This document provides a summary of information about Southern Company for the month of March 2011. Southern Company is a leading energy company serving the Southeast US with over 4.4 million customers. The document highlights that Southern Company was ranked number one on Fortune's list of the World's Most Admired Companies in the electric and gas utility sector. It also provides brief summaries of Southern Company's efforts in emission reduction, carbon capture, new nuclear projects, renewable energy sources, and developing smart grid technologies.

1. March
SO To Go
A MONTHLY SUMMARY
OF HIGH-LEVEL
2011 SOUTHERN COMPANY INFO
MORE ON THE BACK ABOUT:
Emission Reduction
Carbon Capture
New Nuclear
Renewables
Smart Grid
Energy Efficiency
With 4.4 million customers
and nearly 43,000 Southern Company Tops Fortune’s “Most Admired” List
megawatts of generating
capacity, Atlanta-based Fortune magazine’s 2011 list of the “World’s Most Admired Companies” has Southern
Southern Company is the Company at the top in the electric and gas utility sector, sharing the No. 1 ranking with
premier energy company NextEra Energy.
serving the Southeast. A
Fortune surveyed industry executives, directors and securities analysts at more than 600
leading U.S. producer of
companies to complete the list.
electricity, Southern
Company owns electric Southern Company ranked first in six of the nine categories judged – people management,
utilities in four states and a financial soundness, quality of products and services, quality of management, long-term
growing competitive investment and use of corporate assets. Other criteria included innovation, social
responsibility and global competitiveness.
generation company, as
well as fiber optics and
“Our customers are at the center of everything we do, and our employees are at the center
wireless communications. of how we do it,” said Tom Fanning, Southern Company CEO. “This honor is a reflection of
Southern Company brands them -- their innovation, their dedication and their unwavering commitment to excellence.
are known for excellent At the end of the day, we want to be as respected for what we do on Wall Street as we are
customer service, high on Main Street.”
reliability and retail electric
Southern Company has been ranked No. 1 four times since 2002 and has been in the top
prices that are below the five four other times.
national average. Southern
Company is consistently The Hay Group administers the Fortune survey, starting with about 1,400 companies: the
listed among the top-ranking Fortune 1,000 (the 1,000 largest U.S. companies ranked by revenue), non-U.S. companies
U.S. electric service in Fortune's Global 500 database with revenue of $10 billion or more, and the top foreign
companies operating in the U.S.
providers in customer
satisfaction by the American Hay Group sorts them by industry and selects the 15 largest for each international industry
Customer Satisfaction Index and the 10 largest for each U.S. industry. A total of 673 companies from 32 countries were
(ACSI). surveyed. To create the 57 industry lists, Hay asks executives, directors and analysts to
rate companies in their own industry on the nine criteria.
For more, visit
Visit our Web site at http://money.cnn.com/magazines/fortune/mostadmired/2011/industries/12.html
www.southerncompany.com

2. Environmental Leadership through Technology and Innovation
Emission Reduction also see: www.southerncompany.com/corporateresponsibility/environment/
• Invested $7.5 billion in environmental controls since 1990 and plans to invest additional $2.4 billion through 2012 to further
reduce emissions of nitrogen oxides (NOx), sulfur dioxide (SO2) and mercury.
• Since 1990, emissions of NOx down 70 percent and SO2 down 60 percent while generation of electricity has increased more
than 30 percent to serve the growing need for electricity.
• Managed more than $500 million in environmental research and development over the past decade.
SOUTHERN COMPANY
Climate Change also see: www.southerncompany.com/corporateresponsibility/environment/climateChange.aspx
2010 revenues: • Managing the U.S. Department of Energy’s National Carbon Capture Center in Alabama, testing the next generation of
$17.45 Billion technologies to capture CO2 emissions.
• Planning to demonstrate carbon capture and storage on an existing unit of Plant Barry in Alabama. Beginning in 2011, the
2010 net income:
$1.97 Billion project will capture up to 150,000 tons per year for permanent underground storage.
