The document discusses the concept of long-tail live streams, emphasizing the importance of authenticity, interaction, and understanding the audience. It outlines strategies for designing effective live streams, evaluating their success through metrics like ROI, and leveraging various distribution platforms. The focus is on creating engaging content that caters to niche interests, while managing technical aspects and audience interaction.

1. Long-Tail
Live Streams

2. • Explain the “Long-Tail” as it applies to live streams
• Provide tools to evaluate your live stream programs
• Share tips to design effective long-tail live streams
• Demistify live streaming. Its not new. Its not magic.
AGENDA

3. • Have you done a live stream?
• What was your role?
• What service(s) have you used?
• What was your viewership?
CONNECT

4. The Long Tail

5. B
“A Long Tail is just culture unfiltered by economic scarcity.”
“Broadly, the Long Tail is about abundance. Abundant shelf space,
abundant distribution, abundant choice.”
“We are turning from a mass market back into a niche nation,
defined now not by our geography but by our interests.”
– Chris Anderson (Wired Magazine)

7. B
The secret to creating a thriving Long Tail business can
be summarized in two imperatives:
1. Make everything available.
2. Help me find it.
– Chris Anderson (Wired Magazine)

8. Going Live

9. • Authenticity
• Interaction
• Of The Moment
GO

10. • Complexity
• Cost vs. Value
• Risk (e.g. iPhone 6 Launch)
NO GO

11. • Who are your stakeholders?
• Who is your audience?
• What is a successful stream?
• How do you measure stream ROI?
KNOW

12. Start with ROI

13. • Live Viewers
• Replay Viewers
• VOD Viewers
VIEWS

14. • Drive Social Shares
• Add Followers
• Grow Mailing Lists
ENGAGE

15. • Advertising
• Product Placement
• Drive Sales
MONETIZE

16. Distribution
Planning

17. • Youtube
• uStream
• LiveStream
• BitGravity
LIVE
• Kontiki (Secure)
• New Kids
• Periscope
• Meerkat

18. • Keep The Stream Alive
• Follow the Sun Events
• Rolling Over to Fill
REPLAY

19. • YouTube
• Vimeo
• White Label (e.g. Brightcove)
VOD

20. • Pre-Event Distribution
• Evergreen VOD Link
• Own the URL
• Embed the video
URL

21. Engagement
Design

22. EVERGREEN
Look for proven, timeless content
opportunities that can be
enhanced by immediacy and/or
interaction.

23. B
"The only difference between me and Seinfeld, is that
when you leave a topical show, you gotta be ready to
leave because you disappear … you have to be sanguine
about the decision that you’re gone. ”
– Jon Stewart

24. • Celebrity Hangouts
• Album/Trailer Release
• “Man on the Street”
• Backstage Pass
IDEAS
• “How-To” Content
• Product Launch
• Apple & Salesforce
• Live Series

25. Reconsider obvious
promotional content

28. THE EVENT

29. • Know Your Audience
• Know Your Tech
• Alternate Languages
• Disclaimers (e.g. Safe Harbor)
GATHER

30. • The P.A.C.E Method
• Site Surveys
• The “Krikey” Kit
• Licensed Music
ANTICIPATE

31. • Produce LIVE with VOD in mind
– Intro/Outro
– Lower Thirds & Bugs
– Plates & Cards (YouTube)
THE MIX

32. • Vet for Success
• Person & Connection
• Establish Boundaries
• The Virtual Green Room
TALENT

33. • The Interactive Pull
• Take Questions from Social Streams
• Interrotron for Natural Interaction
INTERACT

35. Not Magic,
Not New

38. Political Events Sporting Events Corporate Keynotes Media Launches
Our Work

39. Doug Daulton
Creative Director & CSO
doug@signalworx.com
@dougdaulton
signalworx.com
@signalworx

40. B
"There is no right and wrong, there is
only interesting, and less interesting. ”
– SAM MENDES