2. The Product
• Perfume
• It will be called Diamonds by Slm
• The perfume will have glitter in it, the advert
will show that the glitter goes
onto your skin when the
perfume is sprayed.
3. Message about the product
• This product is exclusive like diamonds.
• Classy
• If you wear it, it makes you desirable
• Elegance
• Sought after
4. Target audience
• Women
• 18 +
• People who care about their appearance and are
brand obsessed.
• People who are paying for the name and not
necessarily the product.
• They like to treat themselves.
• The product is a treat and we want people who
are buying gifts to think of this product.
5. Advert One
• Black and white
• Medium paced editing
• Features a soundtrack – Diamonds by Rihanna
(Song relevant to product)
• Filming the group actor – various shots of them
using the product
• The bottle is dropped in water, we see it fall to
the bottom
• Showing the glamour of the product.
• Voice over at the end saying “Diamonds by SLM”
6. Advert Two
• Black and white
• Women in front of dressing table, she has he hair done
and it wearing a glamorous dress
• Close ups of her doing lipstick, putting on a diamond
necklace and diamond earings.
• She then sprays the perfume, we see a mans hands come
from behind and cover her eyes.
• Medium shot of perfume bottle through the mirror.
• Throughout the advert we do not see the woman's face.
• Voice over at the end saying “Diamonds by SLM”
7. Sponsorship Advert
• Slow motion shot of the perfume bottle
smashing on the floor, diamonds spill out
of it.
• If this doesn’t not work we will use the
shot of the bottle being dropped in water
that we have used in advert one.
• Sponsors Rihanna’s Diamonds World Tour
2013.
8. Radio Advert
• The soundtrack of the advert will be
played.
• A voice over will tell you that this
perfume is the only one that also sprays
glitter onto your body.
• It will also tell you the brand of the
product.
