Specializing in the use of branding and lifestyle to differentiate and enhance real estate projects around the world. My clients are mainly building gated leisure communities such as golf and marina residential communities and boutique residential buildings worldwide.

1. Morten Rank Levison
April 2011

2. Bang & Olufsen
• Epoch-making solutions since 1925
• Headquarter in Struer, Denmark
• Employees: 2,500
• Sales in 100 countries
• 1600 shops (incl. SIS) worldwide
• Strong, high profile quality brand
• Rated among the top 25 luxury brands world wide Svend Olufsen and Peter Bang

3. For people by people
At Bang & Olufsen, we strive to create products that combine
unrivalled performance with ingenuity and emotional appeal.
We believe people should not be forced to adapt to complicated
technology.
technology Technology should adapt to people
people.
All our products and solutions have one goal:
Creating ultimate pleasure and experiences.

4. Valuable competences
Picture - A faithful real-to-life experience
Sound - N t
S d Natural/ultimate sound – bi sound i small cabinets
l/ lti t d big d in ll bi t
Design - Unique and long-lasting solutions uniting aesthetics and function
Q
Quality - In a world of disposables, we build products that last
y p , p
User interaction - One remote control, ease of use
BeoLink - Control all audio and video equipment in any room
Possibilities - A diverse range of choices: design, colour and placement
Environment - Environmental policy based on a product’s lifecycle
Intelligent h
I t lli t home control – f audio & video, lighting, curtains,
t l for di id li hti t i
ventilation, safety and security

5. The Bang & Olufsen brand
Only one brand
bridges the two ‘worlds’
Lifestyle, luxury category:
Louis Vuitton, Cartier, Gucci …
IWC, Patek Philippe …
Home Electronics category
g y
Sony, Philips, Samsung, Panasonic, Apple
Commodity Home Electronics

6. The Bang & Olufsen brand
Recent consumer brand studies:
Luxury Institute Survey: US study that names Bang & Olufsen as
the number 1 luxury AV supplier. In the latest Consumer Audio
Luxury Brand Status Index survey from the New York City-based
Luxury Institute(2008)
CoolBrands: UK based CoolBrands Council voted Bang & Olufsen as
the 4th coolest brand in the world from 1,200 brands (2007)
World Luxury Index: French investment bank BNP Paribas and
ld d h b k b d
index provider Deutsche Börse launched the World Luxury Index -
which includes Bang & Olufsen (2007)
Brandchannel.com: 26th place in the European region “2006 Best
p p g
Brand” ranking from brandchannel.com better than strong
international brands like Real Madrid, Mercedes and Gucci (2006)

7. Moving on – following our customers
Our heritage is not something we leave behind. It’s something we evolve from. We’re talking about
the common thread linking all Bang & Olufsen products together – across different categories and through
80 years of history.
f hi t
A continued respect for our founding values and a constant desire to challenge convention is what makes
Bang & Olufsen different in a world where everything is starting to resemble everything else.
g y g g y g
Through the years, we have ‘followed’ our customers from room to room as they have equipped their
homes. More recently, we have extended our business by entering into new partnerships, so that today
our products are available to our customers in cars hotels and exclusive property
cars,
Developments.

8. Condominium by
Bang & Olufsen

9. Condominium with built-in values
• Our partners are vigilantly selected developers who share the
same philosophy of lifestyle and quality living as Bang &
Olufsen
Ol f
• In a partnership you will enjoy the advantages of a direct
sales channel, however still having the benefits from our
value chain
• As a strategic partner we guarantee first class audio and
visual entertainment solutions that add unique value and
differentiation to your development
• Each solution is tailor-made to match the specific wishes and
requirements of our partners
• All solutions are based on high-end Bang & Olufsen products
with the possibility to interface with third party systems
approved by Bang & Olufsen, including Intelligent Home
Control

10. Specialised division
• Dedicated Condominium Division represented in Europe, ME
& Africa, Asia Pacific and Americas
• Dedicated Hospitality Division represented in Europe, ME &
Africa, Asia Pacific and Americas
• Automotive Division – targeting the luxury car industry
No matter what the scale…
No matter what the scale, we can help you with everything from
scale everything,
inspiration and planning to implementing and integrating fully
customised solutions.
Our aim is to enter into the process as early as possible – ideally
in close cooperation with the project’s architects, interior
designers and other developers.