• Building a commercial-scale, 582-MW generating plant in Kemper County, Miss., using local lignite and the company’s
2010 total assets: Transport Integrated Gasification (TRIG™) technology, with 65 percent carbon capture and re-use.
$55.0 Billion • Plant Daniel in Mississippi hosted a U.S. Department of Energy carbon storage demonstration project. About 3,000 tons of
CO2 were successfully injected in an underground geologic formation.
Diversified sources of
• Successfully captured carbon dioxide in a demonstration project at Plant Yates in Georgia.
energy (2010):
o 58% coal
o 25% gas New Nuclear also see: http://www.southerncompany.com/nuclearenergy/
o 15% nuclear • Nuclear generation is emission-free. Southern Company has a 30-year-plus record of safely operating nuclear plants.
o 2% hydro • Aug 2005: announced plans to construct two additional nuclear units at Plant Vogtle in Georgia. Our proportionate cost (45.7
percent): $6.1 billion. The 1,100-megawatt units are to be in service by 2016 and 2017.
Electric generating • March 2008: filed for a Combined Construction and Operating License with approval targeted in 2011.
capacity: 42,962 MW • March/April 2009: Georgia Public Service Commission certifies and approves rates for recovery of construction financing.
• August 2009: received an Early Site Permit from the U.S. Nuclear Regulatory C omission enabling design, construction and
Financial summary: site-prep.
o Stable A credit rating • February 2010: President Obama announces conditional loan guarantees awarded by the Department of Energy.
o Dividends – 253
consecutive quarters
dating to 1948; 9 Renewables also see: www.southerncompany.com/corporateresponsibility/electricity/building.aspx
consecutive years of • Biomass: constructing a 100 MW biomass unit in Texas; planning to convert older coal plant to biomass in Georgia
increases represent 30% • Hydroelectric: 34 facilities with total of 2,730 MW
growth; 4% increase in
• Landfill gas: DeKalb County, Ga. -- 3.2 MW; Perdido Key, Fla. – 3.2 MW; Savannah, Ga. – 6.4 MW
2010
• 30 MW solar PV plant operating in New Mexico in partnership with Turner Renewable Energy
• Solar panels and wind micro-turbines on billboards; Thin-film and concentrating solar PV installation at Georgia Power
Operations summary: headquarters and solar panels at Alabama Power headquarters
o Safety – Goal is zero; • Solid waste generation – purchasing power from refuse-fired generators, Bay County, Fla. – 11 MW
dominated top quartile in • Offshore wind turbine studies – Georgia and Florida
safety as measured by • Geothermal: 30 MW project in Hawaii
Southeastern Electric
Exchange
o Reliability – plant Smart Grid also see: www.southerncompany.com/corporateresponsibility/electricity/
performance among best • Southern Company has responsibility for approximately $5.5 billion in transmission assets, including more than 27,000 miles
in industry; top quartile in
of transmission lines, 3,300 substations, 154,000 miles of distribution lines, 3.6 million poles and more than 300,000 acres of
forced outage rate
right of way.
o Prices – below national
average • Southern Company plans, designs, builds, operates and maintains the transmission system to meet growing demand and has
o Customer Satisfaction – budgeted $4 billion in new capital expenditures over the next three years.
consistently ranked one • Installing more than 4 million “smart meters” by 2012, which will help us lower costs and customers manage energy use.
of nation’s best
Energy Efficiency also see: www.southerncompany.com/corporateresponsibility/electricity/championing.aspx
• Southern Company energy efficiency programs have reduced peak demand for electricity by 3,100 megawatts. That’s enough
energy to power 440,000 homes.
• Between now and 2020, Southern Company plans to spend $1 billion on energy efficiency and demand-control programs,
reducing peak demand by an additional 1,000 megawatts.
• When comparing companies with peak demand of 2,000 megawatts and greater, the average reduction reported to EIA from
demand-side management is 2.6 percent; we have reduced our peak demand by 8.3 percent through 2008.
SO To Go March 2011