‘Move people and activate them. With stories. With spot-on communication in fully integrated campaigns. Online. Offline. Internal and external. But above all with emotion. We make integrated campaigns that touch people and inspire them to act. Whether they are colleagues or clients.’

1. WE ARE SOWIESOHELDER
AGENCY PRESENTATION
MARCH 31, 2017

2. REASON FOR BEING
WHY HOW WHAT
▸ WHY?
We love clarity.
Life is simply better with straightforward and friendly communication.
▸ HOW?
We love doing.
We get to work straight away. It doesn’t take weeks to write a concept. It doesn’t take months to
design a campaign.
▸ WHAT?
Strategy, creation, development of campaigns or single means.
Because we produce everything in-house, or with direct suppliers, we deliver as promised.
‘Impossible’ is not an option.

3. LET US INTRODUCE OURSELVES
WE ARE SOWIESOHELDER
▸ We make full circle communication for people and brands. Our creative work
challenges people and inspires them to act. Whether it is film, event, online
communication and print or an integrated campaign. Internal, external, B2B or
B2C, we aim for the right target audience.
▸ We produce in-house. With our own creatives, designers, filmmakers and
producers we can deliver fast. Everything from corporate design to campaign,
and event to film.
▸ We love to take action. We think and do. We build stories and inspire people
and brands to act.

4. OUR PROMISE
CREATING YOUR STORY, ACTIVATING YOUR COMPANY
‘Move people and activate them. With stories. With spot-on communication in
fully integrated campaigns. Online. Offline. Internal and external. But above all
with emotion. We make integrated campaigns that touch people and inspire
them to act. Whether they are colleagues or clients.’

5. SOWIESO + ZOHELDER
WHAT’S IN A NAME

6. WE ARE SOWIESOHELDER
COMBINED FORCES
▸ January 2017: merger ZoHelder (2008) and Sowieso (2005)
▸ ZoHelder: Film productions, internal communication, events, (B2B- and B2C-)
campaigns
▸ Sowieso: Below-the-line agency for corporate communication as well as
activation, B2B and B2C, print & online.
▸ Today, 20 ‘thinkers and doers’ under one roof in Halfweg.

7. WE ARE SOWIESOHELDER
MORE THAN THE SUM OF PARTS
▸ Five pillars: film, online, design, events and campaigns
▸ Stand alone productions and integrated work
▸ We align different media so that the amplify each other.
▸ A wide range of customers: Ymere, ING, Go2UBL, Akzo Nobel, Danone, TRI,
Nuon, NN, the City of Amsterdam, Meerlanden, SRO, Barentz, and many others.
▸ A network of clients on which we are continuously building.

8. THE BRAND ACCELERATOR
ACCELERATING BUSINESS

9. THE BRAND ACCELERATOR
MAKE YOUR POINT QUICKLY
▸ The brand accelerator gives organisations an
extra boost.
▸ A pressure-cooker process in which clients sit
down with creatives and project managers to
develop a directly applicable concept.
▸ Through use of scrum tactics we make sure
everyone does what they are good at. Client-
data and creativity strengthen each other.
▸ The energy of the process is reflected in the
end product.

10. THE BRAND ACCELERATOR
COMMITMENT
▸ The Brand Accelerator accelerates: a salesboost, implementation of brand
values, generate leads, activate your target audience, developing a new
proposition.
▸ What’s in it for you: quick and creative results for your proposition or question.
▸ What’s in it for us: it’s free of charge but not free of commitment. If the
outcome is adopted we develop it.
▸ Our promise: always a directly applicable communication concept.

11. WHAT’S INSIDE
STEP INTO MY OFFICE

12. TEKST
Our Work

13. TEKST
Taking a single comprehensive concept and
developing it across a number of interplaying
channels, all designed to activate your
audience. That is what we believe an
integrated full circle campaign should be. We
know that an honest and authentic story can
lead to double the response and conversion.
We have developed such campaigns for
clients including Attens, Nuon and Feenstra.
Campaign

14. TEKST
Whether it is a landing page, a complete
website, a promotional site, a native app or a
web app, electronic direct mail or a tailor
made online survey system, we know what
works and how to build it.
Online

15. TEKST
Documentary or narrative, animation or live
action, or a combination of styles. From
corporate films to event movies, from TV
commercials to viral content, we can produce
it. Every film production starts with research
and a solid script. After that we can handle
pre-production, production and post-
production. With every step we keep one thing
in mind, how to activate your target audience.
Film

16. TEKST
Every day our studio produces corporate
identity design, brochures, catalogues,
advertising, direct mail and presentations. We
work quickly and accurately. The result is
always directly applicable, ready to use for
production or online media. In addition we
have gain a lot of experience designing
packaging for Yakult, TomTom and Nutricia.
Design / DTP

17. TEKST
Our hearts skip a beat whenever we are
working with ideas that are out of the ordinary.
‘Make it memorable!’ Is what we aim for with
the events and experiences we organise.
Clients like ING, Danone and Coloplast can
attest to that. Whether it’s for 20 people or
2000 people, in the Netherlands or abroad, a
single or multiple day event, we provide a
memorable experience.
Event

18. WHO THE MEN?
THE CORE TEAM
Frans Pootjes
Creation & Strategy
Jim Piqué
Client Service Director
Richard Polak
Head of Studio
Eric Stuifbergen
Head of Film
Serge van Wijngaarden
Strategy & Creation
Joost van Iperen
Managing Director

19. TEAM

20. THANK YOU