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SCHOOL OF ARCHITECTURE, BUILDING AND DESIGN
FOUNDATION IN NATURALAND BUILT ENVIRONMENT (FNBE)
AUGUST INTAKE 2014
SEMESTER 2
SOSIAL PSYCHOLOGY
[PSY30203105704
SESSION: MONDAY, 2-4PM
LECTURER: MR SHANKAR TRIRUCHELVAM
SUBMISSION: 8T H JUNE 2015
GROUP MEMBER:
ALIA NISA BINTI RAFLLY (0320774)
AMANDA CHIONG (0320328)
ERICA LO (0319005)
HAN HUI YEE (0320283)
JONATHAN LIM (0321119)
5 CONCEPTS
	
   1.	
  FIRST	
  IMPRESSION	
  
	
   2.	
  INTRINSIC	
  MOTIVATION	
  
	
   3.	
  STEREOTYPES	
  
	
   4.	
  BYSTANDER	
  EFFECT	
  
	
   5.	
  LIKING	
  
Thought of a Typical Collage Girl
	
   Storyline	
  Summary	
  
	
   Candy	
  is	
  currently	
  undergoing	
  her	
  degree	
  in	
  architecture	
  in	
  Taylor’s	
  University.	
  
	
   The	
  story	
  starts	
  on	
  a	
  typical	
  day	
  at	
  university	
  for	
  Candy.	
  As	
  she	
  finishes	
  her	
  class,	
  she	
  saw	
  different	
  
people	
  with	
  various	
  fashion	
  style.	
  Candy	
  started	
  to	
  judge	
  everyone	
  based	
  on	
  how	
  they	
  are	
  dressed.	
  	
  
	
   While	
  she	
  was	
  drawing,	
  she	
  reminded	
  herself	
  how	
  she	
  really	
  enjoy	
  drawing	
  and	
  is	
  really	
  passionate	
  
about	
  it,	
  that	
  is	
  why	
  she	
  had	
  chosen	
  to	
  take	
  this	
  course.	
  
	
   Candy	
  then	
  met	
  with	
  her	
  best	
  friends	
  and	
  remember	
  how	
  she	
  first	
  	
  meet	
  them.	
  She	
  had	
  chosen	
  to	
  
befriend	
  them	
  is	
  because	
  of	
  she	
  feel	
  that	
  they	
  are	
  more	
  like	
  her	
  compared	
  to	
  the	
  other	
  groups	
  of	
  
people	
  in	
  that	
  class.	
  
	
   On	
  her	
  way	
  to	
  lunch,	
  Candy	
  and	
  her	
  friends	
  saw	
  a	
  girl	
  who	
  was	
  carrying	
  a	
  lot	
  of	
  things	
  and	
  someone	
  
accidently	
  bumped	
  into	
  her	
  making	
  her	
  fall.	
  Candy	
  and	
  her	
  friend	
  did	
  not	
  help	
  that	
  girl	
  and	
  they	
  just	
  
walk	
  away.	
  	
  
	
   Candy	
  and	
  her	
  friend	
  then	
  came	
  across	
  a	
  guy	
  who	
  was	
  selling	
  drinks,	
  but	
  that	
  guy	
  was	
  really	
  rude	
  and	
  
impaXent.	
  He	
  then	
  tried	
  to	
  just	
  walk	
  away	
  leaving	
  Candy	
  and	
  her	
  friend	
  in	
  shock.	
  
