1. Social media and marketing has evolved from one-way communication (marketing 1.0) to two-way engagement and conversations (marketing 2.0) where consumers have more control.
2. Research shows that peer recommendations and reviews are highly trusted forms of advertising and influence purchasing decisions. Consumers are more likely to purchase products that have positive reviews and ratings from other users.
3. With social media and online communities, businesses can better understand customers by listening to discussions and participating in conversations on forums, blogs, social networks and more. Starting a blog is a good first step to build trust and visibility online.
Where, What, Now - Designing for collective, contextual experiencesLBi User Experience
How people are sharing their location and activities through the use of social check-in and how we can take advantage of this to create contextual, shared experiences and innovate services.
Presented by Ann Rockley at Documentation and Training Life Sciences, June 23-26, 2008 in Indianapolis, IN.
Patents expiring, increased shareholder expectations, increased competition in the market and increasing customer expectation for good reliable content has put pressure on today’s Life Sciences’ firms. Being able to create, manage, and deliver content in your firm effectively and efficiently will save your firm time and money, strengthening your bottom line and sustaining shareholder value, allowing your firm to build a solid foundation for future growth.
Life Sciences organizations create huge amounts of content. They put a lot of time and effort into creating it, both from a regulatory perspective, and from sales and marketing and customer perspectives. Yet, much of content needed to run these organizations is locked away in silos and does not provide maximum value to the organization because it is not easily discoverable, lacks consistency from one silo to another, and is limited in implementation and value. Content does not add value to business goals because it is very difficult to align all aspects of an initiative to the business goals and the business strategies underlying them, and to do it across the silos. There is no unified enterprise content model let alone across and individual department or a channel (e.g., the web). This session provides an understanding of a unified content model and identifies both the roadblocks and the reality of a common model.
Using Task Modeler to Streamline DITA Content DevelopmentScott Abel
Presented by Mark Wallis at Documentation and Training West, May 6-9, 2008 in Vancouver, BC
Mark E. Wallis of IBM Internet Security Systems will demonstrate the primary development tools that IBM uses for DITA, the Darwin Information Typing Architecture. The tools include Task Modeler (a free tool), Arbortext Editor (which requires licensing), and compiler (an open source tool).
If you expect to be working with DITA, this is a great opportunity to get a feel for the process and learn how to streamline your work effort.
Task Modeler is a powerful tool for prototyping and development. Come see a demonstration of how you can use Task Modeler to:
* Develop and manage ditamaps
* Develop what we call Task Support Clusters (a group of topics that provides critical conceptual, task, and reference info about a particular application page)
* Build relationship tables that determine what related links appear in a DITA topic
* Generate stubbed (skeleton) DITA topics
You’ll also learn how to use a DITA-compliant editor such as Arbortext Editor to develop your content and you’ll see the compile process in action.
Queensland Food & Wine How to Develop On-line CommunitiesJustin Tamsett
This presentation explores how to establish an on-line community in 4 steps. We also share the powerful & profound ways why you should have an on-line community in your business - the stats are amazing!
Where, What, Now - Designing for collective, contextual experiencesLBi User Experience
How people are sharing their location and activities through the use of social check-in and how we can take advantage of this to create contextual, shared experiences and innovate services.
Presented by Ann Rockley at Documentation and Training Life Sciences, June 23-26, 2008 in Indianapolis, IN.
Patents expiring, increased shareholder expectations, increased competition in the market and increasing customer expectation for good reliable content has put pressure on today’s Life Sciences’ firms. Being able to create, manage, and deliver content in your firm effectively and efficiently will save your firm time and money, strengthening your bottom line and sustaining shareholder value, allowing your firm to build a solid foundation for future growth.
Life Sciences organizations create huge amounts of content. They put a lot of time and effort into creating it, both from a regulatory perspective, and from sales and marketing and customer perspectives. Yet, much of content needed to run these organizations is locked away in silos and does not provide maximum value to the organization because it is not easily discoverable, lacks consistency from one silo to another, and is limited in implementation and value. Content does not add value to business goals because it is very difficult to align all aspects of an initiative to the business goals and the business strategies underlying them, and to do it across the silos. There is no unified enterprise content model let alone across and individual department or a channel (e.g., the web). This session provides an understanding of a unified content model and identifies both the roadblocks and the reality of a common model.
