This document discusses the elements of storytelling. It provides definitions of a story as a journey to discover the truth and that stories are defined by emotions and problems. It then outlines the typical elements of a story, including a hero, goal, problem or weakness, villain, solution, price or cost, and morality. Examples are given of classic stories like Kolobok that follow this structure. The document also analyzes the story of the iPhone using these elements, framing it as changing the world despite problems, with the villain being other cellphones and the solution being the iPod, phone, and internet combination. It closes by noting common story phases and encouraging the reader to let stories be with them.