SociView is a social media mapping and analytics tool developed by Volume. It automatically maps a company's social media accounts across platforms, categorizes them, provides rankings through SociScores, and offers analytics, benchmarking and customization features to help users optimize their social media presence. SociView helps companies understand their social media landscape, identify influencers, support sales channels, and create governance policies.

1. TM
THE #1
SOCIAL MEDIA MAPPING
SOLUTION
BEFORE YOU LISTEN, MAP YOUR SOCIVERSE.
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sociview.com

2. 2 www.sociview.com
Company + Launched: + Developed by:
overview
June 2011 Volume
+ HQ: + Volume is an integrated,
Wokingham, UK full-service digital
+ Founder: agency with over 100
Chris Sykes, staff at offices in the UK,
CEO, Volume Ltd USA and Sri Lanka
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3. 3 www.sociview.com
Ask
yourself...
+ How many social- + Who owns them?
media accounts
does my + Which are the most
organization have? effective/influential?
+ Where are they? + Do they support my
sales channels?
Before you use tools to listen, execute and measure your
social-media activity, map, categorize, rank and analyze
your social-media instances through SociView™.
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4. SociView
4 www.sociview.com
™
in action
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Key
functionalities
+ Automatic mapping of your
social-media accounts
+ Topic comparison and analysis + Score Advisor: actionable
insight into accounts
+ Customization to your
business: edit categories,
+ Benchmarking of competitor scoring and more
+ Categorization of accounts accounts + Export analytics to Excel and
across multiple social platforms pdf file formats + Integration with other
+ Historical analytics for systems and products:
+ Geolocation of your social- tracking and planning + Monitoring accounts and - Inbound: SociView™ works
media accounts globally instances using the watch list with other social-media tools
+ Evaluation of your social
- Outbound: SociView™ works
media using SociScore
with CRM systems
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SociVerse
Map your
A holistic view of your
global social-media landscape
+ Use keywords to map accounts related to
products, brands, business areas, industries,
sectors or competitors
+ Accounts mapped across Facebook, YouTube,
Twitter, SlideShare and major blogging platforms
+ Geolocation of accounts
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accounts
Categorise
Categories can be tailored to
suit an organization’s needs
+ Once accounts are mapped against
predefined topics, they can be categorized
using the default categories or your own
customized categories
+ A breakdown of categorized accounts can
be viewed across different networks
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SociScore
Rank with a
Rankings provide an instant overview of
the most effective accounts in each topic,
region, classification or social-media platform.
+ The SociScore establishes internal rankings
and best practices for accounts. It is calculated
by relevance, activity, influence and visibility
+ Each topic and account has its own SociScore
that is analysed in the score advisor
+ Accounts can also be ranked by sentiment or
placed on the watch list for monitoring
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Actionable
data
Different views enable you to compare
and benchmark businesses, product
lines, brands and competitors
+ Data can be segmented, by social-media platform,
topic, classification, score, sentiment or location
+ The SociScore Advisor provides actionable insight
into how to improve an account and topic
+ Historical analytics enable tracking and planning
+ Data can be exported to Excel and pdf formats for
further analysis and work
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Mobile
views
SociView™ is optimised for
iPhone, iPad and Android devices.
The mobile version provides an executive summary
of the different dashboards and analytics :
+ SociScore + Historical data
for accounts,
+ Social-media classification,
breakdown; SociScore and
Twitter, Facebook, sentiment
YouTube, blogs,
SlideShare + Quick statistics
+ Geolocation
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Consolidate and optimise Campaign support
Case Study: Dell Although Dell has a list of official accounts, there
is a large number of independently-created
For ongoing campaign work, SociView™ is helping
Dell to select and use the most effective accounts
accounts worldwide. SociView™ is helping Dell to on individual topics. So, if at Dell they wish to
map these unofficial accounts, allowing them to be talk about laptops, they will search the available
Although Dell has an established social-media brought in line with Dell’s social-media policy and accounts in the landscape to find those who have
strategy and a dedicated listening platform, best practice. Some of these accounts have been an engaged audience on this subject, or those
SociView™ is adding an extra layer to the social- closed, consolidated or optimized through a content accounts that have the highest reach.
media communications. strategy to increase the effectiveness of their
social-media presence.
