Soji Bewaji is a creative director and art director with over 21 years of experience in visual communication design, including 5 years in web design and 16 years in print design and advertising. He is seeking a senior art director position where he can lead creative teams and oversee design projects from concept to completion while ensuring quality and adherence to branding. He has extensive experience managing teams and projects at various agencies and companies, including Canadian Tire.

1. r e s u m é
SojiBewaji
. creative• art direction• project management
print design Some Website samples
http://www.fisher-associates.com
web design http://www.odonnellhomes.com
http://www.fibernide.com
multimedia
http://www.soji.ca/concepts/designer/
photography http://www.soji.ca/concepts/nitro/html/home.html
branding & identity
packaging
exhibition display design
416·985·6576
soji.bewaji@mac.com

2. 408-1401 Dupont Street
Toronto • Ontario
SojiBewaji
. creative • art direction • project management
soji.ca/inspired
Canada • M6H 2B1 21st February 2010
Dear Paul Perkins:
Tel: (416) 985-6576
Re: Senior Art Director
soji.bewaji@mac.com Please accept my application for the position of Senior Art Director.
I am a qualified Art/Creative Director with over 21-years of visual communication design experience—
5-years in the Interactive industry, and another 16-years within corporate marketing and advertising
agency field. My previous projects have been for such corporations as The Alberta Treasury Branches,
Nestle Canada, Alberta Lung Association, Hobart Still U.K., Pizza Hut Canada, Canadian Tire Corporation
and the Toronto Star.
In my previous role as Creative Director/Project Manager with Worldsites Network, I executed
interactive & print creative projects. This included establishing the 'look & feel' of both front &
back-ends of websites, as well as the design and execution of marketing and corporate websites,
interactive and print design solutions for e-commerce clients. In this capacity, I hired and managed a
team of 8 graphic designers and periodically supervised another team of 16 web developers and database
programmers, while keeping an active list of freelance designers, web developers and copywriters.
Other responsibilities included providing creative direction to global creative teams, determining infra-
structure requirements, and providing design and hiring guidelines. I was involved with weekly meetings
reviewing web reports/analysis, and discussing appropriate search engine strategies. I provided and
reviewed weekly status reports on ongoing projects. Provided print & advertising support for new
product development, acquisitions, and role out.
My current position as Associate Manager, Art Direction is within In-House Creative at Canadian
web design Tire. My responsibilities involve providing support to the Creative Director, as well as leading and
creating effective and integrated creative design solutions that adhere to divisional and
print design corporate branding strategies. Over several years, I managed the concept, design and layout stages of
the 400-page annual Canadian Tire retail catalogue. I was also part of a team that managed integration
of approved creative across various initiatives, including specialty and seasonal flyer campaigns,
identity departmental retail catalogues, the corporate website, photography, store signage, and POP (point of
purchase).
photography My strengths lie in the ability to set up, manage and run effective multimedia design teams. I work
well independently and as a team player with a hands-on approach and I am able to execute and
manage multiple projects within the triple constraints of scope, schedule and budget.
branding
I have a strong visual communication design background and an eye for detail. I am aware of Internet
and print design limitations, and ensure the proper use of corporate logos and images are consistent with
packaging pre-established branding strategies.
With years of initiating projects from concept to completion, I believe that my creative experience is
exhibition display design uniquely suited to a dynamic, forward-thinking creative team that is unwilling to compromise quality in
design and attention to detail.
I can be reached at (416) 985-6576 to present my extensive portfolio.
Sincerely
'Soji Bewaji
www.soji.ca/inspired - online portfolio

