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Jeff Douglas, CTO
11 September 2013
History of Pole Star
2
1998
1999
2000
2001
2002
2003
2004
2005
2006
2007
2008
2009
2010
2011
2012
2013
Hong Kong
Office opened
Purplefinder
Web based fleet
monitoring system
introduced
DSAS &
Alert Advanced
Ship Security Alert
System (SSAS)
hardware and services
are introduced to meet
new IMO requirement
Pole Star Founded
As UK based provider of satellite based
tracking services Boston
Office opened
SmartTRAC
Fisheries Vessel
Monitoring System
introduced
Pole Star &
Absolute Merge
Combining product lines
and office locations
Panama
Office opened
International
Track 100
Ranked in Sunday
Times Top 100
fastest growing
companies
Sydney
Office opened
LRIT
Data Centre
IMO introduces a new
global ship tracking
system. Pole Star now
holds contracts to supply
service to 4 of the top 5
flag registries
Purplefinder Pro
Our next generation fleet
monitoring platform is being
progressively introduced
across all product lines
Marine Asset
Tracker
Hardware options and
tracking solution
introduced for the
offshore oil & gas,
tug, barge and
workboat market
Absolute Software
Founded
Markets
3
Pole Star “Cloud” Services Customer Access
• Presents the public “face” of the company - as seen through the
products and services used daily by our customers
• Solutions for Commercial Shipping, LRIT and Fisheries Monitoring
• 24 x 7 x 365 availability (with monitoring across all services)
• Redundant links to all Communication Service Providers (CSP’s)
• California
• Virginia
• Panama
• London
• Singapore
• Tokyo
• Sydney
Redundant Server Locations:
Website
Secure worldwide
access using
any web
browser
On-Site
Custom designed,
fully fault tolerant
on-site installations
Secure API’s
• Military/Government
• Logistics/Dispatch
• Scheduling
• Financial/Billing
• ERP systems
Pole Star Overview of Services
4
Service Providers
Commercial Customers
5
Pole Star serves over
1,250 commercial
customers representing a
wide range of companies
from sectors such as:
•  Oil & gas
•  Logistics & freight
•  Container lines
•  Cruise lines
6
Interval 6 hr	
   1-2 hrs 15-60 min <5 min
Ideal for Operational Awareness
Enhanced
Operational Awareness
Ship Security and
Operational Awareness
Ship Security,
Operational Awareness
and Voyage Optimisation
Hardware Sat-C
Sat-C
plus AIS
DSAS-MK2
with HDtrack™
DSAS-MK2 plus
Fleet Broadband/VSAT
Service Fleet Management Fleet Management Alert Advanced
Fleet Management
with Alert Advanced
Benefits
• Uses existing Hardware
• Global coverage
• Customisable Geo-Zones
• On-demand position
updates
• Uses existing Hardware
• Global coverage
• Customisable Geo-Zones
• On-demand position
updates
• Hybrid SAT+AIS Track
• Secure, encrypted data
• Global coverage
• Customisable Geo-Zones
• On-demand position
updates
• Back-up battery
• Anti-tamper alerts
• Secure, encrypted data
• Global coverage
• Customisable Geo-Zones
• On-demand position
updates
• Back-up battery
• Anti-tamper alerts
• Hybrid SAT+VSAT Track
New Positioning Options
New Levels of Capability via Satellite
7
400 assets for USA Government Agency
One minute position reporting
Unique HDTrack Feature – 1/3rd the cost
of other reporting methods
Powered and Battery Backup Hardware
Configurations
Sensor and Telemetry Options
Temperature
Forms
SCADA
8
Providing More Detail in High-risk Areas
9
How long did the crew change take?