Using Task Modeler to Streamline DITA Content DevelopmentScott Abel
Presented by Mark Wallis at Documentation and Training West, May 6-9, 2008 in Vancouver, BC
Mark E. Wallis of IBM Internet Security Systems will demonstrate the primary development tools that IBM uses for DITA, the Darwin Information Typing Architecture. The tools include Task Modeler (a free tool), Arbortext Editor (which requires licensing), and compiler (an open source tool).
If you expect to be working with DITA, this is a great opportunity to get a feel for the process and learn how to streamline your work effort.
Task Modeler is a powerful tool for prototyping and development. Come see a demonstration of how you can use Task Modeler to:
* Develop and manage ditamaps
* Develop what we call Task Support Clusters (a group of topics that provides critical conceptual, task, and reference info about a particular application page)
* Build relationship tables that determine what related links appear in a DITA topic
* Generate stubbed (skeleton) DITA topics
You’ll also learn how to use a DITA-compliant editor such as Arbortext Editor to develop your content and you’ll see the compile process in action.
Queensland Food & Wine How to Develop On-line CommunitiesJustin Tamsett
This presentation explores how to establish an on-line community in 4 steps. We also share the powerful & profound ways why you should have an on-line community in your business - the stats are amazing!
Reasons why smart marketers and business leaders need to pay close attention to the voice of the customer as a significant part of their business strategy.
Presentation notes from the Frocomm Social Media Bootcamp, June 2009, Sydney presenters were Brian Giesen and Graham White from Ogilvy 360 Digital Influence
Social Media is no longer the wave of the future, it is now a standard business practice that is essential to developing strong, loyal relationships with your target audience. Social Mea (pronounced “may-uh”) will help you navigate the waters of social media through a variety of services from consulting, account set up, community management, conversation monitoring, content creation, custom add-ons and MORE!
www.socialmea.com
An overview presentation on using social media as a customer service channel. Presented at the ASMI two-day session on Customer Engagement Marketing (Jan. 29, 2010).
This presentation made for the Social Media Enterprise Forum 2011 will introduce you to the different aspects of customer service using social media and leave you with valuable insights. Includes the benefits of using social media, invaluable tools, case studies and tips.
Presented to the 1st meeting of Southwest Florida Social Media Club. Started with Statistics then covered 3 trends: Speed of information, Listening, Branding
Word of mouth marketing has been part of cultures for centuries. People share with other people and we tend to believe what our friends, family, neighbors, and now, even strangers on line have to say. The importance of referrals and recommendations is growing year over year. Isn't it time you took word of mouth and the power of the consumer seriously?
Algorithms and the technology of personalisation finalColin Strong
This presentation was created for a Google working group meeting which explores the nature of the relationship between the consumer and the Internet. Presented at Google Offices, Berlin June 5th 2015.
Thinking:People are doing it wrong! Digital Elite Camp presentation. How cognitive biases and mental heuristics help to sell more. https://www.dreamgrow.com/thinking-cognitive-biases-in-sales-and-marketing/
Original blogpost http://bit.ly/UX3JKj Every year I have compiled a list of trends that marketers have to follow closely in the following year to beat the competition. Social media marketing trends for 2013 is all about mobile, personalization and location. Read on to find out how marketing will change in the near future.
Reasons why smart marketers and business leaders need to pay close attention to the voice of the customer as a significant part of their business strategy.
Presentation notes from the Frocomm Social Media Bootcamp, June 2009, Sydney presenters were Brian Giesen and Graham White from Ogilvy 360 Digital Influence
Social Media is no longer the wave of the future, it is now a standard business practice that is essential to developing strong, loyal relationships with your target audience. Social Mea (pronounced “may-uh”) will help you navigate the waters of social media through a variety of services from consulting, account set up, community management, conversation monitoring, content creation, custom add-ons and MORE!
www.socialmea.com
An overview presentation on using social media as a customer service channel. Presented at the ASMI two-day session on Customer Engagement Marketing (Jan. 29, 2010).
