InsideView launches a new webinar format with #socialtalk to educate attendees on how to leverage social media for sales. The format is enhanced by taking live calls during the webinar to address questions from the audience.
Ironically, there is perhaps nothing people like to discuss more on social than its demise: Facebook’s organic reach for brands is plummeting, millennials are constantly redefining the rules, and ROI is harder to prove than ever. But despite the slippery boundaries and guidelines, these challenges have made social an innovation battleground. With the advent of new and better platforms (like Periscope) and strategies (like real-time marketing), social will continue to be a place where everyone from the customer to the CEO has a voice, and that kind of playing field can never be boring.
Join our webinar as the panelists discuss:
-Challenges social marketers face as the landscape changes
-Long-term benefits of social marketing
-Ways to position your brand to remain agile instead of reactionary in the face of change
-The latest social platforms and strategies to keep your marketing relevant and engaging
24 settembre 2015, Centro Svizzero. Dodicesimo appuntamento di Exhibitionist, ciclo di incontri tra innovatori di fiere ed eventi. Protagonista Simon Burton, Agent provocateur in PR, events, social media and entrepreneurship.
Patterns of the Lambda Architecture -- 2015 April - Hadoop Summit, EuropeFlip Kromer
This talk centers on two things: a set of patterns for the architecture of high-scale data systems; and a framework for understanding the tradeoffs we make in designing them.
Ironically, there is perhaps nothing people like to discuss more on social than its demise: Facebook’s organic reach for brands is plummeting, millennials are constantly redefining the rules, and ROI is harder to prove than ever. But despite the slippery boundaries and guidelines, these challenges have made social an innovation battleground. With the advent of new and better platforms (like Periscope) and strategies (like real-time marketing), social will continue to be a place where everyone from the customer to the CEO has a voice, and that kind of playing field can never be boring.
Join our webinar as the panelists discuss:
-Challenges social marketers face as the landscape changes
-Long-term benefits of social marketing
-Ways to position your brand to remain agile instead of reactionary in the face of change
-The latest social platforms and strategies to keep your marketing relevant and engaging
24 settembre 2015, Centro Svizzero. Dodicesimo appuntamento di Exhibitionist, ciclo di incontri tra innovatori di fiere ed eventi. Protagonista Simon Burton, Agent provocateur in PR, events, social media and entrepreneurship.
Patterns of the Lambda Architecture -- 2015 April - Hadoop Summit, EuropeFlip Kromer
This talk centers on two things: a set of patterns for the architecture of high-scale data systems; and a framework for understanding the tradeoffs we make in designing them.
Social Jack – How to Rock Your Personal Brand – The Start of Your Influence –...Social Jack
Dean DeLisle, training on our Social Jack Influencer Development Program, Module One on Your Personal Brand at the Exit Planning Institute, Los Angeles Chapter Meeting.
Wikibrands - Looking Under the Hood, What Makes Winning, Engaged Brands Tick ...Sean Moffitt
Keynote presentation by Sean Moffitt of Wikibrands at ACA360 conference - October 6, 2011 (Association of Canadian Advertisers) - also at www.wiki-brands.com
Key chapters;
- 10 Immutable Laws/Inconvenient Truths
- 10 Wikibrand Success Factors
- 10 Smart Bets on the Futiure
Where Is Your #DigitalGenius Hiding? Digital strategy in the age of digital m...Doyle Buehler
Where Is Your #DigitalGenius Hiding? Digital strategy in the age of digital marketing by Doyle Buehler
Doyle is a world authority on digital transformation, a best selling author, podcaster, teacher and entrepreneur. He has consulted, coached, taught and inspired many in the areas of digital leadership, online marketing, social selling, social media marketing & digital strategy.
Doyle plays at the intersections of entrepreneurship and digital innovation, and has spent the past 16 years in the business world with multiple businesses and startups from around the world. He positions these digital leaders to think in a clearer, logical, more strategic manner for evolving their business.
Doyle host’s an iTunes podcast, Breaking.Digital, where he interviews digital marketing influences from around the world, discussing digital strategy and branding for B2B & B2C, and is a judge on the 2019 “Canadian Marketing Association Awards” and the “Australian Web Industry Association Awards
How to Get the Market to Do Your Marketing for YouIris
This deck was part of our presentation "How to Get the Market to Do Your Marketing for You" delivered by Mike Giannone, iris New York's CSO, at Social Media Week New York 2017.