10
What’s missing from this picture?Speed(knots)
11
Lots of informationSpeed(knots)
12
Managing Events and Alerts
13
Rich Data Enables Better Management
14
Realtime Voyage Planning Concepts
Access Key Features on-the-go
15
16
Connecting Ship, Shore and Information
Shore
Based
Staff
Ship
Based
Staff
Information
Providers
Bringing it all together – LRIT, AIS and VMSIllustratedconcept
17

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SOLAS - High Value (Telemetry)

  • 1. Jeff Douglas, CTO 11 September 2013
  • 2. History of Pole Star 2 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 Hong Kong Office opened Purplefinder Web based fleet monitoring system introduced DSAS & Alert Advanced Ship Security Alert System (SSAS) hardware and services are introduced to meet new IMO requirement Pole Star Founded As UK based provider of satellite based tracking services Boston Office opened SmartTRAC Fisheries Vessel Monitoring System introduced Pole Star & Absolute Merge Combining product lines and office locations Panama Office opened International Track 100 Ranked in Sunday Times Top 100 fastest growing companies Sydney Office opened LRIT Data Centre IMO introduces a new global ship tracking system. Pole Star now holds contracts to supply service to 4 of the top 5 flag registries Purplefinder Pro Our next generation fleet monitoring platform is being progressively introduced across all product lines Marine Asset Tracker Hardware options and tracking solution introduced for the offshore oil & gas, tug, barge and workboat market Absolute Software Founded
  • 4. Pole Star “Cloud” Services Customer Access • Presents the public “face” of the company - as seen through the products and services used daily by our customers • Solutions for Commercial Shipping, LRIT and Fisheries Monitoring • 24 x 7 x 365 availability (with monitoring across all services) • Redundant links to all Communication Service Providers (CSP’s) • California • Virginia • Panama • London • Singapore • Tokyo • Sydney Redundant Server Locations: Website Secure worldwide access using any web browser On-Site Custom designed, fully fault tolerant on-site installations Secure API’s • Military/Government • Logistics/Dispatch • Scheduling • Financial/Billing • ERP systems Pole Star Overview of Services 4 Service Providers
  • 5. Commercial Customers 5 Pole Star serves over 1,250 commercial customers representing a wide range of companies from sectors such as: •  Oil & gas •  Logistics & freight •  Container lines •  Cruise lines
  • 6. 6 Interval 6 hr   1-2 hrs 15-60 min <5 min Ideal for Operational Awareness Enhanced Operational Awareness Ship Security and Operational Awareness Ship Security, Operational Awareness and Voyage Optimisation Hardware Sat-C Sat-C plus AIS DSAS-MK2 with HDtrack™ DSAS-MK2 plus Fleet Broadband/VSAT Service Fleet Management Fleet Management Alert Advanced Fleet Management with Alert Advanced Benefits • Uses existing Hardware • Global coverage • Customisable Geo-Zones • On-demand position updates • Uses existing Hardware • Global coverage • Customisable Geo-Zones • On-demand position updates • Hybrid SAT+AIS Track • Secure, encrypted data • Global coverage • Customisable Geo-Zones • On-demand position updates • Back-up battery • Anti-tamper alerts • Secure, encrypted data • Global coverage • Customisable Geo-Zones • On-demand position updates • Back-up battery • Anti-tamper alerts • Hybrid SAT+VSAT Track New Positioning Options
  • 7. New Levels of Capability via Satellite 7 400 assets for USA Government Agency One minute position reporting Unique HDTrack Feature – 1/3rd the cost of other reporting methods Powered and Battery Backup Hardware Configurations Sensor and Telemetry Options Temperature Forms SCADA
  • 8. 8 Providing More Detail in High-risk Areas
  • 9. 9 How long did the crew change take?
  • 10. 10 What’s missing from this picture?Speed(knots)
  • 13. 13 Rich Data Enables Better Management
  • 15. Access Key Features on-the-go 15
  • 16. 16 Connecting Ship, Shore and Information Shore Based Staff Ship Based Staff Information Providers
  • 17. Bringing it all together – LRIT, AIS and VMSIllustratedconcept 17