This document discusses the capacity challenges faced by tech companies due to rising and unpredictable demand for data storage and processing. It identifies four key trends driving this challenge: 1) Demand is huge and growing rapidly, 2) Demand is unpredictable, 3) Demand is emerging in new markets, and 4) Demand is variable. It then provides examples and statistics to illustrate each trend before discussing potential solutions for delivering capacity flexibly and at scale around the world.

1. Solving the
Capacity Challenge
How to get capacity you need,
when you need it, where you need it.

2. 2
This is a question many tech giants are
asking. And these are the four trends
we’ve found driving this challenge:
> Demand is huge and rising fast.
> Demand is unpredictable.
> Demand is emerging in new markets.
> Demand is variable.

3. 3
Trend 1: Demand is huge and rising fast
2.5 quintillion bytes of data are
created every day. 1
How much the digital universe
grows each year. 1
Years to watch the amount of
video across global IP networks
each month in 2021. 2
Increase in VR and AR traffic
between 2016 – 2021. 2
Total number of IoT devices in
2021, up from 6.6 billion in 2016. 3
Number of servers needed to
support 2020 IoT and technology
demands. 4
~400,000 sq. ft., 50 MW data centers
to support 400M servers. 4

4. Fast-growing demand makes planning for compute, storage and network
capacity difficult even for the best capacity planners.
“When you build data centers for your own
products, you’re able to stay ahead of the
demand. You have historic data you an
work with to make projections. But we’re
no longer just building for our own
products. With the public cloud, you’re
building for everyone else’s products.” 5
Joe Cava, VP of Data Centers, Google
4
Trend 2: Demand is unpredictable
Pokémon GO’s launch traffic was 50 times greater
than the company’s projections. 6

5. Rapid growth in emerging markets
> Growing fastest in EMEA.
> Video is a significant driver in traffic.
> IoT pushes for capacity at the edge.
> By 2019, nearly half of IoT data will be
processed at the edge of the cloud. 10
5
Trend 3: Demand in new markets
71%
Content Delivery Networks will be carrying
71% of Internet traffic by 2021 – up from
52% in 2016. 9

6. Compute loads are becoming
more dynamic as demand varies
from month-to-month, day-to-
day, hour-to-hour and project-by-
project.
Examples:
> Ecommerce spikes during the holidays.
> Demand “follows the sun”.
> Ramp ups and downs with DevOps
testing new ideas, products and
services.
6
Trend 4: Demand is variable

7. The Challenges

8. Focusing on the near-term to deliver quickly and long-term to meet the
demands of the future.
Long Term Strategic Challenges
> Future-proofing current data center deployments against changing
IT requirements as they arise during the term of a lease.
> Supporting standard and high power densities without stranding
capacity or space, or having to reconfigure the data center
footprint.
> Deploying capacity at any scale – 500kW to 50MW – around the
world without reliability issues or power, water and human capital
constraints.
8
Challenges
Near Term Tactical Challenges
> Mitigating the risk of not being able to support the
business – delivering capacity as quick as
possible to ensure the business can meet
customers’ needs.

9. The Solution

10. Deliver quickly and mitigate your risk with Aligned Energy’s hyper-scalable,
factory-built infrastructure and customer-centric culture.
Customer Centricity
> Partner that’s easy to do business with from your initial
discussions through day-to-day operations.
> Team with decades of operational excellence designing, building,
delivering and operating data centers.
> Team that has delivered thoughts of megawatts of capacity across
the U.S. and the globe.
> Commitment to speed and flexibility.
> Access to capital through $22 billion fund, ensuring we can deliver
net new capacity quickly.
10
Solving the Tactical: Deliver Quickly, Mitigate Risk
Multi-megawatts in less than 12 weeks
> Hyper-scalable components for just-in-time
delivery.
> Install and test components in the lab.
> Factory witness test electrical at various levels.
> Level 5 Cx done in the field.
> Prevents over-building.
> Utilizes predictive analytics for thresholds to alert
upcoming capacity needs.
> Provision capacity on-demand.

11. Future-proof your data center against changes in technology and business
objectives with Aligned Energy’s ability to support high, mixed, and variable
densities for vertical and horizontal scalability:
Mixed & Variable Density
> 1-50kW per rack in the same row.
> 1kW next to 50kW.
> Close-coupled cooling technology removes heat at the source.
> Efficient and stable under dramatically varying loads and delta Ts.
> Supports workloads that follow the sun and fluctuating demands.
Vertical & horizontal scalability
> Add capacity vertically or horizontally with our factory-built,
incrementally scalable infrastructure.
> Increase capacity as needed, when you need it, without operational
disruption.
11
Solving the Strategic: Future-proofing
High Density
> 1-50kW per rack.
> Infrastructure uses significantly less space.
> Support variety of rack configurations.
> Additional power/cooling easily installed at the
rack level without reconfiguration.
> No need to reconfigure layouts or add additional
in-row cooling systems.
> Greater flexibility to delivery capacity today with
densities for tomorrow.

12. Insight sets a high bar for
technology and our new data
center was no exception. We
needed a partner to build a
data center that would meet
our current and future needs
as we optimize our
operation.”
Mike Guggemos / CIO, Insight

13. Deploy capacity at scale around the globe without power reliability issues, and
water, power and human capital constraints.
Overcome water & power constraints
> Award-winning cooling technology enables free cooling in most
climates, reducing data center water usage by up to 85% and
energy use by up to 80%.
Overcome human capital constraints
> Factory-built infrastructure and testing for less reliance on local
talent.
> Data Center Services Optimization portal facilitates global asset
and supply chain management.
13
Solving the Strategic: Deploying at scale around the world
Overcome power reliability issues
> Aligned Energy data centers can actually be
capacitive, helping resolve and protect the data
center against frequency variability on the grid.

14. The Bottom Line

15. 15

16. Take a look at some of our other resources:
> Whitepaper: Solving the Capacity Challenge
> Tip Sheet: 15 Questions to Ask Your Service Providers
> Overview: Aligned Energy’s Colocation & Build-to-Scale Solutions
16
Learn More
References:
1. “The Digital Universe of Opportunities: Rich Data and the Increasing Value of the Internet of Things,” EMC. http://bit.ly/2jMfjOq
2. “The Zettabyte Era: Trends and Analysis,” Cisco. https://goo.gl/7uV8CP
3. “Business Intelligence: The Internet of Things 2017 Report,” Business Insider. https://goo.gl/jqJbhe
4. Mark Thiele, “400 Million new servers needed by 2020 - Think Different or Lose.” https://goo.gl/VHGbQG
5. “Keeping Pace With the Cloud: Lessons From Google and Microsoft,” Data Center Frontier. https://goo.gl/hvaiBE
6. “Bringing Pokémon GO to life on Google Cloud,” Google Cloud Platform blog. https://goo.gl/1uzg5R
7. Data Center Frontier.
8. “The Zettabyte Era: Trends and Analysis,” Cisco. https://goo.gl/7uV8CP
9. Cisco.
10. “IDC’s 2017 Predictions,” Forbes. https://goo.gl/X47E7i

17. Contact Us
alignedenergy.com/contact
800.232.2816
alignedenergy.com