SoPuzzle is a Facebook app you can use to promote your brand and products while engaging your community, creating brand awareness and collecting data from players.
SocialQuiz is a Facebook app you can use to promote your brand and products while engaging your community, creating brand awareness and collecting data from players.
Fall 2020 JOU 11th class Asynchronous September 28, 2020Michael Rizzo
This document provides tips for writing about baseball games as a sports writer. It recommends starting with a plan to identify potential storylines. Writers should watch pre-game ceremonies and pay close attention during the game rather than relying on others' accounts. They should start writing during the game and structure the story following an inverted pyramid or feature style. The story should paint a picture of key moments through descriptive writing and player quotes to explain why things happened. Memorable endings that avoid cliches are also suggested.
This document discusses the use of celebrity photos in a magazine. It provides guidance on getting permission, and includes examples of Justin Bieber/Selena Gomez and Beyoncé/Jay-Z photos. For each, it notes that permission from the celebrities and their management teams is required to use the photos in the magazine. Proof of signed permission is also needed to demonstrate the rights to use the photos have been obtained.
To use photos of people or celebrities in a magazine, permission is required. For photo 1 of Justin Bieber and Selena Gomez, permission from the subjects would need to be obtained by emailing their management teams, but this may not be possible. For photo 2 of Beyoncé and Jay-Z, permission could potentially be obtained by emailing their management for signature on a permission form, with proof of permission then provided. Without permission, alternative photos without recognizable people would need to be used instead.
Players can participate in a photo contest by uploading photos through a mobile app. The contest organizer chooses the cover photo, title, rules, and prizes. Players must give the app permission to access their public profile, friends list, photos, likes and email address. Uploaded photos are automatically posted to players' profiles and can be viewed in categories like most votes, newest or randomly. Organizers benefit from promoting their brand, building awareness and engaging their community.
This document discusses character and dialogue in storytelling. It covers character models like the character/goal model and how encounters define characters. It also discusses characterizing characters through explicit and implicit means, and through how characters describe themselves or are described by others. The document then covers types of speech like direct, indirect, and free indirect speech. It provides guidance on writing effective dialogue, including punctuation rules and using dialogue to show differing perspectives rather than identical conversations. Exercises are included to practice these concepts.
The document discusses loneliness and storytelling. It contains a poem that says loneliness cannot be avoided through things like eating or sex, but must be made friends with. The document instructs readers to write a story to help people avoid loneliness, with passion and in a way that creates a reading experience. It provides tips on choosing story elements like characters and perspectives. Readers are also asked to consider what makes them furious, sad, or happy. The document outlines typical story roles and plot stages to help structure stories.
This document discusses different genres that can provide models for life writing. It describes several genres - adventure story, story of ordeal, epos, and coming of age story. For each genre, it outlines the main characteristics and provides examples of the typical four stages: desire, ability, action, and results. The genres discussed provide templates for how someone might construct and tell the story of their life. The document concludes with an exercise asking the reader to reimagine a particular life story using one of the genre models.
SocialQuiz is a Facebook app you can use to promote your brand and products while engaging your community, creating brand awareness and collecting data from players.
Fall 2020 JOU 11th class Asynchronous September 28, 2020Michael Rizzo
This document provides tips for writing about baseball games as a sports writer. It recommends starting with a plan to identify potential storylines. Writers should watch pre-game ceremonies and pay close attention during the game rather than relying on others' accounts. They should start writing during the game and structure the story following an inverted pyramid or feature style. The story should paint a picture of key moments through descriptive writing and player quotes to explain why things happened. Memorable endings that avoid cliches are also suggested.
This document discusses the use of celebrity photos in a magazine. It provides guidance on getting permission, and includes examples of Justin Bieber/Selena Gomez and Beyoncé/Jay-Z photos. For each, it notes that permission from the celebrities and their management teams is required to use the photos in the magazine. Proof of signed permission is also needed to demonstrate the rights to use the photos have been obtained.
To use photos of people or celebrities in a magazine, permission is required. For photo 1 of Justin Bieber and Selena Gomez, permission from the subjects would need to be obtained by emailing their management teams, but this may not be possible. For photo 2 of Beyoncé and Jay-Z, permission could potentially be obtained by emailing their management for signature on a permission form, with proof of permission then provided. Without permission, alternative photos without recognizable people would need to be used instead.
