These are the slides from the Social TV panel held at NBC17 in Raleigh NC, hosted by Social Media Club Triangle. The panelists include Ryan Boyles, Gregory Ng and Damond Nollan. Thank you to our hosts NBC17 and Kim Green, Producer for MyCarolinaToday. Damond wrote up a good recap blog post. http://bit.ly/A1cFhX Find out about monthly #SMCTriangle meetings via twitter and facebook.

1. Social TV
Our New Watercooler
Conversations
1

2. Panelists
Greg: @gregoryng / @freezerburns
Damond: @damondnollan / Room 3026
Ryan: @theRab / @igniteraleigh
Tim: @timarthur / @thetechmonks
Tonight’s hashtags
#SMCTriangle
#SocialTV
2

3. EG ND N
GR M
O RYA IM
D A T
The Panelist on IntoNow app for
iPhone 3

4. EG
GR WHY I LIKE MISO
• Focused
exclusively on TV
and movie
watching
• Nice interface
• Miso Sideshows

5. ND
O
D AM

6. AN
RY
MY IntoNow
PROFILE
• Small Network
• Audio Scanning
• Auto Conversations
• Trends
Also see Shazam
• Audio Scanning
• Exclusive Mobile
Content Unlocked

7. TIM
MY GetGlue
PROFILE
• Industry
Engagement
• Different Activities
• Physical items
• Nice Social
interaction

8. EG
GR
MY 5 FAVORITE TV
SHOWS
MY FAVORITE GUILTY PLEASURE SHOW

9. ND
O MY 5 FAVORITE TV
AM
SHOWS
D
MY FAVORITE GUILTY PLEASURE SHOW

10. AN
RY
6 FAVORITE SHOWS
MY FAVORITE GUILTY PLEASURE SHOW

11. TIM 5 FAVORITE SHOWS
MY FAVORITE GUILTY PLEASURE SHOW

12. EG
GR
MY FAVORITE SOCIAL TV APP

13. O ND MY 4 FAVORITE SOCIAL TV APPS
A M
D

14. AN
RY
FAVORITE SOCIAL TV APP
IntoNow

15. TIM FAVORITE SOCIAL TV APP
GetGlue

16. EG
GR
MY CURRENT TV SETUPS
LIVING ROOM PLAY ROOM OFFICE
• 51” Samsung Plasma • 56” Samsung DLP • 46” Samsung LED
• Polk Audio Surround • DirecTV • Onkyo Surround
Sound • 21” iMac Media Sound
• DirecTV Server • DirecTV
• PS3 • Blu-Ray • Xbox 360 Kinect
• Slingbox • Wii
• AppleTV • Roku
• Boxee

17. ND
O MY CURRENT TV SETUPS
A M
D
• Prefer free content
• No cable, just Netflix
• Each family member gets a TV

18. AN
RY
CURRENT LIVING ROOM TV SETUP
• 47” Vizio 3D LED HDTV
with VIA (Hulu Plus, Netflix,
Amazon Prime Instant
Video)
• Playstation 3 (Blu-Ray,
Gaming, Move)
• Tivo HD Premiere (Hulu)
• Samsung Blu-Ray (Netflix)
• Wii (Gaming, Netflix)
• Toshiba 5 disc DVD
• 14 year old rabbit ears for
Terrestrial HD OTA

19. TIM CURRENT LIVING ROOM TV SETUP
• 46” Samsung LED
• PS3 (Blu-Ray / Gaming)
• Wii (Gaming)

20. EG
GR
DATA IS THE CURRENCY
REAL-TIME SOCIAL CONVERSATION
METRICS

21. ND
O
A M
D Comcast reveals social TV strategy that rewards subscribers in
patent application
• Live Channel Changing Notifications
• Transmit Recommendations
• Achieve Awards and Discounts
Source: http://www.fiercecable.com/story/comcast-reveals-social-tv-strategy-rewards-subscribers-patent-application/2012-01-27

22. AN Evolution of Fan Communities
RY Fan Networks
• Real-time: Social
Platforms move quickly
• Old shows: Buffy,
Battlestar Galactica,
ALIAS
• New Shows:
Community, Glee,
Doctor Who
• Movies: Inception,
Harry Potter, Ryan
Gosling
Fan obsession has evolved to viral memes, gifs, quotes,
mashups and “shipping”

23. AN Tumblr Fan Networks
RY
• Anonymous
• Private-ish
• Super Fans!
• Viral
• Quick Pace
• Rabid Community
• I curate over 12
blogs
Explore your shows: http://tumblr.com/tagged/
something

24. NEW ARTICLE
TIM
Visit: http://www.timponders.com/feb2012smc

25. Our favorite show of 2011:
#AHSFX
Will Season 2 be a huge success or drop quickly from our
25
attention?

26. Discussion Notes
Topics Apps and Services
• Cable vs Cutting the Cord • Miso
• Alternate Reality Game Marketing • GetGlue
• “Marketing” vs Users • IntoNow
• Hashtags vs QR Codes • Twitter
• Using different devices and TVs to test • YouTube
your video content creations • Tumblr
• Aggregators • Flixster
USA Character Chatter • Tunerfish
CW Mobile • Sidereel
• Streaming vs Live TV • Facebook
• Super Bowl Ads released early • Showyou
• 7 dirty words on Broadcast Networks • Hulu Plus
• Bravo Housewives and Reality TV • Netflix
• Movies & Social / Mobile • Amazon Video
• New Books on Social TV coming soon
Look forward to future Social TV discussions with Triangle
Social Media Club!

27. Greg: @gregoryng / @freezerburns
Damond: @damondnollan / Room 3026
Ryan: @theRab / @igniteraleigh
Tim: @timarthur / @thetechmonks
Tonight’s hashtags - look for and share post-
event quotes and more
#SMCTriangle
#SocialTV
Join us for the February Meeting
SXSW Preview @Capstrat Feb 23rd
Follow @SMCTriangle or SMCTriangle on FB for more info
Do you want to host SMC? Ask how. Monthly meeting 3rd
Thursday
27