FIRST IMPRESSION
DEFINITION:	
  
	
   First	
  impression	
  is	
  the	
  term	
  applied	
  to	
  the	
  ini0al	
  impression	
  we	
  have	
  of	
  other	
  people	
  when	
  we	
  
meet	
  them	
  for	
  the	
  first	
  0me	
  
• 	
  The	
  primacy	
  effect	
  
•  The	
  first	
  piece	
  of	
  informaXon	
  we	
  receive	
  will	
  have	
  the	
  most	
  impact	
  on	
  our	
  impression	
  
• The	
  recency	
  effect	
  
•  The	
  last	
  piece	
  of	
  informaXon	
  we	
  receive	
  will	
  also	
  have	
  a	
  large	
  impact	
  on	
  our	
  impression	
  
•  One	
  posiXve	
  a[ribute	
  will	
  cause	
  us	
  to	
  a[ribute	
  other	
  posiXve	
  qualiXes	
  to	
  an	
  individual	
  
FIRST IMPRESSION
FIRST,	
  SHE	
  SAW	
  A	
  GIRL	
  WHO	
  IS	
  PROPERLY	
  DRESSED	
  AND	
  
LOOK	
  NICE.	
  HER	
  THOUGHT	
  TO	
  HERSELF	
  THAT	
  THE	
  GIRL	
  
MUST	
  BE	
  A	
  NICE	
  AND	
  KIND	
  TYPE	
  OF	
  PERSON	
  SINCE	
  SHE	
  IS	
  
DRESSED	
  LIKE	
  ONE.	
  	
  
THEN,	
  CANDY	
  SAW	
  ANOTHER	
  GIRL	
  WHO	
  WORE	
  ALL	
  
BLACK	
  OUTFIT	
  AND	
  IS	
  BUSY	
  PLAYING	
  WITH	
  HER	
  PHONE	
  
WHILE	
  WALKING	
  IN	
  THE	
  HALLWAY.	
  CANDY’S	
  PERCEPTION	
  
ON	
  THAT	
  GIRL	
  WAS	
  SHE	
  MUST	
  BE	
  A	
  SPOILED	
  AND	
  CRUDE	
  
PERSON.	
  
INTRINSIC MOTIVATION
DEFINITION:	
  
	
   Intrinsic	
  mo0va0on	
  refers	
  to	
  behavior	
  that	
  is	
  
driven	
  by	
  internal	
  rewards.	
  
• Occurs	
  when	
  we	
  act	
  without	
  any	
  obvious	
  external	
  
rewards.	
  
• Simply	
  enjoy	
  an	
  acXvity	
  	
  
• Perform	
  certain	
  acXviXes	
  to	
  inherent	
  saXsfacXon	
  or	
  
pleasure	
  
CANDY	
  LOVES	
  TO	
  DRAW	
  AND	
  SHE	
  IS	
  REALLY	
  
PASSIONATE	
  ABOUT	
  IT.	
  SHE	
  HAD	
  CHOSEN	
  TO	
  ENROLL	
  
IN	
  ARCHITECTURE	
  COURSE	
  BECAUSE	
  SHE	
  ENJOY	
  
DRAWING	
  AND	
  HAD	
  SUPPORT	
  FROM	
  HER	
  FAMILY	
  
STEREOTYPES
DEFINITION:	
  
Stereotype	
  is	
  a	
  fixed	
  or	
  over	
  generalized	
  belief	
  
about	
  a	
  par0cular	
  group	
  of	
  people	
  
	
  
•  Have	
  posiXve	
  or	
  negaXve	
  connotaXons	
  
•  PosiXve;	
  enables	
  us	
  to	
  respond	
  rapidly	
  to	
  
situaXon	
  that	
  we	
  may	
  have	
  experience	
  before	
  
•  NegaXve;	
  makes	
  us	
  ignore	
  differences	
  between	
  
individuals	
  
•  Runs	
  the	
  risk	
  of	
  becoming	
  prejudicial	
  and	
  leading	
  
to	
  discriminaXon	
  
CANDY	
  SAW	
  A	
  GROUP	
  OF	
  THREE	
  PEOPLE	
  WHO	
  WAS	
  
BUSY	
  PLAYING	
  CARDS	
  AND	
  WAS	
  TALKING	
  LOUDLY	
  
NOT	
  CARING	
  ABOUT	
  OTHERS.	
  SHE	
  KNOWS	
  THAT	
  SHE	
  
WOULD	
  NOT	
  FIT	
  IN	
  THAT	
  GROUP	
  OF	
  PEOPLE.	
  