Players can participate in a photo contest by uploading photos through a mobile app. The contest organizer chooses the cover photo, title, rules, and prizes. Players must give the app permission to access their public profile, friends list, photos, likes and email address. Uploaded photos are automatically posted to players' profiles and can be viewed in categories like most votes, newest or randomly. Organizers benefit from promoting their brand, building awareness and engaging their community.
This document discusses character and dialogue in storytelling. It covers character models like the character/goal model and how encounters define characters. It also discusses characterizing characters through explicit and implicit means, and through how characters describe themselves or are described by others. The document then covers types of speech like direct, indirect, and free indirect speech. It provides guidance on writing effective dialogue, including punctuation rules and using dialogue to show differing perspectives rather than identical conversations. Exercises are included to practice these concepts.
The document discusses loneliness and storytelling. It contains a poem that says loneliness cannot be avoided through things like eating or sex, but must be made friends with. The document instructs readers to write a story to help people avoid loneliness, with passion and in a way that creates a reading experience. It provides tips on choosing story elements like characters and perspectives. Readers are also asked to consider what makes them furious, sad, or happy. The document outlines typical story roles and plot stages to help structure stories.
This document discusses different genres that can provide models for life writing. It describes several genres - adventure story, story of ordeal, epos, and coming of age story. For each genre, it outlines the main characteristics and provides examples of the typical four stages: desire, ability, action, and results. The genres discussed provide templates for how someone might construct and tell the story of their life. The document concludes with an exercise asking the reader to reimagine a particular life story using one of the genre models.
This document discusses life writing and storytelling. It defines life writing as turning actual lived experiences into stories or narratives. This allows people to better understand their own and others' experiences, creates a sense of autonomy, and demands emotional engagement from readers. It also discusses how life writing can challenge dominant narratives or "grand narratives" by offering alternative perspectives and counternarratives that question perceived truths. Finally, it addresses some ethical considerations around storytelling, such as the relationship between the storyteller, audience, and content, as well as how storytelling can offer different ways of framing morality.
The document discusses the use of storytelling in organizations. It notes that storytelling in startups is important for clarifying goals, identity, and creating enthusiasm for team members. It also discusses using a character/goal model to develop a startup story that identifies the main character, people's roles, and reasons for existing. For long-term organizations, storytelling can reinforce mission and vision, make purpose and added value clear, and help curate a company's narrative memory over time. Developing narrative intelligence and fostering a narrative corporate culture can help organizations make the most of the stories and culture they develop.
This document discusses the key elements of storytelling: a storyteller, an audience, a story's content or plot, and characters pursuing goals while facing obstacles. It defines a story as a series of events involving characters, and notes that stories typically feature a main character pursuing a goal against opponents and with help from others. The document also provides exercises for observing people to develop character details and for crafting fictional backstories and goals for characters.
This document outlines the agenda and content for a three-day storytelling training. Day 1 focuses on the principles of storytelling, including introducing storytelling elements and techniques. Participants are given assignments to craft and share personal stories. Day 2 covers how to incorporate storytelling into conversations. Day 3 examines storytelling best practices for presentations. The training teaches how to identify the key components of compelling stories and uses examples, group activities and interviews to help participants improve their storytelling skills.
This document provides guidance on obtaining permission to use celebrity photos in a magazine. It discusses getting permission from Justin Bieber and Selena Gomez for Photo 1, which is unlikely. For Photo 2 of Beyoncé and Jay-Z, permission may be possible by emailing their management teams. If permission is granted, the next page includes a proof of permission form to fill out.
Here's my presentation I original gave at Develop In Brighton and subsequently at The Games Quarter about Mike Bithell and how he has used press and social media to drive awareness for his games. Do get in touch if you have any questions
This document discusses getting permission to use celebrity photos in a magazine. It provides examples of Justin Bieber and Selena Gomez in one photo and Beyoncé and Jay-Z in another. For each photo, it asks who is pictured, what permission is needed to use the photo, how to get permission, if permission is possible to obtain, and includes a sample permission proof form. The document emphasizes getting signed permission from the celebrities or their management before using photos of them in a publication.
SocialMemory is a Facebook app you can use to promote your brand and products while engaging your community, creating brand awareness and collecting data from players.
