -1 1 2 3 4 5 6
-1
-2
-3
-4
-5
-6
Defensive Competitive
ES
Financial Strength (FS) Environmental Stability (ES)
Return on Investment 6 Rate of Inflation -1
Leverage 3 Technological Changes -5
Liquidity 4 Price Elasticity of Demand -3
Working Capital 5 Competitive Pressure -4
Cash Flow 6 Barriers to Entry into Market -4
Financial Strength (FS) Average 4.8 Environmental Stability (ES) Average -3.4
Competitive Advantage (CA) Industry Strength (IS)
Market Share -1 Growth Potential 4
Product Quality -2 Financial Stability 5
Customer Loyalty -2 Ease of Entry into Market 3
Technological Know-how -3 Resource Utilization 5
Control over Suppliers and Distributors -2 Profit Potential 5
Competitive Advantage (CA) Average -2.0 Industry Strength (IS) Average 4.4
y-axis = FS + ES = 4.8 + (-3.4) = 1.4
x-axis = CA + IS = -2.0 + (+4.4) = 2.4