STEREOTYPES
THEN	
  SHE	
  SAW	
  A	
  GIRL	
  WHO	
  WAS	
  ONLY	
  BY	
  
HERSELF	
  AND	
  WAS	
  NOT	
  TALKING	
  TO	
  ANYONE.	
  
CANDY	
  WOULD	
  NOT	
  WANT	
  TO	
  BE	
  AN	
  ANTI	
  
SOCIAL	
  LIKE	
  THAT	
  GIRL.	
  
CANDY	
  THEN	
  SAW	
  TWO	
  GIRLS	
  WHO	
  LOOKS	
  
FRIENDLY.	
  THEY	
  EVEN	
  SAID	
  HI	
  TO	
  HER	
  AND	
  ASK	
  
HER	
  IF	
  SHE	
  WANTS	
  TO	
  SIT	
  WITH	
  THEM.	
  CANDY	
  
FEELS	
  THAT	
  SHE	
  CAN	
  FIT	
  IN	
  WITH	
  THEM.	
  	
  
BYSTANDER EFFECT
DEFINITION:	
  
Factors	
  Affec0ng	
  the	
  Decision	
  to	
  help:	
  	
  	
  	
  
Evalua0on	
  Apprehension	
  
Bystanders	
  may	
  feel	
  evalua0on	
  apprehension,	
  concern	
  about	
  what	
  others	
  expect	
  of	
  
them	
  and	
  how	
  others	
  will	
  evaluate	
  their	
  behavior.	
  	
  
•  In	
  addiXon,	
  if	
  others	
  are	
  present	
  and	
  not	
  reacXng	
  it	
  may	
  seem	
  to	
  infer	
  that	
  others	
  do	
  
not	
  see	
  the	
  need	
  to	
  intervene.	
  
•  IntervenXon	
  in	
  this	
  case	
  would	
  seem	
  foolish	
  
BYSTANDER EFFECT
CANDY	
  SAW	
  A	
  GIRL	
  DROPPED	
  ALL	
  HER	
  STUFF	
  
BECAUSE	
  SHE	
  WAS	
  BUMPED	
  BY	
  SOMEONE.	
  
CANDY	
  AND	
  HER	
  FRIENDS	
  DECIDED	
  NOT	
  TO	
  
HER	
  BECAUSE	
  THEY	
  THINK	
  THAT	
  SOMEONE	
  
ELSE	
  WILL	
  HELP	
  THAT	
  GIRL.	
  
LIKING
DEFINITION:	
  
	
   Cialdini’s	
  Six	
  Weapons	
  of	
  Influence	
  
	
   LIKING	
  	
  
◦  We	
  generally	
  say	
  "yes"	
  to	
  people	
  we	
  like	
  and	
  "no"	
  to	
  people	
  we	
  don’t	
  
◦  More	
  likely	
  to	
  be	
  influence	
  by	
  people	
  	
  we	
  like	
  
◦  Likability	
  come	
  in	
  many	
  form,	
  people	
  might	
  be	
  similar	
  or	
  familiar	
  to	
  us,	
  they	
  might	
  give	
  us	
  
compliments,	
  may	
  just	
  simply	
  trust	
  them	
  
◦  People	
  are	
  more	
  likely	
  to	
  buy	
  from	
  people	
  like	
  themselves,	
  friends,	
  and	
  people	
  they	
  know	
  
and	
  respect.	
  
LIKING
CANDY	
  AND	
  HER	
  FRIEND	
  SAW	
  A	
  GUY	
  SELLING	
  
WATER	
  AND	
  TRIED	
  TO	
  BUY	
  IT.	
  BUT	
  THAT	
  GUY	
  
WAS	
  REALLY	
  RUDE	
  TO	
  THEM.	
  