New Microsoft PowerPoint Presentation.pptxnilesh405711
The document discusses core principles of game design, including that games should be simple, unique, represent real-life environments, involve social factors, and be fun. It outlines the game design process of building a concept, including getting an idea, creating goals and emotional experiences for players. It also discusses differences between games and movies, and creating game specifications by identifying players, genres, environments, and success criteria.
The document discusses research conducted on existing game products to inform the design of a new game. It summarizes screenshots from Grand Theft Auto: San Andreas, a 2D fighting game, Pokémon FireRed, and South Park: The Stick of Truth. It notes common features like basic and easy to understand mechanics, use of dark and bright colors, and engaging combat systems. The research will influence the new game's combat style and color scheme to reflect an urban environment. Interviews with potential players found they enjoy character customization and unlocking achievements. The game will include these features to appeal to the target audience.
This document provides an overview of what constitutes a video game and considerations for designing good games. It defines key elements of games as active participation, goals to achieve, and dynamic decision-making. Common game genres like arcade, puzzle, role-playing, and strategy games are described. Characteristics of good games are identified as challenging goals, interesting decisions with consequences, balanced gameplay, and rewarding players. Additional factors that enhance games are immersive storytelling, balanced characters, and appropriate music and effects.
Mario Kart 8 is a multiplayer racing game set in the Mario universe where players choose an avatar and kart to race against other characters on various tracks. The game features 3D graphics and a third-person perspective as the player races through courses containing obstacles and collects power-ups. The goal is to complete races and earn the highest ranking possible by coming in first place.
Joe plans to design a side-scrolling combat video game. He thinks his knowledge of video games and ability to design pixelated backgrounds will help him create a detailed game that appeals to teenagers. His mood board includes darker images to add intensity and put players on edge. The mood board will influence his game design, providing inspiration for character attire and scenes. Over five weeks, Joe will research audiences, design characters and backgrounds, animate scenes, add sound effects, evaluate his work, and incorporate feedback to improve his next design.
The document provides guidance on conceptualizing a game, including identifying motivation and target audiences, selecting genres and types, and developing key elements of the concept such as the mission statement, storyline, gameplay, and mechanics. The concept development process involves understanding player psychology, defining objectives and challenges, and creating interactive elements that engage the intended audience.
Here are the key points I would highlight in evaluating the research:
- The product research provided useful inspiration and ideas for game elements and design. However, coming up with truly novel ideas was challenging.
- The online survey allowed collecting feedback from a large sample size efficiently. However, response rates may have been low since participation was optional.
- Interviews provided more in-depth insights than surveys, but were limited by only a small number of participants.
- Distributing the survey online made it convenient but relied on voluntary participation. Getting a good response required multiple reminders.
- Triangulating different research methods helped gain a more well-rounded understanding of the target audience compared to relying on a single approach.
Here are the key points I would highlight in evaluating the research:
- The product research provided useful examples and inspiration for game design ideas. However, it was challenging to come up with truly original concepts.
- The online survey allowed me to gather feedback from a large sample size, giving insights into player demographics, preferences, and play habits. However, response rates for online surveys tend to be low.
- Interviews provided more in-depth perspectives than surveys, but were limited by only a small number of participants.
- The survey was distributed online via social media, allowing wide reach but reliance on voluntary participation. This led to a disadvantage of a potentially low response rate.
- Overall, triangulating
Grandyo is a platform that aims to improve the gaming experience by facilitating relevant connections between gamers, games, and brands. It allows gamers to provide input on the types of commercial content they want to see in games through polls and challenges. Gamers can then influence what ads and creative content appear in their games. The platform also features a community for registered users to connect and share ideas. The goal is to replace irrelevant ads and pop-ups that interrupt gameplay with more enjoyable commercial content vetted by gamers themselves.
1) A data scientist can help a game developer understand player behavior and improve monetization through personalized content. Data can help identify why players leave, balance game strategies, and tailor progression based on player needs.
2) Special offers in Smashing Four positively impacted conversion. Personalized hero orb offers performed best by scoring heroes based on player usage and requests.
3) Tests need clear hypotheses and metrics to avoid skewed results. Not all tests provide useful information. Data interpretation is key to drawing business conclusions about player spending, engagement, and balancing new features.