This presentation made for the Social Media Enterprise Forum 2011 will introduce you to the different aspects of customer service using social media and leave you with valuable insights. Includes the benefits of using social media, invaluable tools, case studies and tips.
Presented to the 1st meeting of Southwest Florida Social Media Club. Started with Statistics then covered 3 trends: Speed of information, Listening, Branding
Word of mouth marketing has been part of cultures for centuries. People share with other people and we tend to believe what our friends, family, neighbors, and now, even strangers on line have to say. The importance of referrals and recommendations is growing year over year. Isn't it time you took word of mouth and the power of the consumer seriously?
Algorithms and the technology of personalisation finalColin Strong
This presentation was created for a Google working group meeting which explores the nature of the relationship between the consumer and the Internet. Presented at Google Offices, Berlin June 5th 2015.
Thinking:People are doing it wrong! Digital Elite Camp presentation. How cognitive biases and mental heuristics help to sell more. https://www.dreamgrow.com/thinking-cognitive-biases-in-sales-and-marketing/
Original blogpost http://bit.ly/UX3JKj Every year I have compiled a list of trends that marketers have to follow closely in the following year to beat the competition. Social media marketing trends for 2013 is all about mobile, personalization and location. Read on to find out how marketing will change in the near future.
we have collected trends in social media, marketing, business, gaming and mobile. We combined all of them into this presentation. You can find more detail in the notes of the slides. Trends by Priit Kallas, Mart Prööm and Raul Kaevand. Presentation by Priit Kallas.
This is our third annual presentation about what to expect in social media marketing in the coming year. We are getting pretty good at this :) You can see the blog post here http://bit.ly/smm2012
If you want to start chopping your way towards your customers in this enormus digital jungle, then this is probably the best choice for your tour guide.
In the last days of 2010 I took a look at what are the important developments in social networking landscape. What are the key technologies and where are we headed in 2011. Here are 17 points that you should keep your eyes on next year... Read the full post here http://goo.gl/sAkuu
I have collected some of the ideas that seem to be growing fast and make real business sense. http://www.dreamgrow.com/22-social-media-marketing-trends-for-2010/
Sotsiaalne meedia ja suhtlemine (Best Internet 2009)DreamGrow Digital
Kahepoolse suhtluse vajadus turunduses. Sotsiaalne meedia ja kuidas sellega alustada. Ettekanne on pecha kucha stiilis, 20 slaidi korda 20 sekundit. Kokku 400 sekundit ehk 6 minutit ja 40 sekundit. Lisainfo http://www.dreamgrow.ee/2738-video-sotsiaalne-meedia-ja-suhtlemine-best-internet-2009/
Mentorklubi ettekanne alustavatele ettevõtetele. Teemad: internetiturundus, e-turundus, sotsiaalne meedia, otsingumootorid, reklaam internetis ja kuidas see kõik ühtseks tervikuks siduda.
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
Kseniya Leshchenko: Shared development support service model as the way to ma...Lviv Startup Club
Kseniya Leshchenko: Shared development support service model as the way to make small projects with small budgets profitable for the company (UA)
Kyiv PMDay 2024 Summer
Website – www.pmday.org
Youtube – https://www.youtube.com/startuplviv
FB – https://www.facebook.com/pmdayconference
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
What are the main advantages of using HR recruiter services.pdfHumanResourceDimensi1
HR recruiter services offer top talents to companies according to their specific needs. They handle all recruitment tasks from job posting to onboarding and help companies concentrate on their business growth. With their expertise and years of experience, they streamline the hiring process and save time and resources for the company.
Attending a job Interview for B1 and B2 Englsih learnersErika906060
It is a sample of an interview for a business english class for pre-intermediate and intermediate english students with emphasis on the speking ability.
