Southwest Airlines is the largest airline in the world by number of passengers carried, with over 93 destinations in 41 states and 3600 daily flights. It has a fleet of 633 aircraft and over 45,000 employees. Southwest prioritizes putting employees first by treating them well so they can treat customers well, leading to customer loyalty and return business. The airline is also known for its humorous advertising campaigns and colorful boarding announcements.

1. Divyansh jain
Cim/2014/002

2.  Founded in 1971
 Largest airline in the world by no. of
passengers carried.
 93 destinations in 41 states with 3600 flights
per day
 World’s largest operator of boeing 737
 Fleet size of 633 with 45,000 employees.

3. Southwest Airlines
If you get your passengers to their destinations when they
want to get there, on time, at lowest possible fares, and
make sure they have a good time doing it, people will fly
with your airline.
You put your employees first , if your employees are
treated right, they will treat your customers right, your
customers will come back.

4. If it matters to you, it matters to
us.

5. Advertising
 The company has employed humor in its
advertising.
Slogans include "Love Is Still Our Field",
"Just Plane Smart", "The Somebody Else Up
There Who Loves You", "You're Now Free
To Move About The Country", "THE Low
Fare Airline", "Grab your bag, It's On!" and
"Welcome Aboard"

6. Products and services
 All 737-700s and -800s are now equipped with
Wi-Fi, streaming live television, Beats audio
and video on demand.
 Southwest is known for colorful boarding
announcements and crews that burst out in
song.[The singing is quite popular among
passengers

7. Key success factors of Garry
C.Kelly Leadership’s
 Hire great people and treat them like family.
 Care for customers warmly.
 Keep fares and operating cost lower than
competitor.
 Prepared for bad times with strong financial
strategy.

8. Southwest’s values
 Work is important .. Don’t spoil with
seriousness. Welfare of people comes first.
 People are important..each one makes a
difference.
Employee and customer commitment.