The document summarizes the process of developing a football career simulation game. It describes how the developer created menus for character customization, team selection, and gameplay elements like training drills and matchdays. Key parts of the process included designing the character, creating customization options, implementing gameplay mechanics, and ending the trial version with a teaser to encourage players to purchase the full game.
From audience feedback on their game, the document's author learned:
1) Their initial game did not cater well to new players, so they added tutorial elements like interactive tips.
2) Their target audience based on surveys was ages 12-18, and their game succeeded in hitting this range and even expanding to 18-24 based on later surveys.
3) Feedback on their game's features was overall positive, indicating they achieved a good mix that appealed to their target audience.
From audience feedback, the student learned:
1) Their initial game did not cater well to new players, so they added tutorial features like interactive tips.
2) Their target audience was ages 12-18, as determined by early surveys. Feedback showed they successfully hit this range.
3) Players responded positively to the mix of adventure and combat gameplay elements.
4) Their box art and magazine article needed simpler, less cluttered designs to appeal to young gamers.
This document discusses life writing and storytelling. It defines life writing as turning actual lived experiences into stories or narratives. This allows people to better understand their own and others' experiences, creates a sense of autonomy, and demands emotional engagement from readers. It also discusses how life writing can challenge dominant narratives or "grand narratives" by offering alternative perspectives and counternarratives that question perceived truths. Finally, it addresses some ethical considerations around storytelling, such as the relationship between the storyteller, audience, and content, as well as how storytelling can offer different ways of framing morality.
The document discusses the use of storytelling in organizations. It notes that storytelling in startups is important for clarifying goals, identity, and creating enthusiasm for team members. It also discusses using a character/goal model to develop a startup story that identifies the main character, people's roles, and reasons for existing. For long-term organizations, storytelling can reinforce mission and vision, make purpose and added value clear, and help curate a company's narrative memory over time. Developing narrative intelligence and fostering a narrative corporate culture can help organizations make the most of the stories and culture they develop.
This document discusses the key elements of storytelling: a storyteller, an audience, a story's content or plot, and characters pursuing goals while facing obstacles. It defines a story as a series of events involving characters, and notes that stories typically feature a main character pursuing a goal against opponents and with help from others. The document also provides exercises for observing people to develop character details and for crafting fictional backstories and goals for characters.
This document outlines the agenda and content for a three-day storytelling training. Day 1 focuses on the principles of storytelling, including introducing storytelling elements and techniques. Participants are given assignments to craft and share personal stories. Day 2 covers how to incorporate storytelling into conversations. Day 3 examines storytelling best practices for presentations. The training teaches how to identify the key components of compelling stories and uses examples, group activities and interviews to help participants improve their storytelling skills.
This document provides guidance on obtaining permission to use celebrity photos in a magazine. It discusses getting permission from Justin Bieber and Selena Gomez for Photo 1, which is unlikely. For Photo 2 of Beyoncé and Jay-Z, permission may be possible by emailing their management teams. If permission is granted, the next page includes a proof of permission form to fill out.
Here's my presentation I original gave at Develop In Brighton and subsequently at The Games Quarter about Mike Bithell and how he has used press and social media to drive awareness for his games. Do get in touch if you have any questions
This document discusses getting permission to use celebrity photos in a magazine. It provides examples of Justin Bieber and Selena Gomez in one photo and Beyoncé and Jay-Z in another. For each photo, it asks who is pictured, what permission is needed to use the photo, how to get permission, if permission is possible to obtain, and includes a sample permission proof form. The document emphasizes getting signed permission from the celebrities or their management before using photos of them in a publication.
SocialMemory is a Facebook app you can use to promote your brand and products while engaging your community, creating brand awareness and collecting data from players.
New Microsoft PowerPoint Presentation.pptxnilesh405711
The document discusses core principles of game design, including that games should be simple, unique, represent real-life environments, involve social factors, and be fun. It outlines the game design process of building a concept, including getting an idea, creating goals and emotional experiences for players. It also discusses differences between games and movies, and creating game specifications by identifying players, genres, environments, and success criteria.
The document discusses research conducted on existing game products to inform the design of a new game. It summarizes screenshots from Grand Theft Auto: San Andreas, a 2D fighting game, Pokémon FireRed, and South Park: The Stick of Truth. It notes common features like basic and easy to understand mechanics, use of dark and bright colors, and engaging combat systems. The research will influence the new game's combat style and color scheme to reflect an urban environment. Interviews with potential players found they enjoy character customization and unlocking achievements. The game will include these features to appeal to the target audience.
