The document summarizes key findings from a report called "Social War" about fashion brands' Facebook strategies. It found that larger brands increased Facebook budgets and fan numbers in 2012. Smaller brands focused on promotions, collaborations, and celebrity endorsements. Burberry greatly increased social media and fan engagement. Prada succeeded by associating its luxury brand with self-expression and status. The conclusions emphasize strategies like social media integration, promotions, and collaborations.