3. 408-1401 Dupont Street
Toronto • Ontario
SojiBewaji
. creative • art direction • project management
soji.ca/inspired
Canada • M6H 2B1
Tel: (416) 985-6576 Objective
To work within a challenging and fast paced Interactive/IT, Marketing & Creative Design environment,
soji.bewaji@mac.com leading, inspiring and motivating the creative team to produce its best work yet. Accurately
present completed web/print projects to clients and executive management.
General Summary
• Over 21-years commercial multimedia design experience — 16 years corporate and agency design
experience, 5 years interactive/IT creative direction
• Capable project manager with a hands-on approach (where needed), with a solid track record
• Extensive retail experience; 8 years at Canada’s #1 retailer — http://www.canadiantire.ca
• Skilled concept designer (print and web) from creative brief to print/online
• Integrated design approach: from print to user Interface design and multimedia
• Successful team lead, independent, self-motivated team player with very strong computer skills
• User Interface design (UI) specialist
• Strong understanding of web design, including usability, compatibility, advantages and limitations
• Creative while working within project constraints
• Multiple-project initiation, planning and execution
• Attention to detail, highly organized and deadline driven
• Excellent communication skills
• Proven track record of delivering effective creative design results
web design • Ability to manage client expectations and suppliers
• Quick creative thinker, thriving in a fast paced, ever changing environment
• Advertising and Web experience span over 4 continents, with clients from Asia, Europe, North
print design America and Africa. The aforementioned include clients from Canada, USA, England,
Scotland, France, Germany, Sweden, South Africa, Nigeria, Ghana, Singapore and Australia
identity
Interactive and Print creative design experience
• Sept ‘01 – Present: Canadian Tire Creative Services. Toronto.
photography Associate Manager, Art Direction
Creative Direction & Design
branding • Creative and project management of the 400-page annual Canadian Tire catalogues for
print and online use
• Creative and project management of mini-catalogues, specialty flyers, advertisements,
packaging
brochures and other marketing collateral that meet both marketing and strategic objectives
• Continued creative integration across multiple media by providing creative direction to Print,
exhibition display design POP and e-commerce retail website
• Provided photography direction for products within multiple categories - apparel, kitchen
• appliances, automotive, garden/patio furniture, sports/recreation, and others as needed
• Provided print instructions and pre-press proof approvals
• Partnering with creative team to develop concepts for advertising and positions for new
products. Generating product names, imagery and headlines to support overall marketing
strategies
• Creative and project management of all print projects (retail, advertisements, catalogues)
through all phases (layout, art, copy, production, photography, pre-press and printing)

4. 408-1401 Dupont Street
Toronto • Ontario
SojiBewaji
. creative • art direction • project management
soji.ca/inspired
Canada • M6H 2B1
Managerial
• Disseminate new corporate creative strategies to direct reports to impact all new creative
Tel: (416) 985-6576
• Responsible for mentoring and leading assigned creative staff, and available to critique work
to maintain consistent creative quality
soji.bewaji@mac.com • Managed three Graphic Designers, keeping the team intact and motivated to produce high
quality work.
• Leadership style fosters an excellent work environment that encourages hard work, trust,
learning, sharing and support
• Maintained an active list of vendor resources — copywriters, designers, & photographers
• Part of a team that created and coordinated creative standards (in-house, and off site teams),
for product advertising in flyer and catalogues, ensuring the most effective presentation of
product and image through the print, checking all layouts for adherence to format and creative
guidelines
Project Management
• Initiated, planned, executed and closed multiple projects at any given time within constraints
of scope, budget, schedule and quality
• Managed resources and workflow using MS-Excel
• Updated weekly status reports, flagging and solving potential issues
• Obtained and interpreted impact of research and focus group results, applying results
to ongoing creative projects
• Identified and created a universal digital filling structure encouraging uniformity across
all computers on network for ease of file accessibility with the aim of speeding up project
changes and deliverables
web design
print design • Sept '96 – Sept ‘01: Worldsites Network. Toronto.
Creative Director, Global Interactive & Print Development
identity Creative Direction & Design
• Provided guidelines and creative direction to production houses ensuring that all print and
web creative is consistent with corporate branding strategies
photography
• Conceptualized, developed, implemented and maintained all marketing material, corp. ID,
collateral and other print material for Worldsites global: Brochures, Corporate Folders, Product
branding Sheets, Manuals, Catalogs, Logos, Letterheads, Business Cards, Envelopes, Advertising
(local, national and global)
• Developed exhibition display design creative: Working with design, display and marketing
packaging teams to develop appropriate exhibition display material
• Directed all phases of creative work for major accounts from concept through to production,
exhibition display design while adhering to brand standards for each client
• Direct marketing, retail, and business-to-business advertising design. (Advertorials, POP's,
Print advertisements, Internet banner advertisements and Websites)
• Established the overall creative direction of the 'look & feel' of dot COM firms, creating and
incorporating brand positions into websites
• Provided direction to creative copywriters in the development and editing of site content
• Ensuring the navigation and organization of an interactive piece is user-friendly by responding
to user test research result