This document provides an overview of what constitutes a video game and considerations for designing good games. It defines key elements of games as active participation, goals to achieve, and dynamic decision-making. Common game genres like arcade, puzzle, role-playing, and strategy games are described. Characteristics of good games are identified as challenging goals, interesting decisions with consequences, balanced gameplay, and rewarding players. Additional factors that enhance games are immersive storytelling, balanced characters, and appropriate music and effects.
Mario Kart 8 is a multiplayer racing game set in the Mario universe where players choose an avatar and kart to race against other characters on various tracks. The game features 3D graphics and a third-person perspective as the player races through courses containing obstacles and collects power-ups. The goal is to complete races and earn the highest ranking possible by coming in first place.
Joe plans to design a side-scrolling combat video game. He thinks his knowledge of video games and ability to design pixelated backgrounds will help him create a detailed game that appeals to teenagers. His mood board includes darker images to add intensity and put players on edge. The mood board will influence his game design, providing inspiration for character attire and scenes. Over five weeks, Joe will research audiences, design characters and backgrounds, animate scenes, add sound effects, evaluate his work, and incorporate feedback to improve his next design.
The document provides guidance on conceptualizing a game, including identifying motivation and target audiences, selecting genres and types, and developing key elements of the concept such as the mission statement, storyline, gameplay, and mechanics. The concept development process involves understanding player psychology, defining objectives and challenges, and creating interactive elements that engage the intended audience.
Here are the key points I would highlight in evaluating the research:
- The product research provided useful inspiration and ideas for game elements and design. However, coming up with truly novel ideas was challenging.
- The online survey allowed collecting feedback from a large sample size efficiently. However, response rates may have been low since participation was optional.
- Interviews provided more in-depth insights than surveys, but were limited by only a small number of participants.
- Distributing the survey online made it convenient but relied on voluntary participation. Getting a good response required multiple reminders.
- Triangulating different research methods helped gain a more well-rounded understanding of the target audience compared to relying on a single approach.
Here are the key points I would highlight in evaluating the research:
- The product research provided useful examples and inspiration for game design ideas. However, it was challenging to come up with truly original concepts.
- The online survey allowed me to gather feedback from a large sample size, giving insights into player demographics, preferences, and play habits. However, response rates for online surveys tend to be low.
- Interviews provided more in-depth perspectives than surveys, but were limited by only a small number of participants.
- The survey was distributed online via social media, allowing wide reach but reliance on voluntary participation. This led to a disadvantage of a potentially low response rate.
- Overall, triangulating
Grandyo is a platform that aims to improve the gaming experience by facilitating relevant connections between gamers, games, and brands. It allows gamers to provide input on the types of commercial content they want to see in games through polls and challenges. Gamers can then influence what ads and creative content appear in their games. The platform also features a community for registered users to connect and share ideas. The goal is to replace irrelevant ads and pop-ups that interrupt gameplay with more enjoyable commercial content vetted by gamers themselves.
1) A data scientist can help a game developer understand player behavior and improve monetization through personalized content. Data can help identify why players leave, balance game strategies, and tailor progression based on player needs.
2) Special offers in Smashing Four positively impacted conversion. Personalized hero orb offers performed best by scoring heroes based on player usage and requests.
3) Tests need clear hypotheses and metrics to avoid skewed results. Not all tests provide useful information. Data interpretation is key to drawing business conclusions about player spending, engagement, and balancing new features.
The document summarizes the process of developing a football career simulation game. It describes how the developer created menus for character customization, team selection, and gameplay elements like training drills and matchdays. Key parts of the process included designing the character, creating customization options, implementing gameplay mechanics, and ending the trial version with a teaser to encourage players to purchase the full game.
From audience feedback on their game, the document's author learned:
1) Their initial game did not cater well to new players, so they added tutorial elements like interactive tips.
2) Their target audience based on surveys was ages 12-18, and their game succeeded in hitting this range and even expanding to 18-24 based on later surveys.
3) Feedback on their game's features was overall positive, indicating they achieved a good mix that appealed to their target audience.