89% of advertising is not noticed or remembered at all. So how can brands cut through the noise, get noticed and have the market make the noise for them?
The most potent and efficient brands in the world today are being built with people, not for them. We call them Participation Brands.
In this workshop we’ll explore the Participation Brand Index, a recent study of 140 global brands conducted by iris Worldwide, which uses the data from 14,000 global consumers across multiple sectors to understand the relationship between Participation Brand building and business performance.
The brands who top the study are those seen to have not just a positioning, but a passionate purpose at their heart. They are the ones felt not to just respond to culture but actively shape it. They are the brands creating content, conversations and experiences that people want to get involved in. They are the Participation Brands, and they are reaping the rewards.
A presentation at SES Singapore 2013 on Content Marketing by @ladyxtel:
1. What's the difference between Content Marketing and Social Media Marketing
2. Challenges of Content Marketing - People, Goals, and Execution
3. Basic Framework for Content Marketing - Strategy, Workflow, Distribution, Team, Analytics
4. Simple Motifs - Behaviours > Demographics, Creativity as a function of Insight & intuition, Social Content vs Content
5. Metrics to Understand
6. Resources
Creating a Social Media Digital Strategy for 2020 and Beyond - what you reall...Doyle Buehler
Creating a Social Media Digital Strategy for 2020 and Beyond - what you really need to know. Social media Marketing Summit social media summit 2019 social media strategy - Doyle Buehler digital strategy
Social Media Summit 2019 - Outline
"Creating a Breakthrough Social Media Digital Strategy for 2020 And Beyond"
Social media is maturing as an industry; it's simply not what it used to be. No longer can you just set up a profile, page or a group and hope that your businesses starts to see the "halo" effects. It is no longer just about your posts and likes. It's not about the number of fans. But, I'm sure you've already realised that, as drops in organic reach continue to slow businesses down.
You're only one click away from your competitors. Businesses without a solid digital strategy for their social media will not be able to breakthrough the clutter and noise of what is there and what is coming.
It's going to be a brave, new digital world in 2020 - but only for those businesses who take the time to create an effective strategy that aligns their value with what their audience is actively seeking to solve their challenges. And, a strategy that helps your business correct itself upright under all conditions that you encounter
is your digital strategy ready to support your business? Now's your chance to find out.
Here's what you will learn:
1. How to create digital 'moments' that moves your customer forward towards action
2. How being only 1º out of alignment will cause havoc to your business future, and how to correct to your true "course"
3. How to create a foundation and a keystone that showcases your real value to your audience
4. How to future-proof your business with a strategic architecture that provides flexibility and fluidity in your business, and gives you the focus to create your own breakthough
5. Social media canvases
6. Make a case study with the digital leadership index
Top 10 Tourism Tips, Tools and Resources to Create, Curate and Newsjack your ...Lisa McKenzie ★
Top 10 Tourism Tips, Tools and Resources to Create, Curate and Newsjack your Social Media Content, to Keep your Customers Connected and Coming Back for More
By Lisa McKenzie
Social Branding & Marketing Strategist at McKenzie Moxie Media |
Chief Bliss Instigator at Blissonomic$ |
Keynote Speaker | Social Media Teacher at Concordia University
Your customers are making purchasing decisions based on many factors including customer ratings and feedback. What if your guests were so enchanted with their experience with your brand, that they started sharing and telling all their friends and family before they've even left your site, on or off-line?
Discover the TOP 10 Tips, Tools and Resources to producing and sharing social media content that will not only simplify your current process but that will keep your customers engaged and hitting the share button.
Join this webinar to learn:
1- How to create relevant and timely content to share on social media
2- Where to find and leverage tourism related questions people are currently typing into Google
3- How to create visuals that humanize your brand
4- How to find and use the right hashtags so your content is easy to find
5- How to newsjack and capitalize on the right trends and news stories to bring more attention to your brand
BIO
Lisa McKenzie is the founder of McKenzie Moxie Media and Chief Bliss Instigator at BLISSONOMIC$. She is a sought after social branding and marketing strategist who specializes in working with worldwide entrepreneurs and business leaders to develop their social influence, attract and engage their best clients, and increase their sales. She consults and speaks on breaking the social media rules, conquering overwhelm and connecting “the scattered social dots” in a way that makes dollars & sense for your business.
