This report analyzes the future of vehicle connectivity by focusing on the revenue models, commercial strategies, and consumer demands that are driving content, app, and smartphone integration in automobiles. The report provides an industry review and market analysis to understand trends and prospects over the next 3-5 years. It also examines prevalent automotive app store business models and best practices for smartphone integration to help companies position products successfully in the connected car market. The report is based on 3 months of research, interviews with over 25 executives, and surveys of over 300 executives.