From audience feedback, the student learned:
1) Their initial game did not cater well to new players, so they added tutorial features like interactive tips.
2) Their target audience was ages 12-18, as determined by early surveys. Feedback showed they successfully hit this range.
3) Players responded positively to the mix of adventure and combat gameplay elements.
4) Their box art and magazine article needed simpler, less cluttered designs to appeal to young gamers.
This document discusses game as a service (GaaS) models. It explains traditional boxed games versus free-to-play games and how the latter aim to bring users from open to closed markets by making the game launch just the beginning. It outlines monetization options for free-to-play like in-app purchases and subscriptions. It emphasizes the importance of player retention, challenge and reward, integrity, and long-term goals to keep players engaged over time through immediate, short-term, mid-term and long-term interactions. It also discusses content delivery through developers, chance/procedural generation, or player-generated means and the need for frequent updates and potential for growth to fill players' time.
The document summarizes a group project analyzing and playing the Naruto video game. The group members had various duties like playing the game, unlocking characters and levels, and writing about strategies. They created a blog and slideshow to document their experiences and reflections on playing the game together, learning about teamwork, and giving the game quality ratings between 6-8 out of 10.
The document summarizes a group project analyzing and playing the Naruto video game. The group members had various duties like playing the game, unlocking characters and levels, and writing about strategies. They created a blog and slideshow to document their experiences. The game involves battling enemies as the character Naruto to complete different game modes and levels. The group provides reviews and reflections on working together on the project.
This document provides instructions for a case study assignment on a video game released within the last 5 years. It instructs students to critically discuss the game's use of terminology, audio, representation of genre, graphics, engines/hardware, and screenshots/box art. It also requires a paragraph on video game addiction and a referenced source. The instructions provide details on compressing images and formatting the case study.
The document discusses designing casual MMOs for a different audience than traditional MMOs. It emphasizes focusing on passengers (players) rather than the driver (designer). Key points include understanding the target players, setting clear guideposts for goals, assessing competitors, clearing assumptions, designing for the player experience through user stories, and being willing to change designs based on testing and new problems that arise.
The Good the Bad and The Ugly of Marketing MeasurementNapierPR
We explore how B2B marketers can impress the board by measuring their PR and marketing campaigns successfully, and explore 5 metrics that will get you promoted, and 3 that will get your fired.
We cover:
-Meaningless marketing metrics
-The difference between attribution and incrementality
-The importance of the customer journey
-Why you should care about prospects that are in market
-Measuring the unmeasurable
From Subreddits To Search: Maximizing Your Brand's Impact On RedditSearch Engine Journal
The search landscape is undergoing a seismic shift, and Reddit is at the epicenter. Google's Helpful Content Update and its $60 million deal with Reddit, coupled with OpenAI's partnership, have catapulted Reddit's real-time content to unprecedented heights.
Check out this insightful webinar exploring the newfound importance of Reddit in the digital marketing landscape. Learn how these changes make Reddit an essential platform for getting your brand and content in front of evolving search audiences.
You’ll hear:
- The evolution of Reddit as a major influencer on SERPS over the years.
- The impact of recent changes and partnerships on Reddit’s place in search.
- A comprehensive look at Reddit, how it works, and how to approach it.
- Unique engagement opportunities presented by Reddit.
With Brent Csutoras, a Reddit expert with over 18 years of experience on the platform, we’ll delve into the intricacies of Reddit's communities, known as Subreddits, and how to leverage their power without compromising authenticity or violating community guidelines in the age of AI-driven search experiences.
Don't miss this opportunity to stay ahead of the curve and leverage Reddit for your brand's success.
In this humorous and data-heavy Master Class, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fast
Top Strategies for Building High-Quality Backlinks in 2024 PPT.pdf1Solutions Pvt. Ltd.
As we move into 2024, the methods for building high-quality backlinks continue to evolve, demanding more sophisticated and strategic approaches. This presentation aims to explore the latest trends and proven strategies for acquiring high-quality backlinks that can elevate your SEO efforts.