HE	
  THEN	
  JUST	
  WALK	
  AWAY	
  AND	
  CANDY	
  
TRIED	
  TO	
  TALK	
  TO	
  HIM	
  BUT	
  WAS	
  PUSHED	
  
INSTEAD…	
  
THE	
  END	
  

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SP Socialpsychology 150622180601-lva1-app6892

  • 1. SCHOOL OF ARCHITECTURE, BUILDING AND DESIGN FOUNDATION IN NATURALAND BUILT ENVIRONMENT (FNBE) AUGUST INTAKE 2014 SEMESTER 2 SOSIAL PSYCHOLOGY [PSY30203105704 SESSION: MONDAY, 2-4PM LECTURER: MR SHANKAR TRIRUCHELVAM SUBMISSION: 8T H JUNE 2015 GROUP MEMBER: ALIA NISA BINTI RAFLLY (0320774) AMANDA CHIONG (0320328) ERICA LO (0319005) HAN HUI YEE (0320283) JONATHAN LIM (0321119)
  • 2. 5 CONCEPTS   1.  FIRST  IMPRESSION     2.  INTRINSIC  MOTIVATION     3.  STEREOTYPES     4.  BYSTANDER  EFFECT     5.  LIKING  
  • 3. Thought of a Typical Collage Girl   Storyline  Summary     Candy  is  currently  undergoing  her  degree  in  architecture  in  Taylor’s  University.     The  story  starts  on  a  typical  day  at  university  for  Candy.  As  she  finishes  her  class,  she  saw  different   people  with  various  fashion  style.  Candy  started  to  judge  everyone  based  on  how  they  are  dressed.       While  she  was  drawing,  she  reminded  herself  how  she  really  enjoy  drawing  and  is  really  passionate   about  it,  that  is  why  she  had  chosen  to  take  this  course.     Candy  then  met  with  her  best  friends  and  remember  how  she  first    meet  them.  She  had  chosen  to   befriend  them  is  because  of  she  feel  that  they  are  more  like  her  compared  to  the  other  groups  of   people  in  that  class.     On  her  way  to  lunch,  Candy  and  her  friends  saw  a  girl  who  was  carrying  a  lot  of  things  and  someone   accidently  bumped  into  her  making  her  fall.  Candy  and  her  friend  did  not  help  that  girl  and  they  just   walk  away.       Candy  and  her  friend  then  came  across  a  guy  who  was  selling  drinks,  but  that  guy  was  really  rude  and   impaXent.  He  then  tried  to  just  walk  away  leaving  Candy  and  her  friend  in  shock.  
  • 4. FIRST IMPRESSION DEFINITION:     First  impression  is  the  term  applied  to  the  ini0al  impression  we  have  of  other  people  when  we   meet  them  for  the  first  0me   •   The  primacy  effect   •  The  first  piece  of  informaXon  we  receive  will  have  the  most  impact  on  our  impression   • The  recency  effect   •  The  last  piece  of  informaXon  we  receive  will  also  have  a  large  impact  on  our  impression   •  One  posiXve  a[ribute  will  cause  us  to  a[ribute  other  posiXve  qualiXes  to  an  individual  
  • 5. FIRST IMPRESSION FIRST,  SHE  SAW  A  GIRL  WHO  IS  PROPERLY  DRESSED  AND   LOOK  NICE.  HER  THOUGHT  TO  HERSELF  THAT  THE  GIRL   MUST  BE  A  NICE  AND  KIND  TYPE  OF  PERSON  SINCE  SHE  IS   DRESSED  LIKE  ONE.     THEN,  CANDY  SAW  ANOTHER  GIRL  WHO  WORE  ALL   BLACK  OUTFIT  AND  IS  BUSY  PLAYING  WITH  HER  PHONE   WHILE  WALKING  IN  THE  HALLWAY.  CANDY’S  PERCEPTION   ON  THAT  GIRL  WAS  SHE  MUST  BE  A  SPOILED  AND  CRUDE   PERSON.  