Lisa is also a keynote speaker and social media teacher at Concordia University in Montreal, where she delivers the goods with the perfect mix of vision, clarity and brilliance for demystifying and guiding everyone from students to CEOs through the intricacies of social media. She is a passionate online connector with her finger on the pulse of the latest trends and tools you need to optimize your social marketing. Her clients and colleagues describe her as on-fire and engaging with a thirst for adventure that is truly contagious as she inspires others to join along.
For more information about Lisa, visit her website http://www.lisamckenzie.com/
We had a chance to sit down with Carlos Gil, the Social Media Manager from LinkedIn, to have a chat around the uprise in social selling. We picked his brain for tips, best practices, and guidance for what he's seen be successful. At the same time, Insightpool CEO Devon Wijesinghe weighs in on some success stories around how he's used social for selling, and the value of building relationships.
Get a free trial of Insightpool Sales Platform here: http://bit.ly/1zhSvcr
For the audio from this live presentation: https://www.youtube.com/watch?v=75mjGXgk9Qo
HOW TO SELL TO THE MODERN BUYER [INBOUND 2014]HubSpot
The buying process has changed; it's digital, it's mobile, it's heavily influenced by social. The modern Sales professional leverages Social Networks to be where her buyers are online, offline, #AllTheTime. Companies that invest in operationalizing and scaling Social Selling will have a massive competitive advantage, as 78% of sales professionals using Social Networks outperform their peers. Evolution of communication: Print > Radio > TV > Phone > Email > Web >...SOCIAL. Social Selling is all the rage, but most people don't understand that Social Selling is just old school research, networking and relationship building, leveraging new school channels like LinkedIn, Twitter and Google+. Jill will cover the Why, What and How to do Social Selling at an individual Sales Rep level. You'll walk away with fresh ideas on how to find, relate, connect and engage with your customers and future advocates.
“Market power is no longer measured by just corporate size or financial balance sheets, but market understanding nd agility as well.” – Scott Smith
Marketers must not only understand their market today, but also know how to engage and interact with this generation by integrating human capital with technological tools. In this recorded webinar Scott Smith, CMO of Lucas Group, and Devon Wijesinghe, CEO of Insightpool, discuss the truth behind social demand generation, and how marketers can move people through a multi-channel and layered method driving them to become influencers.
7 Methods to Get your Sales and Marketing Teams Aligned InfographicInsideView
Learn what separates leaders from laggards. Then discover 7 best practices these leading B2B businesses follow to achieve sales and marketing alignment.
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Wikibrands - Looking Under the Hood, What Makes Winning, Engaged Brands Tick ...Sean Moffitt
Keynote presentation by Sean Moffitt of Wikibrands at ACA360 conference - October 6, 2011 (Association of Canadian Advertisers) - also at www.wiki-brands.com
Key chapters;
- 10 Immutable Laws/Inconvenient Truths
- 10 Wikibrand Success Factors
- 10 Smart Bets on the Futiure
Where Is Your #DigitalGenius Hiding? Digital strategy in the age of digital m...Doyle Buehler
Where Is Your #DigitalGenius Hiding? Digital strategy in the age of digital marketing by Doyle Buehler
Doyle is a world authority on digital transformation, a best selling author, podcaster, teacher and entrepreneur. He has consulted, coached, taught and inspired many in the areas of digital leadership, online marketing, social selling, social media marketing & digital strategy.
Doyle plays at the intersections of entrepreneurship and digital innovation, and has spent the past 16 years in the business world with multiple businesses and startups from around the world. He positions these digital leaders to think in a clearer, logical, more strategic manner for evolving their business.
Doyle host’s an iTunes podcast, Breaking.Digital, where he interviews digital marketing influences from around the world, discussing digital strategy and branding for B2B & B2C, and is a judge on the 2019 “Canadian Marketing Association Awards” and the “Australian Web Industry Association Awards
How to Get the Market to Do Your Marketing for YouIris
This deck was part of our presentation "How to Get the Market to Do Your Marketing for You" delivered by Mike Giannone, iris New York's CSO, at Social Media Week New York 2017.
89% of advertising is not noticed or remembered at all. So how can brands cut through the noise, get noticed and have the market make the noise for them?