Visit:- https://www.1solutions.biz/link-building-packages/
Are you struggling to differentiate yourself in a saturated market? Do you find it challenging to attract and retain buyers? Learn how to effectively communicate your expertise using a Free Book Funnel designed to address these challenges and attract premium clients. This session will explore how a well-crafted book can be your most effective marketing tool, enhancing your credibility while significantly increasing your leads and sales while decreasing overall lead cost. Unpacking practical steps to create a magnetic book funnel that not only draws in your ideal customers, but also keeps them engaged. Break through the noise in the marketing world and leave with a blueprint that will transform your sales strategy.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
We will explore the transformative journey of American Bath Group as they transitioned from a traditional monolithic CMS to a dynamic, composable martech framework using Kontent.ai. Discover the strategic decisions, challenges, and key benefits realized through adopting a headless CMS approach. Learn how composable business models empower marketers with flexibility, speed, and integration capabilities, ultimately enhancing digital experiences and operational efficiency. This session is essential for marketers looking to understand the practical impacts and advantages of composable technology in today's digital landscape. Join us to gain valuable insights and actionable takeaways from a real-world implementation that redefines the boundaries of marketing technology.
This session will aim to comprehensively review the current state of artificial intelligence techniques for emotional recognition and their potential applications in optimizing digital advertising strategies. Key studies developing AI models for multimodal emotion recognition from videos, images, and neurophysiological signals were analyzed to build content for this session. The session delves deeper into the current challenges, opportunities to help realize the full benefits of emotion AI for personalized digital marketing.
Breaking Silos To Break Bank: Shattering The Divide Between Search And SocialNavah Hopkins
At Mozcon 2024 I shared this deck on bridging the divide between search and social. We began by acknowledging that search-first marketers are used to different rules of engagement than social marketers. We also looked at how both channels treat creative, audiences, bidding/budgeting, and AI. We finished by going through how they can win together including UTM audits, harvesting comments from both to inform creative, and allowing for non-login forums to be part of your marketing strategy.
I themed this deck using Baldur's Gate 3 characters: Gale as Search and Astarion as Social
Mastering Dynamic Web Designing A Comprehensive Guide.pdfIbrandizer
Dynamic Web Designing involves creating interactive and adaptable web pages that respond to user input and change dynamically, enhancing user experience with real-time data, animations, and personalized content tailored to individual preferences.
The Strategic Impact of Storytelling in the Age of AI
In the grand tapestry of marketing, where algorithms analyze data and artificial intelligence predicts trends, one essential thread remains constant — the timeless art of storytelling. As we stand on the precipice of a new era driven by AI, join me in unraveling the narrative alchemy that transforms brands from mere entities into captivating tales that resonate across the digital landscape. In this exploration, we will discover how, in the face of advancing technology, the human touch of a well-crafted story becomes not just a marketing tool but the very essence that breathes life into brands and forges lasting connections with our audience.
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...Demandbase
Delve into essential ABM ‘plays' that propel success while identifying and leaving behind tactics that no longer yield results. Led by ABM Experts, Jon Barcellos, Head of Solutions at Postal and Tom Keefe, Principal GTM Expert at Demandbase.
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptxBoston SEO Services
From Hope to Despair: The Top 10 Reasons Businesses Ditch SEO Tactics
Are you tired of seeing your business's online visibility plummet from hope to despair? When it comes to SEO tactics, many businesses find themselves grappling with challenges that lead them to abandon their strategies altogether. In a digital landscape that's constantly evolving, staying on top of SEO best practices is crucial to maintaining a competitive edge.
In this blog, we delve deep into the top 10 reasons why businesses ditch SEO tactics, uncovering the pain points that may resonate with you:
1. Algorithm Changes: The ever-changing algorithms can leave businesses feeling like they're chasing a moving target. Search engines like Google frequently update their algorithms to improve user experience and provide more relevant search results. However, these updates can significantly impact your website's visibility and ranking if you're not prepared.
2. Lack of Results: Investing time and resources without seeing tangible results can be disheartening. The absence of immediate results often leads businesses to lose faith in their SEO strategies. It's important to remember that SEO is a long-term game that requires patience and consistent effort.
3. Technical Challenges: From site speed issues to complex metadata implementation, technical hurdles can be daunting. Overcoming these challenges is crucial for SEO success, as technical issues can hinder your website's performance and user experience.
4. Keyword Competition: Fierce competition for top keywords can make it hard to rank effectively. Businesses often struggle to find the right balance between targeting high-traffic keywords and finding less competitive, niche keywords that can still drive significant traffic.
