E-commerce is growing rapidly, presenting opportunities for businesses to reach more customers through customizable online offerings. To capitalize on this opportunity, retailers must consider innovative solutions and re-envision retail using the vast capabilities of digital technologies while maintaining a customer-centric approach. They must focus on connection labeling with marketing in analytics tools to recognize campaigns and obtain useful data. The article also examines best practices for mobile-responsive websites, including standards adopted by large global companies and some specific to international automotive organizations.