The most potent and efficient brands in the world today are being built with people, not for them. We call them Participation Brands.
In this workshop we’ll explore the Participation Brand Index, a recent study of 140 global brands conducted by iris Worldwide, which uses the data from 14,000 global consumers across multiple sectors to understand the relationship between Participation Brand building and business performance.
The brands who top the study are those seen to have not just a positioning, but a passionate purpose at their heart. They are the ones felt not to just respond to culture but actively shape it. They are the brands creating content, conversations and experiences that people want to get involved in. They are the Participation Brands, and they are reaping the rewards.
A presentation at SES Singapore 2013 on Content Marketing by @ladyxtel:
1. What's the difference between Content Marketing and Social Media Marketing
2. Challenges of Content Marketing - People, Goals, and Execution
3. Basic Framework for Content Marketing - Strategy, Workflow, Distribution, Team, Analytics
4. Simple Motifs - Behaviours > Demographics, Creativity as a function of Insight & intuition, Social Content vs Content
5. Metrics to Understand
6. Resources
Creating a Social Media Digital Strategy for 2020 and Beyond - what you reall...Doyle Buehler
Creating a Social Media Digital Strategy for 2020 and Beyond - what you really need to know. Social media Marketing Summit social media summit 2019 social media strategy - Doyle Buehler digital strategy
Social Media Summit 2019 - Outline
"Creating a Breakthrough Social Media Digital Strategy for 2020 And Beyond"
Social media is maturing as an industry; it's simply not what it used to be. No longer can you just set up a profile, page or a group and hope that your businesses starts to see the "halo" effects. It is no longer just about your posts and likes. It's not about the number of fans. But, I'm sure you've already realised that, as drops in organic reach continue to slow businesses down.
You're only one click away from your competitors. Businesses without a solid digital strategy for their social media will not be able to breakthrough the clutter and noise of what is there and what is coming.
It's going to be a brave, new digital world in 2020 - but only for those businesses who take the time to create an effective strategy that aligns their value with what their audience is actively seeking to solve their challenges. And, a strategy that helps your business correct itself upright under all conditions that you encounter
is your digital strategy ready to support your business? Now's your chance to find out.
Here's what you will learn:
1. How to create digital 'moments' that moves your customer forward towards action
2. How being only 1º out of alignment will cause havoc to your business future, and how to correct to your true "course"
3. How to create a foundation and a keystone that showcases your real value to your audience
4. How to future-proof your business with a strategic architecture that provides flexibility and fluidity in your business, and gives you the focus to create your own breakthough
5. Social media canvases
6. Make a case study with the digital leadership index
Top 10 Tourism Tips, Tools and Resources to Create, Curate and Newsjack your ...Lisa McKenzie ★
Top 10 Tourism Tips, Tools and Resources to Create, Curate and Newsjack your Social Media Content, to Keep your Customers Connected and Coming Back for More
By Lisa McKenzie
Social Branding & Marketing Strategist at McKenzie Moxie Media |
Chief Bliss Instigator at Blissonomic$ |
Keynote Speaker | Social Media Teacher at Concordia University
Your customers are making purchasing decisions based on many factors including customer ratings and feedback. What if your guests were so enchanted with their experience with your brand, that they started sharing and telling all their friends and family before they've even left your site, on or off-line?
Discover the TOP 10 Tips, Tools and Resources to producing and sharing social media content that will not only simplify your current process but that will keep your customers engaged and hitting the share button.
Join this webinar to learn:
1- How to create relevant and timely content to share on social media
2- Where to find and leverage tourism related questions people are currently typing into Google
3- How to create visuals that humanize your brand
4- How to find and use the right hashtags so your content is easy to find
5- How to newsjack and capitalize on the right trends and news stories to bring more attention to your brand
BIO
Lisa McKenzie is the founder of McKenzie Moxie Media and Chief Bliss Instigator at BLISSONOMIC$. She is a sought after social branding and marketing strategist who specializes in working with worldwide entrepreneurs and business leaders to develop their social influence, attract and engage their best clients, and increase their sales. She consults and speaks on breaking the social media rules, conquering overwhelm and connecting “the scattered social dots” in a way that makes dollars & sense for your business.