5. Lack of Understanding of SEO Basics: Many businesses dive into the complex world of SEO without fully grasping the fundamental principles. This lack of understanding can lead to several issues:
Keyword Awareness: Failing to recognize the importance of keyword research and targeting the right keywords in content.
On-Page Optimization: Ignorance regarding crucial on-page elements such as meta tags, headers, and content structure.
Technical SEO Best Practices: Overlooking essential aspects like site speed, mobile responsiveness, and crawlability.
Backlinks: Not understanding the value of high-quality backlinks from reputable sources.
Analytics: Failing to track and analyze data prevents businesses from optimizing their SEO efforts effectively.
6. Unrealistic Expectations and Timeframe: Entrepreneurs often fall prey to the allure of quick fixes and overnight success. Unrealistic expectations can overshadow the reality of the time and effort needed to see tangible results in the highly competitive digital landscape. SEO is a long-term strategy, and setting realistic goals is crucial for success.
#SEO #DigitalMarketing #BusinessGrowth #OnlineVisibility #SEOChallenges #BostonSEO
Unlock the secrets to enhancing your digital presence with our masterclass on mastering online visibility. Learn actionable strategies to boost your brand, optimize your social media, and leverage SEO. Transform your online footprint into a powerful tool for growth and engagement.
Key Takeaways:
1. Effective techniques to increase your brand's visibility across various online platforms.
2. Strategies for optimizing social media profiles and content to maximize reach and engagement.
3. Insights into leveraging SEO best practices to improve search engine rankings and drive organic traffic.
As 2023 proved, the next few years may be shaped by market volatility and artificial intelligence services such as OpenAI's ChatGPT and Perplexity.ai. Your brand will increasingly compete for attention with Google, Apple, OpenAI, and Amazon, and customers will expect a hyper-relevant and individualized experience from every business at any moment. New state-legislated data privacy laws and several FTC rules may challenge marketers to deliver contextually relevant customer experiences, much less reach unknown prospective buyers. Are you ready?Let's discuss the critical need for data governance and applied AI for your business rather than relying on public AI models. As AI permeates society and all industries, learn how to be future-ready, compliant, and confidentlyscaling growth.
Key Takeaways:
Primary Learning Objective
1: Grasp when artificial general intelligence (""AGI"") will arrive, and how your brand can navigate the consequences. Primary Learning Objective
2: Gain an accurate analysis of the continuously developing customer journey and business intelligence. Primary Learning Objective
3: Grow revenue at lower costs with more efficient marketing and business operations.
In this humorous and data-heavy session, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fast
Unlock the secrets to creating a standout trade show booth with our comprehensive guide from Blue Atlas Marketing! This presentation is packed with essential tips and innovative strategies to ensure your booth attracts attention, engages visitors, and drives business success. Whether you're a seasoned exhibitor or a first-timer, these expert insights will help you maximize your impact and make a memorable impression in a crowded exhibition hall. Learn how to:
Design an eye-catching and inviting booth
Incorporate interactive elements that engage visitors
Use effective branding and visuals to reinforce your message
Plan your booth layout for maximum traffic flow
Implement technology to enhance the visitor experience
Create memorable experiences that leave a lasting impression
Transform your trade show presence with these proven tactics and ensure your booth stands out from the competition. Download the PDF now and start planning your next successful exhibit!
7. ● It’s completely up to you to
choose which picture will be on
each puzzle level.
● The shorter it takes to solve the
puzzle the more points are
collected.
● If a player isn’t satisfied with a
result at a certain level there is a
replay option.
8. Benefits
● Promote your brand and your products
● Build brand awareness
● Users spend on average 13 minutes playing which is as they were looking at your
advertisement for 13 minutes
● Reach more users and grow your fan base
● Collect players information
● Engage your community and reward them for loyalty
● Track your results and get detailed analyses at the end
9. Steps
● To create your game you have to provide us with:
o Your logo
o Contest title
o Puzzle pictures
o Pictures of prizes
● It takes us approximately 3 days to create your SoPuzzle app.
● When the app is done we provide support for your app launching and during the time app
is active.
● At the end of contest you will receive contest statistics and collected user data such as
email addresses.
10. ● Try it yourself and play the demo version.
● Check the pricing model.
● For more information contact us.