This document provides a business plan summary for a proposed solar energy company in Pakistan. It outlines the growing demand for solar power in Pakistan due to issues with traditional energy sources. It then discusses the company's product offerings, including solar panels, batteries, lights, fans, and air coolers. For marketing, the plan allocates a 2.5 million rupee budget to advertise through social media, television, print media, billboards, and sponsoring radio segments. It also includes organizational charts and discusses addressing the target market in Pakistan. The overall goal is to establish a sustainable solar energy business to help meet Pakistan's renewable energy needs.

2. SOLAR
Energy

3. Sir Idrees Awan

4. Group Members:

5. Solar Energy
Working of Solar
IS best of Pakistan
Target Market
Marketing Plain
Financial Plan

6. 0
5,000
10,000
15,000
20,000
25,000
1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008
Demand
Supply
Total Installed
Pakistan Power Graph:

7. Why we select the solar Energy?

8. The surface receives about 47% of the total solar
energy that reaches the Earth. Only this amount is
usable.

10. Sun solar” Enterprise

12. China
Japan

13. Next 5 years is no tax on the solar
industry.
Just pay frit charges Bin Qasam Pot to
Lahore.

14. Save energy Save Pakistan

16. These big market participants have not offered lease solar products to the
customers. Just a few small companies offer such solar products to the
customer.

19. Product and Service

20. 1)Batteries
2)Solar lights
3) Charge controllers
4) Solar fan
5) Solar Panel
6) Air Cooler

21. Guarantee
After sale services
Installment of payment

22. Market Research
Primary Research

24. People prefer solar energy than other sources
Its environmental friendly
It’s very cheaper than other resources
Its renewal energy it can never be diminishes

25. •56% of Pakistani are the illiterate therefore very difficult
to communication about the solar energy
High capital requires

26. Major Segments
Motivations and unmet needs

27. Companies Address
 Nizam Energy info@nizamsolarenergy.com
 Silicon Energy sajid@myson.com.pk
 Solar System Pakistan 298 St 14 Sec F-10/2 Islamabad Federal 44000
Ss Energy Co.(Pvt.) Limited
Evolution solar Pakistan info@evolutionpakistan.com
Competitors Analysis

28. Marketing objective
Positioning Strategy
Features:
Core benefit:

29.  Social media
Television
Newspapers
Radio

30. Marketing budget
2.5 million

31. We can play adds on fm 96 those monthly
expense for 10 second add plays 12 times a
day is Rs.50000 and annually Rs500000

32. Playing ads on local channels its less expense its rates are same as radio so
we spend annually Rs.1000000 pay to it.
Dunia News advertisement at 8pm to 11pm. 5 time opportunity to see

33. The print ads will be published in newspapers like be designed, i.e. half
page and quarter page. for this Rs.100000 is allocated.
Daily news paper front page per month charges 500000 6 month
Jang news advertisement on last page charger 500000 6month

34. Star Light will spend 0.5 million rupees on bill boards in
different cities in Punjab. And fulfill the legal requirement
of theTMA and pay the payment to theTMA authorities

35. warehouse
Import
solar final
products
franchisesfranchises

36. Sale
Net Installment

37. CEO
operation Managar
import
expert
Lawyer
Finacial Managar
Asst Managar
Marketing
Managar
HRM managar