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whirlpool Annual Report2005
Whirlpool Corporation reported record financial results in 2005 despite unprecedented increases in material and oil costs. Net sales increased 8.3% to $14.3 billion and net earnings grew 3.9% to $422 million. Whirlpool successfully managed over $500 million in higher costs through accelerating new product innovation, increasing productivity, and maintaining cost controls. The company delivered a record number of new product innovations in 2005 to drive growth. Whirlpool's strategy focuses on building brand and customer loyalty through innovation, strong customer focus, and leadership in customer service and trade management.