5. 408-1401 Dupont Street
Toronto • Ontario
SojiBewaji
. creative • art direction • project management
soji.ca/inspired
Canada • M6H 2B1
Managerial
• Successfully built and managed team of 8 graphic designers and supervised another
Tel: (416) 985-6576
team of 16 web developers over a period of 5 years
• Overseeing the pre-planning of websites by producing wire-frames, incorporating the
soji.bewaji@mac.com branding standards and business needs of clients, seeking approvals and then executing
projects.
• Establishing, documenting and training personnel on design standards and processes
(rules and guidelines) for the execution of web & print design projects, and the effective
use of branding and integration in the "look and feel" of Websites
• Troubleshooting and providing print, web and multimedia design support for local and global
corporate design teams
• Weekly web reports/analysis review, and discuss appropriate search engine responses
Project Management
• Establishing studio work area requirements and executing & monitoring construction
• Helped set up multiple global creative design teams, and provided web and print design
guidelines by spearheading the structure of the entire creative work-stream and ensuring that
the quality and business objectives are being met in the creation of print material, ecommerce
and other web solutions
• Established and documented human resource, hardware and software needs for local &
global creative teams. Budgeting, procuring and overseeing installation of hardware and
software for computers & local networks
• Involved with the creation of 2 general project lifecycles, scalable and usable for all projects,
establishing phases and guidelines as well as the assignment of each phase to departments
web design
within a functional organization.
• Working closely with clients, operations, technical and creative teams, as part of a team that
print design defined business and functional design requirements for Worldsites global franchisees.
• Established project scopes, timelines, budgets & assignments, while identifying and
communicating all aspects of creative to an integrated team of senior executives
identity • Identified client business requirements and deployed team members to successfully
• implement and deliver these solutions
photography • CD-ROM, web and e-commerce project initiation, plan, execution, monitor and close
• Kept an accurate matrix of time and expenditure per project
• Managed and executed multiple initiatives at any given time within restricted timelines
branding • Developed an online feedback processes to aid client feedback of creative, copy and
completed projects from across the globe, successfully managing client expectations
packaging
Other creative work experience
• May '95 – Mar '96 European Cheesecake Factory. Edmonton.
exhibition display design Art Director, Creative Marketing Services
• Jan'92 - May'95 Derek Coke-Kerr & Associates Advertisng Inc. Edmonton.
Senior Designer
• Oct'88 - Jan’92 Taylor and Wishart Advertising Agency, London, England.
Graphic Designer
Primary software usage
CS4: InDesign, PhotoShop, Illustrator, Dreamweaver, ImageReady. QuarkXpress 6, MS Office

6. 408-1401 Dupont Street
Toronto • Ontario
SojiBewaji
. creative • art direction • project management
soji.ca/inspired
Canada • M6H 2B1
Educational Qualifications
Tel: (416) 985-6576
• 2009 Project Management Certificate
Ryerson University, Toronto. (Graduate fall 2010)
soji.bewaji@mac.com • 2006 BSM Bachelors in Sacred Music (Music & Theology)
Canada Christian College, Toronto.
• 1997 HTML Levels 1, 2 and 3.
Edmonton Schools Board. Edmonton, Alberta.
• 1988 Course in Computer Graphics and Television Production
South Thames College, Wandsworth, London, England.
• 1987 National Diploma in Design and General Arts. (3-year program)
College of Arts and design, Yaba College of Technology, Lagos.
• 1983 General Certificate of Education
Government College, Ojo, Lagos. (Art, English, Biology, Chemistry, Economics, Maths.)
web design
print design
identity
photography
branding
packaging
exhibition display design