Temple University conducted research on student transportation preferences and usage of SEPTA and Temple Shuttle services. Based on a survey of 166 students, they found that while 99% had heard of SEPTA and 96% use it regularly, only 87% had heard of Temple Shuttle services and just 35% use it, with 50% using it once a month or less. Students cited limited understanding of shuttle schedules and routes as well as shuttles not serving their destinations as disadvantages. However, 82% of students surveyed said they would be willing to take an alternative SEPTA service operated by Temple along the Broad Street line, with 62% willing to pay for it and 50% saying they would use it at least 3

1. Temple Shuttle Services 2.0
Amber Lewis-Zakuto
Jon Holt
Chris Boyle
Narvis Kennel

2. Confidence Level
Based on a population size of 10,000:
We can be 82% confident in our findings with a
0.05 margin of error

3. Definition
Temple’s shuttle services offer routes
to:
Health and Science Center
Temple Administrative Service Building
Ambler Campus/ Train Station
Main Campus
Local off- Campus Housing

4. However...
Temple’s Shuttle Service does not stop
along the Broad Street Line

5. Definition Continued
If Temple offered an alternative route to SEPTA, would
students:
1. Use it?
2. Pay for it, and how?
3. Choose it over SEPTA
4. Want a SEPTA 2.0

6. Our objective were to determine students thoughts and
preferences on:
2. Temple Shuttle Bus Services.
1. SEPTA Transportation Services.
3. Temple Shuttle Services 2.0
Objective:

7. Research Methodology
● Questionnaire
● Analyzed Data
● Generated Insights

8. Limitations:
● Internal Reliability
● Statistical Validity
● External Validity
● Resources

9. How is SEPTA Used?
Students are aware of SEPTA, and use it frequently
99% of respondents (165/166) have heard of SEPTA
96% of respondents (160/166) use SEPTA
They pay with tokens
61% of respondents (91/149)
Students that use SEPTA, use it often
85% of people (133/157) use it between 1-4 times per week

10. How is SEPTA Used (cont.)?
97% (151/155) take SEPTA to/from main campus
48% (71/147) use on weekly basis
School, work and Fun were factors
67% (105/156) use for recreation
65% (103/156) use for work/
school

11. How Students Feel About
SEPTA

12. SEPTA Complaints

13. Temple Shuttle services
87% (124/142) students have heard of the Temple Shuttles,
while only 35% (44/124) students actually use it
Compared to the 99% had heard of SEPTA and
the 96% that actually use SEPTA
50% (22/44) students only use it once a month
Compared to 64% that use SEPTA at least once per
week

15. How Students Feel About Temple
Shuttle Services

16. Temple Shuttle Complaints

17. Cons of the Shuttle buses
Limited understanding.
1. “Don't know how to get in contact with Temple Shuttle
Services for information.”
-Respondent A
2. “I don't know when they run”
-Respondent B

18. Cons of the Shuttle buses (cont)
Irrelevant to students destination.
1. “The only thing I know about Temple shuttle services are that
they exist ( I don't know how to use them or where they can
take me to or how much they cost or if I have to call them as
opposed to going to a bus stop” -Respondent C
2. “They don't go from Temple Main Campus to Temple Center
City Campus”
- Respondent D

19. Temple Shuttle 2.0
82% (114/139)of participants who answered this question
would be willing to take an alternative SEPTA service
along the Broad Street line
- 62% (71/114) of these people are willing to pay for the
services
- 50.4% (57/113) of people said they would use
Temple’s alternative to SEPTA at least 3 times per
week

20. Recommendations
Insight 1: Promotion and Advertising
Insight 2: Cleanliness
Insight 3:Pricing
Insight 4: Convenience

21. Questions & Comments
Thank You