3. Remember the Good Old Days?
You didn’t have time to stand in line and vote.
You didn’t have time to make that annual doctor appointment.
You didn’t have time to get to the bank before it closes. And, you
were tired of going to the ATM for cash or worrying about
someone stealing your social security or pin numbers.
You didn’t have time to send in that application to be on your
favorite game show.You would not be able to get off from work
anyway.
4. It’s 2022, just 9 years from 2013,
and
You have plenty of time -
Thanks to all of the new
technology advancements.
Well,You have time now!
5. Out of fear and
out of time, you
waited too long to
go to the doctor
before they found
that gallstone.
6. Now, the personalized medical
chip that is implanted along brain
impulse nerves lets your doctor
know and you know when to seek
medical treatment. The chip is
downloaded with personal and
family medical history and current
physical statistics. It
communicates to a medical staff
any changes in metabolic levels,
blood pressure or sudden instances
of pain above certain thresholds.
You will be alerted through your
smartphone of regularly
monitored medical vital statistics
if there is cause for concern.
7. You have to watch over
you shoulder in the malls
and stores.You try to
make sure your bills are
paid on time. Some
debtors want checks,
others want online
payments that require
pin numbers, social
security numbers and a
lot of personal
identification
information. They talked
about making the penny
obsolete.
You love to shop.
8. All cash is now obsolete.
The only identification
that you need now is you
– your eye “print”.
9. Through mild laser technology, your
personal identification has been
downloaded into
the federal system. Just as the spy
movies showed people being admitted
through high security areas with them
peering into the security beam,
your print becomes your
EYEDENTIFICATION. No one has your
eyes but you.You can use your print to
activate the internet accounts; activate
your smart phone accounts and authorize
payments. YOU are your ideal
communication device. “eyedentification”
10. And the last good news about this
– your “eyedentification”
information can be downloaded
to your smartphone. Now you can
use your smartphone just like “old
times”. The security code to your
smartphone prevents anyone
from stealing the phone and
thinking they can use it to steal
from your bank account.
11. Rushing to the polls to keep from being late to
work - standing in long lines after work – trying to
get your absentee ballot in the mail on time -
Months of campaign rhetoric took its toll on you
and some others. The voting process became a
time hostage process instead of the freedom it is
supposed to bring.
12. You now can register,
preview campaign
speeches, andVote!
Again, the
eyedentification process
communicates your
identity.
13. Interactive Entertainment
Now that you have taken care of
your bills; set up your managed
health care, and voted, why not
enjoy your favorite game show,
“Wheel of Fortune”. You have
been alerted by your smartphone
that you will be playing on
television.You are the virtual
player and everyone can see you
on television.Through a
controller attached to your
smartphone, you get an
opportunity to “spin that wheel”
with the other contestants on
stage.
14. Communication technology of the past such as the telephone, radio and
telegraph provided the foundation to advance and impact
communication networks at all levels of human interchanges – personal
(emails, faxes, social networks), commerce (banking/business), medical
(record exchange and health monitoring), and entertainment.
From the standpoint of the average person who still may not understand
or recognize such influences, I selected areas of significant meaning to
the portion of the population that seeks needs gratification coupled with
purpose among communication technology.The theoretical areas of the
most influence in this presentation of selected technology include:
• Critical MassTheory:There must be a sufficient amount of
adopters of an innovation to be sustained and to lead to other
growth and innovations. Social factors are involved.
15. • Uses and GratificationTheory:The active audience links satisfaction to the
goal of the media.Value judgments are made based upon satisfaction and
interests.The use of the smart phone to actively enjoy a favorite televised
show as an active participation links audience to the goals of three sources:
smartphone – television – game controllers.
• Social LearningTheory: Basic elements of dynamics of interchange or
reciprocation are personal factors, environmental influences and subsequent
behavior
• The Principal of Relative Constancy: Basic concept that things or innovations
are not necessarily eliminated but demand adjustments are redirected.
• I found these three to be the most connected to the concepts of future
communication practices in this presentation in that all involve some level of
adoption by many people through choice, necessity and societal influences.
Funding for shopping was not eliminated.The innovation for the way funding
was exchanged provided an adjustment in behavior. Fingerprints are still forms
of identification. However, they have been known to be copied. Unless
someone is so desperate as to remove someone’s eye, the “eye print” should
not be able to be duplicated without active knowledge of the person.
16. • Roger’s Diffusion of Innovations: Through various networks of
communication within a social system, members are made aware of
innovations (usually media and associates), forming opinions before
making decisions toward using the new concept. Depending upon the
experience, they confirm and continue.
• Media dependencyTheory: Society – media – audience – effects: selective
exposure and message effects but with underlying variables such as
government authority.
These theories were demonstrated in practice with the adaptation of the
new voting system which no doubt will be part of media information
exchanges.
17. REFERENCES
Orr, G. Review, Diffusion of Innovations, by Everett Rogers (1995). March
18, 2003.
http://www.stanford.edu/class/symbsys205/Diffusion%20of%20I
nnovations.htm
Uses and GratificationTheory.Wikipedia. Retrieved April 16, 2013 from
http://en.wikipedia.org/wiki/Uses_and_gratifications_theory
Critical MassTheory.Wikipedia. Retrieved April 16, 2013 from
http://en.wikipedia.org/wiki/Critical_mass_(sociodynamics).
Swan, F. HaveYou Ever Heard About the Principal of Relative Constancy?
March 14, 2013. http://frederickswanston.com/2013/03/have-
you-ever-heard-about-the-principle-of-relative-constancy/
18. REFERENCES (CONTINUED)
Rethinking theTheory of the LongTailTheory: How to Define ‘Hits’ and
‘Niches’. Knowledge@Wharton. (2009).
http://knowledge.wharton.upenn.edu/article.cfm?articleid=2338
Heimann, D. Social LearningTheory or SocialCognitiveTheory. (May 29,
2003).The Communication Initiative Network.
http://www.comminit.com/?q=global/node/27159
Media System DependencyTheory.Wikipedia. Retrieved on April 25, 2013
from
http://en.wikipedia.org/wiki/Media_systems_dependency_theory
