This is a PR campaign I created with my team, SANDStrategy. It is for the new Master\'s of Strategic Communication program at Purdue University.

1. “ Your Time is Now” Purdue Masters Degree in Strategic Communication

4. Research

5. Primary & Secondary

6. Plans, Goals, and Objectives

7. Theories

8. Timetable

9. Phases

10. Tactics

11. Conclusion

12. Looking towards the futurePurdue Master s Degree in Strategic Communication

14. Students who live in the Indianapolis area

15. Students who currently attend college in Indianapolis Purdue Master s Degree in Strategic Communication

16. Secondary Research Main competitors: Ball State George Washington West Virginia Gonzaga University of Missouri Drexel University Bellevue University Purdue Master ‘s Degree in Strategic Communication

17. Primary Research Survey 10 Questions 76 respondents (juniors & seniors) 74% Public Relations Majors Face –to- Face 10 individuals Purdue Master ‘s Degree in Strategic Communication

18. Have you considered Graduate school? Purdue Master ‘s Degree in Strategic Communication

19. Have you considered Graduate school? Seniors Only Purdue Master ‘s Degree in Strategic Communication

21. How willing would you be to obtain this degree if the classroom setting was located in Indianapolis? Purdue Master ‘s Degree in Strategic Communication

22. Face-to-Face Interviews Majority of interviewees were seniors and showed a general interest in graduate school Were not interested in a program in Indianapolis Wanted to expand their background Purdue Master ‘s Degree in Strategic Communication

23. Plans, Goals,& Objectives Plan: To use our tactics to reach our target publics Goal: Make graduate school a priority for Purdue graduates in the Communication Department. Objective: To inform, create awareness, spark interest and obtain student commitment for the Professional Master’s Program in Strategic Communication. Purdue Master ‘s Degree in Strategic Communication

25. Two-way communication used to promote a cause, resolve a problem, negotiate and promote an understanding

26. Agenda Setting Theory

27. Deciding what stories are newsworthy

28. Source Credibility Theory

29. More likely to be persuaded when source is seen as credible

30. Public Information Model

31. Uses one–way communication to give out organizational information Purdue Master ‘s Degree in Strategic Communication

32. Snapshot of Communication Plan Purdue Master ‘s Degree in Strategic Communication

34. August: Post call-out dates in mortar board; send out mailers to potential students.

35. September: Host call-outs & all promotional tactics begin

36. October: Liberal Arts month: Have booth at LA Professional Forum

37. November: Master’s Program information& Q/A session with faculty members

38. December: Application process begins

39. Continue awareness throughout the academic year.

40. Program will start August 2011.Purdue Master ‘s Degree in Strategic Communication

41. General Tactics Radio Ad Media Advisory Press Release Brochure Business Cards Billboard *Press Release, Radio Ad, Media Advisory, and Brochure can be found in our manual . Purdue Master ‘s Degree in Strategic Communication

42. General Tactics Full page Ad Purdue Master ‘s Degree in Strategic Communication

43. General Tactics Mailers Front Purdue Master ‘s Degree in Strategic Communication

44. General Tactics Mailers Back Purdue Master ‘s Degree in Strategic Communication

45. General Tactics Website Purdue Strategic Masters site Purdue Master ‘s Degree in Strategic Communication

46. Campus Tactics Callouts Mortar Board Liberal Arts Events Job fairs/ speaker sessions Fast Track / Exponent Flyering/ Chalking Grad Fairs Student Organization events. PRSSA Com Day Purdue Master ‘s Degree in Strategic Communication

47. Campus Tactics Purdue Master ‘s Degree in Strategic Communication Beering TV

48. Campus Tactics Purdue Master ‘s Degree in Strategic Communication Bulletin Boards

49. Campus Tactics Purdue Master ‘s Degree in Strategic Communication Display Cases

50. Conclusion Looking towards the future Key Factors “The direction in which education starts a man will determine his future in life.”-Plato Emphasizing to students that their time is NOW! Using Purdue’s good reputation to promote this program Focusing on students from other universities as well as Purdue’s Purdue Master ‘s Degree in Strategic Communication