1. CONTENT OF THE MEDIA
1. The media gives people what they want, 2. Agenda setting and gatekeeping supports
this is a a. the Marxist view
a. Maxrist view b. the pluralist view
b. Pluralist view c. the neo Marxist view
c. Neo Marxist view
3. What does GUMG stand for? 4. News Values includes
a. General Union Media Group a. Drama, soaps, films
b. Glasgow Union Media Group b. Celebrity gossip, personal tragedy and
c. Glasgow University Media Group earthquakes
c. Interviews, chat shows, reality TV
5. There is a view that the media is 6. When foreign news is reported it is
a. becoming more graphic a. immediate and dramatic
b. becoming more intelligent b. limited and superficial
c. dumbing down c. both a and b
7. Who describes the news as socially 8. Who has the ultimate power to decide
constructed? what to select as news?
a. Marxists a. Gatekeepers
b. Neo Marxists b. Journalists
c. Feminists c. Owners
9. Which of the following would you be less 10. A content analysis is a method that
likely to find in a broadsheet? involves
a. Horoscopes a. counting the number of times a word
b. Foreign News appears
c. Advertisement for a new car b. measuring column inches of text
d. Cryptic crossword c. counting the number of times certain
people appear
d. All of the above
11. Why do broadsheet newspapers not need 12. The biggest selling daily newspaper is the
to sell as many copies as tabloids in order to Sun. Approximately how many copies a day
make a profit? does it sell?
a. they charge more for the paper a. 3.6 million
b. they charge more for the advertising b. 2.4 million
c. they charge more to the retailers c. 0.7 million
13. Semiology involves 14. People trust TV more than other media
a. quantitative analysis because
b. qualitative analysis a. The BBC has considerable prestige
c. both a and b b. Seeing a reporter on the spot makes
more like a drama
c. They prefer to look at images than
read

2. CONTENT OF THE MEDIA - ANSWERS
1. The media gives people what they want, 2. Agenda setting and gatekeeping supports
this is a a. the Marxist view
a. Marxist view b. the pluralist view
b. Pluralist view c. the neo Marxist view
c. Neo Marxist view
3. What does GUMG stand for? 4. News Values includes
a. General Union Media Group a. Drama, soaps, films
b. Glasgow Union Media Group b. Celebrity gossip, personal tragedy
c. Glasgow University Media Group and earthquakes
c. Interviews, chat shows, reality TV
5. There is a view that the media is 6. When foreign news is reported it is
a. becoming more graphic a. immediate and dramatic
b. becoming more intelligent b. limited and superficial
c. dumbing down c. both a and b
7. Who describes the news as socially 8. Who has the ultimate power to decide
constructed? what to select as news?
a. Marxists a. Gatekeepers
b. Neo Marxists b. Journalists
c. Feminists c. Owners
9. Which of the following would you be less 10. A content analysis is a method that
likely to find in a broadsheet? involves
a. Horoscope a. counting the number of times a word
b. Foreign News appears
c. Advertisement for a new car b. measuring column inches of text
d. Cryptic crossword c. counting the number of times certain
people appear
d. All of the above
11. Why do broadsheet newspapers not need 12. The biggest selling daily newspaper is the
to sell as many copies as tabloids in order to Sun. Approximately how many copies a day
make a profit? does it sell?
a. they charge more for the paper a. 3.6 million
b. they charge more for the advertising b. 2.4 million
c. they charge more to the retailers c. 0.7 million
13. Semiology involves 14. People trust TV more than other media
a. quantitative analysis because
b. qualitative analysis a. The BBC has considerable prestige
c. both a and b b. Seeing a reporter on the spot makes it
more like a drama
c. They prefer to look at images than
read