Benedict Evans, consultant with media & technology analyst firm Enders Analysis, believes we are in a fundamental transition in the way we use digital information. With HTML5, the way we receive that information is set to change too.
Reputation in Oil, Gas and Mining 2014: Why does brand matter for extractive ...Communicate Magazine
Ian Louden, head of brand at ArcelorMittal, explores the relationship between brand and reputation. He suggests that now, more than ever, the brand that matters is the one that lives in the heads of stakeholders, not the one that the CEO or brand manager dreams of having.
Today, what stakeholders think about companies, in both their minds and hearts, can make the difference between advocacy and preference or opposition and rejection. Great brands – the kind for which stakeholders give the benefit of the doubt when a crisis comes – are earned as a consequence of the company’s actions and behaviours.
Centrica was the first FTSE100 firm to develop an HTML5 corporate web app. It had already seen 12% of its corporate digital engagement come through mobile, with a third of that coming from the iPad. However a requirement for greater (and quicker) control, a need to react quickly from measurable analytics and a desire for easy cross-platform updating, the move to HTML5 was a logical one.
The app has been designed specifically to engage with investors and the media, carrying a mix of content including corporate news, blog posts, share price, events calendar, publications, investor presentations and videos. Director of Corporate Responsibility and Digital Media, Simon Henderson, will explain the company's aaproach and brings the Centrica HTML5 app story to life
Benedict Evans, consultant with media & technology analyst firm Enders Analysis, believes we are in a fundamental transition in the way we use digital information. With HTML5, the way we receive that information is set to change too.
Reputation in Oil, Gas and Mining 2014: Why does brand matter for extractive ...Communicate Magazine
Ian Louden, head of brand at ArcelorMittal, explores the relationship between brand and reputation. He suggests that now, more than ever, the brand that matters is the one that lives in the heads of stakeholders, not the one that the CEO or brand manager dreams of having.
Today, what stakeholders think about companies, in both their minds and hearts, can make the difference between advocacy and preference or opposition and rejection. Great brands – the kind for which stakeholders give the benefit of the doubt when a crisis comes – are earned as a consequence of the company’s actions and behaviours.
Centrica was the first FTSE100 firm to develop an HTML5 corporate web app. It had already seen 12% of its corporate digital engagement come through mobile, with a third of that coming from the iPad. However a requirement for greater (and quicker) control, a need to react quickly from measurable analytics and a desire for easy cross-platform updating, the move to HTML5 was a logical one.
The app has been designed specifically to engage with investors and the media, carrying a mix of content including corporate news, blog posts, share price, events calendar, publications, investor presentations and videos. Director of Corporate Responsibility and Digital Media, Simon Henderson, will explain the company's aaproach and brings the Centrica HTML5 app story to life
Content Marketing and Thought LeadershipMark Lewis
Customers are increasingly serving them selves in the purchasing cycle. Content Marketing can help put your offerings on the radar and increase your lead generation. Here's few tips to how to get started.
Corporate Reporting and Human Capital - People and the search for transparenc...Communicate Magazine
Ian McDonald Wood, research and consulting director, FutureValue
The past year has seen major changes in reporting, with greater requirements needing to be encorported in companies’ strategic reports due to the recent modification to The Companies Act 2006 legislation. Explaining specific aspects of intangible assets has always been a key area in the narrative report in previous years, so what's changed?
The 'people and the search for transparency in corporate reporting' session was led by those who shape the reporting process. The IIRC works to ensure integrated reporting is embedded into mainstream business practice, the FRC sets standards for corporate reporting and FutureValue are content specialists who help businesses develop meaningful content and narrative in their reports.
The session explored how listed companies are responding to legislative changes and how they are successfully integrating them into their annual reports to produce clear and concise documents.
www.communicatemagazine.co.uk/humancapital
How to convey your brand through digital investor relations? BritvicCommunicate Magazine
Slides from a presentation made by Stephen Nightingale, director of investor relations at Britvic, at the evolution of the annual report on 30 September 2015.
Information exchange on tax matters important development in indian legisla...Taxmann
As a part of a global drive to exchange information freely between countries, India has signed various agreements with other countries for information exchange. For instance, India has signed "Tax Information Exchange Agreements" with certain countries.
As an official licensee of London 2012, Royal Mail wanted to gain strong share of voice around the Olympics conversation on Twitter and build awareness for its London 2012 commemorative stamps featuring Team GB gold medal winners. Within a few hours of every Team GB gold medal win, Royal Mail debuted the commemorative stamp design as well alongside creative, engaging content. Royal Mail also painted its iconic Royal Mail red post boxes in the athlete’s hometown the colour gold, creating a local element to their campaign.
Content Marketing and Thought LeadershipMark Lewis
Customers are increasingly serving them selves in the purchasing cycle. Content Marketing can help put your offerings on the radar and increase your lead generation. Here's few tips to how to get started.
Corporate Reporting and Human Capital - People and the search for transparenc...Communicate Magazine
Ian McDonald Wood, research and consulting director, FutureValue
The past year has seen major changes in reporting, with greater requirements needing to be encorported in companies’ strategic reports due to the recent modification to The Companies Act 2006 legislation. Explaining specific aspects of intangible assets has always been a key area in the narrative report in previous years, so what's changed?
The 'people and the search for transparency in corporate reporting' session was led by those who shape the reporting process. The IIRC works to ensure integrated reporting is embedded into mainstream business practice, the FRC sets standards for corporate reporting and FutureValue are content specialists who help businesses develop meaningful content and narrative in their reports.
The session explored how listed companies are responding to legislative changes and how they are successfully integrating them into their annual reports to produce clear and concise documents.
www.communicatemagazine.co.uk/humancapital
How to convey your brand through digital investor relations? BritvicCommunicate Magazine
Slides from a presentation made by Stephen Nightingale, director of investor relations at Britvic, at the evolution of the annual report on 30 September 2015.
Information exchange on tax matters important development in indian legisla...Taxmann
As a part of a global drive to exchange information freely between countries, India has signed various agreements with other countries for information exchange. For instance, India has signed "Tax Information Exchange Agreements" with certain countries.
As an official licensee of London 2012, Royal Mail wanted to gain strong share of voice around the Olympics conversation on Twitter and build awareness for its London 2012 commemorative stamps featuring Team GB gold medal winners. Within a few hours of every Team GB gold medal win, Royal Mail debuted the commemorative stamp design as well alongside creative, engaging content. Royal Mail also painted its iconic Royal Mail red post boxes in the athlete’s hometown the colour gold, creating a local element to their campaign.