Lisa is also a keynote speaker and social media teacher at Concordia University in Montreal, where she delivers the goods with the perfect mix of vision, clarity and brilliance for demystifying and guiding everyone from students to CEOs through the intricacies of social media. She is a passionate online connector with her finger on the pulse of the latest trends and tools you need to optimize your social marketing. Her clients and colleagues describe her as on-fire and engaging with a thirst for adventure that is truly contagious as she inspires others to join along.
For more information about Lisa, visit her website http://www.lisamckenzie.com/
We had a chance to sit down with Carlos Gil, the Social Media Manager from LinkedIn, to have a chat around the uprise in social selling. We picked his brain for tips, best practices, and guidance for what he's seen be successful. At the same time, Insightpool CEO Devon Wijesinghe weighs in on some success stories around how he's used social for selling, and the value of building relationships.
Get a free trial of Insightpool Sales Platform here: http://bit.ly/1zhSvcr
For the audio from this live presentation: https://www.youtube.com/watch?v=75mjGXgk9Qo
HOW TO SELL TO THE MODERN BUYER [INBOUND 2014]HubSpot
The buying process has changed; it's digital, it's mobile, it's heavily influenced by social. The modern Sales professional leverages Social Networks to be where her buyers are online, offline, #AllTheTime. Companies that invest in operationalizing and scaling Social Selling will have a massive competitive advantage, as 78% of sales professionals using Social Networks outperform their peers. Evolution of communication: Print > Radio > TV > Phone > Email > Web >...SOCIAL. Social Selling is all the rage, but most people don't understand that Social Selling is just old school research, networking and relationship building, leveraging new school channels like LinkedIn, Twitter and Google+. Jill will cover the Why, What and How to do Social Selling at an individual Sales Rep level. You'll walk away with fresh ideas on how to find, relate, connect and engage with your customers and future advocates.
“Market power is no longer measured by just corporate size or financial balance sheets, but market understanding nd agility as well.” – Scott Smith
Marketers must not only understand their market today, but also know how to engage and interact with this generation by integrating human capital with technological tools. In this recorded webinar Scott Smith, CMO of Lucas Group, and Devon Wijesinghe, CEO of Insightpool, discuss the truth behind social demand generation, and how marketers can move people through a multi-channel and layered method driving them to become influencers.
7 Methods to Get your Sales and Marketing Teams Aligned InfographicInsideView
Learn what separates leaders from laggards. Then discover 7 best practices these leading B2B businesses follow to achieve sales and marketing alignment.
Beyond the Basics of ABM: Using Account-Based Strategies to Unite Sales & Mar...InsideView
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It’s time to get beyond the basics. Learn from the sales and marketing teams at InsideView about how they aligned their teams to orchestrate a successful ABM Program.
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- Use insights to scale personalized ABM “plays”
- Orchestrate motions between demand gen and sales development
- Avoid common obstacles to operationalizing ABM
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Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
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As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
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Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
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30. “Sales intelligence is the combination of not only
business data, but social context, how you’re connected
to a lead or prospect, valuable news insight, and real-
time triggers that inform you when to take action. In
fact, we’re delivering 35 million unique news trigger
events to our users a year to help them sell better and
generate more revenue.”
Editor's Notes
Thank you for your interest in InsideView, the leader in social selling. I appreciate the opportunity to give you an overview, followed by a brief demo so you can see InsideView in action.
Management candidates may have to pee into a cup in order to control cash at a company, but I doubt Facebook usage is a very good metric for hiring in any case.Besides, shouldn’t you have two social media presences, one professional and one private? And why are you posting drunk pics of yourself in the first place? In many cases it’s a buyers market out there and job seekers, alongside the usual concerns with buying a new suit and printing out a resume, have to be well aware of the reach and impact of their online presence.
By shutting down tool providers, we will prevent other spammers from having these services at their disposal. Further, we hope the suit acts as a deterrent to other spammers, demonstrating the strength of our commitment to keep them off Twitter … While this is an important step, our efforts to combat spam don’t stop here. Our engineering team continues to implement robust technical solutions that help us proactively reduce spam.
Colleen Francis, a sales expert and president of Engage Selling, adds that she has seen salespeople pursue leads using social media and end up with sales of between $30,000 and $250,000. “The biggest sales have come from salespeople using Twitter to find opportunities and LinkedIn to find the names of the true buyers inside organizations,” she says.
How do you maintain your personal brand?Is a strong personal brand a benefit or a drawback for job candidates?