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southwest airline ar03
Southwest Airlines reported its 31st consecutive year of profitability in 2003, while the airline industry as a whole reported over $5 billion in losses. Southwest expanded its fleet by 13 aircraft and available seat miles by 4.2%, while many competitors reduced capacity. Southwest has one of the lowest operating cost structures in the industry due to its focus on point-to-point, single aircraft type operations and high employee productivity. While external challenges remain, Southwest is well positioned for continued growth and cost leadership.