14. "Person like themselves" still most trusted source for information about a company and, therefore, products. (Edelman Trust Barometer, November 2007) | consumer recommendations are the most credible form of advertising among 78% of the study’s respondents . (Nielsen, “Word-of-Mouth the Most Powerful Selling Tool”) | consumer content as the #1 aid to a buying decision , cited by 91% of respondents. (JC Williams Group, 2006) | 70% said they had done internet research on "everyday grocery products," and 63% said they had done so for health and beauty products. (Prospectiv, 2007) | 82% of those who read reviews said that their purchasing decisions have been directly influenced by those reviews. (Deloitte & Touche) | 92% deemed customer reviews as “extremely” or “very” helpful . (eTailing Group) | 63% of consumers indicate they are more likely to purchase from a site if it has product ratings and reviews. (Major consumer electronics retailer/iPerceptions study) | 90% of UK shoppers surveyed said they wish they could communicate directly with businesses (1&1, October 2007)
Eesmärk Sisu Lingid Sotsiaalne meedia liigutab turundust tavalise suhtlemise suunas. Me võime oma sõpradega brändidest rääkida, aga me ei piki oma jutu vahele reklaamteateid. CGM Härri Potteri thempark Avalik suhtlus / tagasiside Blogimine Sotsiaalsed kanalid Põhjus teistele edasi rääkida Olla kogukonna liige Anda tasuta väärtust iniestele Pole tele Eesti on väike Ei ole reklaam!!! Social Media Marketing is not about spamming. It is not about copying certain links and spamming it in discussion groups and forums. It is important to create value for the people with whom you are dialoguing. Refer to Cluetrain Manifesto that sets up the premise for social media marketing. Social Media Marketing is all about collaboration between people. It is about participating with everyone and sharing information. It is as much about giving as it is about receiving from the group. The premise of social media marketing is engaging with the consumer and providing value. It is important to maintain the sanctity of conversational economy Milleks on veebileht Host a blog Build Communities Share positive and negative reviews: The framing for conversational marketing should be conversation, not marketing. Think about what you want in a conversation, and let that lead your marketing. -- Doc Searls The purpose of conversation is to create and improve understanding, not for one party to “deliver messages” to the other. That would be rude. There is no “audience” in a conversation. If we must label others in conversation, let’s call them partners. People in productive conversation don’t repeat what they’re saying over and over. They learn from each other and move topics forward. Conversations are about talking, not announcing. They’re about listening, not surveying. They’re about paying attention, not getting attention. They’re about talking, not announcing. “ Driving” is for cars and cattle, not conversation. Conversation is live. Its constantly moving and changing, flowing where the interests and ideas of the participants take it. Even when conversations take the form of email, what makes them live is current interest on both sides. What this means for conversational marketing is that brands must be living things too. Not just emblems. Real. Conversational marketing is carried out by human beings, writing and speaking in their own voices, for themselvesnot just for their employers. Constant. Conversational marketings heartbeat is the human one, not some media schedule. Brands need to work incessantly to be understood within the context of the market conversation and to earn and keep the respect of their conversational partners. Genuinely interested. Intellectual engagement cant be fakedat least for long. Current interest is what keeps conversations going, and its the key to sustained brand presence. Intent on learning. Every participant who stays with the conversation learns. Humans are distinguished by their unlimited capacity to learn. This should be no less true of brands than it is of individuals. Humble. The term “branding” was born in the cattle industry and borrowed by advertising and mass media at the height of the Industrial Age. In those days the power to inform was concentrated in the hands of a few giant companies. Now it’s in everybody’s hands. Attentive. In the old days, brands wanted everybody else to pay attention to them. Now brands need to pay attention to everybody else. Personal. No individual outsources their conversation or their education. This is no less true of brands than of people. Because brands today are people. Smart brands reward individual employees for engaging in market converstions. ----- Tooted saavad paremaks, sest tagasiside tuleb otse tarbijalt Tasuta klientide poolt antud hinnangud osutuvad väärtuslikumaks kui meediareklaam Sotsiaalsed kanalid aitavad klientidel leida täpselt sed, mida neil vaja on Uus moodus klientidega töötamiseks Blogs, podcasts, video sharing Inimesed saavad anda tagasisidet/hindeid, organiseerida/sildistada, promo/arvamused Sotsiaalne meedia annab võimalusi leida ja suhelda inimestega, kellel on huvi Social Media in Plain English http://www.youtube.com/watch?v=MpIOClX1jPE ------------ http://www.forumcinemas.ee/podcast/ Näiteid härri potter targutaja.info masendav keskkerakond