  • 6. INTRINSIC MOTIVATION DEFINITION:     Intrinsic  mo0va0on  refers  to  behavior  that  is   driven  by  internal  rewards.   • Occurs  when  we  act  without  any  obvious  external   rewards.   • Simply  enjoy  an  acXvity     • Perform  certain  acXviXes  to  inherent  saXsfacXon  or   pleasure   CANDY  LOVES  TO  DRAW  AND  SHE  IS  REALLY   PASSIONATE  ABOUT  IT.  SHE  HAD  CHOSEN  TO  ENROLL   IN  ARCHITECTURE  COURSE  BECAUSE  SHE  ENJOY   DRAWING  AND  HAD  SUPPORT  FROM  HER  FAMILY  
  • 7. STEREOTYPES DEFINITION:   Stereotype  is  a  fixed  or  over  generalized  belief   about  a  par0cular  group  of  people     •  Have  posiXve  or  negaXve  connotaXons   •  PosiXve;  enables  us  to  respond  rapidly  to   situaXon  that  we  may  have  experience  before   •  NegaXve;  makes  us  ignore  differences  between   individuals   •  Runs  the  risk  of  becoming  prejudicial  and  leading   to  discriminaXon   CANDY  SAW  A  GROUP  OF  THREE  PEOPLE  WHO  WAS   BUSY  PLAYING  CARDS  AND  WAS  TALKING  LOUDLY   NOT  CARING  ABOUT  OTHERS.  SHE  KNOWS  THAT  SHE   WOULD  NOT  FIT  IN  THAT  GROUP  OF  PEOPLE.  
  • 8. STEREOTYPES THEN  SHE  SAW  A  GIRL  WHO  WAS  ONLY  BY   HERSELF  AND  WAS  NOT  TALKING  TO  ANYONE.   CANDY  WOULD  NOT  WANT  TO  BE  AN  ANTI   SOCIAL  LIKE  THAT  GIRL.   CANDY  THEN  SAW  TWO  GIRLS  WHO  LOOKS   FRIENDLY.  THEY  EVEN  SAID  HI  TO  HER  AND  ASK   HER  IF  SHE  WANTS  TO  SIT  WITH  THEM.  CANDY   FEELS  THAT  SHE  CAN  FIT  IN  WITH  THEM.    
  • 9. BYSTANDER EFFECT DEFINITION:   Factors  Affec0ng  the  Decision  to  help:         Evalua0on  Apprehension   Bystanders  may  feel  evalua0on  apprehension,  concern  about  what  others  expect  of   them  and  how  others  will  evaluate  their  behavior.     •  In  addiXon,  if  others  are  present  and  not  reacXng  it  may  seem  to  infer  that  others  do   not  see  the  need  to  intervene.   •  IntervenXon  in  this  case  would  seem  foolish  
  • 10. BYSTANDER EFFECT CANDY  SAW  A  GIRL  DROPPED  ALL  HER  STUFF   BECAUSE  SHE  WAS  BUMPED  BY  SOMEONE.   CANDY  AND  HER  FRIENDS  DECIDED  NOT  TO   HER  BECAUSE  THEY  THINK  THAT  SOMEONE   ELSE  WILL  HELP  THAT  GIRL.  
  • 11. LIKING DEFINITION:     Cialdini’s  Six  Weapons  of  Influence     LIKING     ◦  We  generally  say  "yes"  to  people  we  like  and  "no"  to  people  we  don’t   ◦  More  likely  to  be  influence  by  people    we  like   ◦  Likability  come  in  many  form,  people  might  be  similar  or  familiar  to  us,  they  might  give  us   compliments,  may  just  simply  trust  them   ◦  People  are  more  likely  to  buy  from  people  like  themselves,  friends,  and  people  they  know   and  respect.  
  • 12. LIKING CANDY  AND  HER  FRIEND  SAW  A  GUY  SELLING   WATER  AND  TRIED  TO  BUY  IT.  BUT  THAT  GUY   WAS  REALLY  RUDE  TO  THEM.   HE  THEN  JUST  WALK  AWAY  AND  CANDY   TRIED  TO  TALK  TO  HIM  BUT  WAS  PUSHED   INSTEAD…