This document discusses techniques for hooking readers in online journalism. It begins by defining hooking as developing reader interest through an interesting and informative lead paragraph. It then discusses how the traditional "five Ws and one H" questions of who, what, when, where, why and how are more complicated to answer in online stories due to factors like anonymity and a lack of physical location. The document also outlines several elements that make a story newsworthy such as timeliness, prominence, impact and conflict. It concludes by examining differences between headlines and link text in online versus print journalism and provides examples from websites like CNN, USA Today and Fox.

1. Hooking the Reader

2. Group members
 Sobia anwer
 Shail sabahat
 Sohail ahmad
 Shazadi
 Kawal malik
 Mohammad bilal

3. Hooking the Reader
6.Getting your facts
organized
1.what is hooking?
2.The six basic questions?
5.A square lead in
a round web
3.Elements of news
4.Headlines and link text

4. What is hooking?
 To develop interest in the consumers and audience…
 Make your lead interesting and informative……….
 Hooking is more important in online journalism than
print & electronic media….

5. Lead(first paragraph)
 It must be interesting and informative

6. The 5 w’s and 1H rule
 5 W’s includes who,what,when,where,why.
 1H means how.
 These six basic questions are more complicated in
online journalism

7. Who…..
Traditional media
 “Who” is easy to understand
Targeted person , victim
, suspect, public figure etc
Example: Taliban claims attack
on Malala(targeted person)
Online media
Who is complicated
Company,corporate,entity,high
tech companies.
 loosely formed groups like
hackers,viruse attackers,email
adress
No gender,age,hometown etc
 Example

8. What…..
Traditional media
Not hard to find out
Events that occur any where
Examples: suicide bomb blast
kill’s 15 peoples
Online media
Sometimes difficult to describe
quickly
Require more details
Examples: rumors ,computer
virus scare

9. When….
 Day and time
 No barriers in typical media
 Local time but doesn’t work always
 Space and time
 Examples: GMT

10. Where….
 Difficult in online story
 Unlike traditional media that includes the exact
geographic location
 Google discussion group
 From an email
 Solution: refer to anonymous or from email

11. Why and How….
 Most problematic for every news outlets.
 Traditional media good at previous questions
 How can be answered on spot
 Requires investigation
 Why answered after trails
 Troublesome for traditional media
 Online media benefit due to updating
 Through follow up stories, discussion groups ,chat
questions
 Answer in a great volume and depth unlike
traditional media

12. Elements of news worthiness ….
 Timeliness
 Proximity
 Prominence
 Impact
 Currency
 Conflict
 oddity

13. Timeliness….
 Recent events are more news worthy
 Without timeliness publication will lose readership
 Timeliness plays an essential role in online media
 Example: Breaking news

14. Proximity…..
 Simply refers to nearness
 Example: the news of KPK will more attractive for
pashtons.
 It may mental or emotional for example: the news
about batullah will be interesting for the Muslims of
the whole world
 In online journalism it may be missing

15. Prominence …..
 Well known peoples, places, institutions, make
news etc
 Bigger names will attract larger audience
 Examples: The US president speech will grab
more attention than afghan president

16. Impact….
 The event that will effect many people has more
impact
 It includes natural disasters, government shut
downs, terrorism etc
 Online can include computer viruses, legal
issues, security flows etc

17. Currency….
 The degree to an event is current hard topic
 People will be interested more in current elections
instead of 1970 election

18. Conflict …..
 It involves tension, surprise ,suspense wars and
even sports events
 Reporting on a dis agreement has its own value
weather it is between US and China or even US
and Iran.

19. Oddity….
 oddity is the home of unusual or extra ordinary
 Example: there is no load shading in 24 hours in
Pakistan.
 chris gayle scored century on just 30 balls in IPL
keep the readers busy.

20. Head lines and link text….
 traditional journalism VS online journalism
 More competition on websites
 Linear –non linear
 Headlines
 Definition of header
 Importance of header
 Link text
 What is link text?
 Headlines and link text on web
 Different ways to display header and subhead
 Space limitation and characteristics

21. Head lines and link
text….(cont)
Examples:
CNN
short media,
short link text,
larger menu of news stories

22. Head lines and link
text….(cont)
USA today
Header with full sentence
Subject wise index pages

23. Head lines and link
text….(cont)
MSNBC
Headline and lead
Header in colours
Photo/video link
advertisment

24. Head lines and link
text….(cont)
Fox
Standard head and text
First couple of paragraph

25. Getting your facts
organized…
 you must fully understand the difference aspects
of information you are sharing
 you should know strength, weakness, surprise
and answer questions.
 Make the headline and body of the story in logical
manner
Breaking up a story into elements not necessarily
individualparagrapgh