This document provides an analysis of the 2007 DreamWorks Animation film Shrek the Third. It discusses the film's genre, target audience, main characters including Shrek, Donkey and Fiona. It also analyzes the film's music, promotion through toys and video games, narrative structure and themes. Additionally, it discusses DreamWorks' acquisition by Paramount in 2005, allowing Paramount to distribute DreamWorks' animated films going forward.

2. Official Trailer http://www.youtube.com/watch?v=BkkJ_ear-Ng

3. GenreAdventure, comedy, family, fantasy, animation, sequel.Genre conventionsComedy.Good vs. Evil.Happy endings.animism

4. Target AudienceKids (Primary target audience)Families (Secondary Audience)

5. Media Representation – Shrek (Mike Meyers)He is not a stereotypical hero – appearance

6. treated differently (except by donkey)

7. Looks like big monsterDonkey (Eddie Murphy)TalksShrek’s annoying and loyal friend.Represented as a stereotypical best friend, who always supports Shrek.He brings the comedy and laughter to the film.

8. Fiona (Cameron Diaz)Powerful female character.

9. She not typical princess

10. When Shrek gets captured by Charming- she attempts to rescue him.

11. Her strength – shows females equal to menMusic and SoundParallel music used in certain scenes – creates a more dramatic effect.Has its own soundtrack.http://blogcritics.org/music/article/music-review-various-artists-shrek-the/Blog critics have an article on Shrek the thirds soundtrack and how it was the most selling compared to the other Shrek films

12. Promoting : ToysShrek 2 merchandise are estimated to total almost $800 million just in the UK.

13. Promoting: Video GamesShrek The Third is a video game based on the 2007 DreamWorks Animation film of the same name. The game was released on May 14, 2007 for the Xbox 360, PlayStation 2, Wii, PC, Nintendo DS, and Game Boy Advance. A PSP version was released in Junesales of $1.48 billion

14. Narrative Structure dual narrative.

15. 1 narrative – Shrek & Donkey adventure.