11. Condominium division - snapshots
• The Condominium Division is a direct corporate sales
channel – representing “the factory” in Denmark
• The division works closely with the local Bang &
Olufsen master dealers
• The division targets the property developers
worldwide
• Offering the Bang & Olufsen products at special
volume prices
• Dedicated business development manager – one-
point–of contact
• Dedicated logistics and order handling the division
• Local installation and After-Sales-Service
competencies

12. Our competence
your success

13. Why choose Bang & Olufsen as your project partner
• Strong, high profile quality brand
• Tailored solutions according t your requirements
T il d l ti di to i t
• Branding in sales material
• Unique positioning and differentiation of your
development
• Strong co-marketing and PR opportunities
• Full range of products to cater for all your needs
• Long product life due to supreme quality of products
– strong environmental focus
• Long design life from a solid design tradition
• Meets your luxury target group’s expectation
• Supports premium “one-of-a-kind” image
• Differentiation away from competitors
• Increased homebuyer loyalty/retention

14. The obvious choice
Choosing the right HIFI supplier can be dificult.
You would h
Y ld have t find a brand with th same values
to fi d b d ith the l
as your own.
You would have to find a brand well known for
q
quality, design and innovation by your home owners.
y, g yy
You would have to find products giving the home
owner a surprising, long-lasting experience.
You would have to give the home owner more than
expected.
The obvious choice is Bang & Olufsen

15. Brand incorporation a marketing benefit
Bringing Bang & Olufsen into your development provides you with
a unique branding and marketing possibilities.
Incorporate the Bang & Olufsen brand into your
- Website
- Advertisements
- Sales materials regarding the project
- Public relations communications
As a draw card/eye catch for events
Bang & Olufsen product solutions integrated into showrooms and
B Ol f d l i i di h d
launch events

16. Zaya, Nurai Island, Abu Dhabi, UAE
“Through our partnership with Bang & Olufsen, we are combining leadership in the home entertainment together
with a very unique focus on quality of experience, to offer customers a worldclass digital experience that completely
engages the senses and enhances and interacts in a very real sense with its surroundings. Introducing Bang &
Olufsen to the Nurai offering is a natural extension of our strategy of providing our discerning clientele with high
high-
end peerless sound and picture solutions coupled with understated and seamless aesthetics.”
Nadia Zaal
CEO of ZAYA, Nurai Island, Abu Dhabi

17. The obvious choice

18. LM Capalaba Pty Ltd., Rhodes Capalaba , Brisbane, Australia
“In our effort to create a modern and comfortable lifestyle at Rhodes we were looking for the very best suppliers of luxury in
all kind of interior design. In this light we chose the integrated Bang & Olufsen television solution with no hesitation. Beside the
high level of picture and sound Bang & Olufsen focus on the ease-of-use which really underline our vision of comfort. And
when it comes to design, Bang & Olufsen really adds value to the modern lifestyle ”
design lifestyle.
Geoff Davey
CEO, LM Capalaba Pty Ltd.,Brisbane, Australia

20. Bang & Olufsen products can be found at these projects
Australia
Sydney
185 Macquarie Stret | Developer: Tower Holdings
Brisbane
Rhodes Capalaba | Developer: LM Capalaba Pty Ltd
Ltd.
Papua New Guinea
Port Moresby
The International| Developer: LM International Port Moresby
Cape Verde
Sao Vicente
Fortim de Mindelo Residence | Developer: Cape Verde Development Ltd.
China
Shanghai
Baccarat Residences | Developer: Shanghai Apartment (Mauritius) Co. Ltd.
South Africa
Pearl
Pearl Valey Golf Estates | Developer: Jumeirah Golf Estate
United Arab Emirates
Abu Dhabi
Zaya , Nurai Island | Developer: Zaya
Dubai
Whispering Pines at Jumeirah Golf Estate | Developer: Jumeirah Golf Estate
Flame Tre Ridge at Jumeirah Golf Estate | Developer: Jumeirah Golf Estate
Fireside Mansions at Jumeirah Golf Estate | Developer: Jumeirah Golf Estate
Sanctuary Fals at Jumeirah Golf Estate | Developer: Shaikh Holdings
Siena Lakes at Jumeirah Golf Estate | Developer: Tulip Busines Developers
Olive Point at Jumeirah Golf Estate | Developer: Tulip Busines Developers
Pentomenium Tower | Developer: Trident International Holdings
Erantis at Jumeirah Vilage South | Developer: Crown One Holdings