This document discusses the concept of "SOLOMO", which stands for "Social Local Mobile". SOLOMO is a business strategy that takes advantage of people's use of mobile devices and social media. It utilizes various social media platforms to constantly reach customers. SOLOMO also uses location data from mobile devices to find users' locations and target prospects near a store in real-time. The document argues that SOLOMO has proven how effective e-commerce can be through its convenience and adaptability. It believes SOLOMO will remain an effective concept as long as it adapts to future technological changes.

1. THIS IS A
RELATIVELY NEW
BUSINESS
STRATEGY THAT
TAKES
ADVANTAGE OF
THE PEOPLE’S
USE OF MOBILE
DEVICES TO GAIN
ACCESS TO THE
SOCIAL MEDIA
SITES IN
WHEREVER
LAGROSA.11045582.ECOMMER.
LOCATION THEY
ARE.

2. THIS FACTOR UTILIZES VARIOUS
SOCIAL MEDIA SUCH AS
FACEBOOK, TWITTER, INSTAGRAM,
ETC. AS COMMUNICATION TOOLS
USED TO CONSTANTLY REACH OUT
TO THE CUSTOMERS.

3. THIS FACTOR USES
INFORMATION ON
GEOGRAPHIC LOCATION
WHERE IN THROUGH THE
GPS TECHNOLOGY,
BUSINESSES FIND THE
USERS’ CURRENT LOCATION
AND USE THIS INFORMATION
TO THEIR ADVANTAGE LIKE
ATTRACTING PROSPECTS
WHO ARE JUST IN A CLOSE
PROXIMITY TO A CERTAIN
STORE.

4. THIS FACTOR GRABS
THE OPPORTUNITY TO
COMMUNICATE WITH
THE CONSUMERS IN A
REAL TIME BASIS
THROUGH THE USE OF
PERSONILE MOBILE
GADGETS AND
TABLETS.

5. IMPLICATIONS OF “SOLOMO”
TO ECOMMERCE

6. “SOLOMO” proved how effective
ECOMMERCE is as an industry. It
also justified how convenient and
adaptive ECOMMERCE TRULY IS.

7. “SOLOMO” IN 2 YEARS

8. AS TECHNOLOGY IMPROVES
THROUGH TIME, MOBILE GADGETS
WILL ALSO CONTINUE TO EVOLVE.
HOWEVER, I STRONGLY BELIEVE
THAT THE “SOLOMO” CONCEPT
WILL STILL BE EFFECTIVE AS LONG
AS IT ADAPTS TO THE
TECHNOLOGICAL CHANGES IN THE
FUTURE.
FIN.
DISCLAIMER: Photos from Google. Credits to the owners.