Map influencers and brand advocates
Dell has identified four key areas for its business
moving forward. SociView™ is being used to monitor
and map these four areas via topics, and to identify
key influencers and advocates within each area
(official Dell accounts, journalists, partners
and employees).
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Accelerating social marketing Engaging and supporting the
Case Study: Zebra Zebra Technologies has just established an official
social-media presence, and is on the brink of
sales channels
Zebra sells through indirect sales channels,
creating a dedicated social marketing strategy. working with a global group of selected partners.
Zebra Technologies is using SociView™ to SociView™ is helping Zebra to understand which SociView™ captures and monitors these partner
areas of the business have already engaged with social-media accounts, giving each one a SociScore
become a social marketing leader within the
social media and on which platforms. Official that represents their effectiveness. From this
on-demand specialty digital printing and channels are ranked and rated, then supported information, Zebra can see which platforms are
automatic-identification industry. To do this, with high-quality, on-brand digital content. These being used most effectively, identify active
Zebra needed to understand not only its accounts are now being monitored on a monthly partners, and support them with relevant brand
competitors, but also how its partners are basis to see how they improve, and to ensure that messaging and content. For those partners who
using social media. they are supporting marketing objectives. have not yet made the leap online, Zebra can
nurture them through the process, making them
Creating social-media governance effective online marketers from day one.
Zebra is in the perfect position to create strong
governance around its social-media presence.
SociView™ is providing the company with the
information it needs to create best-practice policies
and procedures around the usage of social media,
from account-naming policies to the content and
regularity of communications.
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How SociView™ solved it + Journalists: those talking about Reading and
the Y2C events
+ Use of geolocation to identify local
stakeholders who could be involved in
Case Study: Reading UK the project
Identification of stakeholder types is leading
to influencer outreach and engagement with
+ Identification of accounts referring to People, Community clubs, Sports clubs and
keywords based on events in Reading Businesses stakeholders to raise awareness and
The problem: Reading UK needs to identify get them involved in the project.
+ Ongoing analysis using SociView™ to
businesses local to Reading that may be There is also influencer outreach to accounts
benchmark social profiles and map new
interested in getting involved in the Reading accounts marked as Journalists and Events to gain
Year to Celebrate (Y2C) project. It also needs social-content assets in the form of news and
+ Identification of accounts using keywords
to identify social-media profiles that mention related to events
events, as well as inviting local businesses to
get involved.
events promoting community cohesion and
Insight obtained SociView™ is able to verify that Events Y2C
sporting initiatives. accounts are being used to gain a high SociScore
Stakeholders were classified as: (i.e. they are relevant, visible, influential and have
+ Events: Reading events; official events pages a high level of activity). Finally, SociView™ is
+ People: people in Reading being used to monitor “buzz” around key events
in Reading during 2012.
+ Community clubs: clubs and community groups
in the Reading area
+ Sports clubs: sports clubs in Reading
+ Businesses: local businesses in Reading and
sponsors of the project
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Next
steps
LinkedIn: SociView™ will be monitoring the Vimeo is a video-sharing website on which
group discussion and its impact on your users can upload, share, and view videos. It is
social-media strategy. similar to YouTube and will be tracked in the
same way.
FourSquare is a location-based social-
networking website based on hardware for Social-media policy: SociView™ will work with
mobile devices. The service is available to your existing social-media policy and track your
users with GPS-enabled mobile devices such as official accounts ensuring they are compliant. TM
smartphones. Users “check in” at venues. Each The owners of non-compliant accounts will
check-in gains the user points and sometimes be notified.
“badges”. SociView™ will monitor your different
locations and find the ones that are promoted
the best to “check in” to.
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SociView
Next steps
™
Contact Tom Lambert
@tomglambert To register for a demonstration or for more
tom.g.lambert information about SociView™, visit the website
at http://www.sociview.com
tom.lambert@volume.co.uk
http://uk.linkedin.com/in/tomlambertvolumesolutions
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September 2011 Version 01