Too often, live streams tend to be short-lived, often expensive, events. With some forethought, you can add long tail value to you next live stream. Originally presented at Post | Production World 2015 at NABShow.

1. Long-Tail
Live Streams

2. • Explain the “Long-Tail” as it applies to live streams
• Provide tools to evaluate your live stream programs
• Share tips to design effective long-tail live streams
• Demistify live streaming. Its not new. Its not magic.
AGENDA

3. • Have you done a live stream?
• What was your role?
• What service(s) have you used?
• What was your viewership?
CONNECT

4. The Long Tail

5. B
“A Long Tail is just culture unfiltered by economic scarcity.”
“Broadly, the Long Tail is about abundance. Abundant shelf space,
abundant distribution, abundant choice.”
“We are turning from a mass market back into a niche nation,
defined now not by our geography but by our interests.”
– Chris Anderson (Wired Magazine)

7. B
The secret to creating a thriving Long Tail business can
be summarized in two imperatives:
1. Make everything available.
2. Help me find it.
– Chris Anderson (Wired Magazine)

8. Going Live

9. • Authenticity
• Interaction
• Of The Moment
GO

10. • Complexity
• Cost vs. Value
• Risk (e.g. iPhone 6 Launch)
NO GO

11. • Who are your stakeholders?
• Who is your audience?
• What is a successful stream?
• How do you measure stream ROI?
KNOW

12. Start with ROI

13. • Live Viewers
• Replay Viewers
• VOD Viewers
VIEWS

14. • Drive Social Shares
• Add Followers
• Grow Mailing Lists
ENGAGE

15. • Advertising
• Product Placement
• Drive Sales
MONETIZE

16. Distribution
Planning

17. • Youtube
• uStream
• LiveStream
• BitGravity
LIVE
• Kontiki (Secure)
• New Kids
• Periscope
• Meerkat

18. • Keep The Stream Alive
• Follow the Sun Events
• Rolling Over to Fill
REPLAY

19. • YouTube
• Vimeo
• White Label (e.g. Brightcove)
VOD

20. • Pre-Event Distribution
• Evergreen VOD Link
• Own the URL
• Embed the video
URL

21. Engagement
Design

22. EVERGREEN
Look for proven, timeless content
opportunities that can be
enhanced by immediacy and/or
interaction.

23. B
"The only difference between me and Seinfeld, is that
when you leave a topical show, you gotta be ready to
leave because you disappear … you have to be sanguine
about the decision that you’re gone. ”
– Jon Stewart

24. • Celebrity Hangouts
• Album/Trailer Release
• “Man on the Street”
• Backstage Pass
IDEAS
• “How-To” Content
• Product Launch
• Apple & Salesforce
• Live Series

25. Reconsider obvious
promotional content

28. THE EVENT

29. • Know Your Audience
• Know Your Tech
• Alternate Languages
• Disclaimers (e.g. Safe Harbor)
GATHER

30. • The P.A.C.E Method
• Site Surveys
• The “Krikey” Kit
• Licensed Music
ANTICIPATE

31. • Produce LIVE with VOD in mind
– Intro/Outro
– Lower Thirds & Bugs
– Plates & Cards (YouTube)
THE MIX

32. • Vet for Success
• Person & Connection
• Establish Boundaries
• The Virtual Green Room
TALENT

33. • The Interactive Pull
• Take Questions from Social Streams
• Interrotron for Natural Interaction
INTERACT

35. Not Magic,
Not New

38. Political Events Sporting Events Corporate Keynotes Media Launches
Our Work

39. Doug Daulton
Creative Director & CSO
doug@signalworx.com
@dougdaulton
signalworx.com
@signalworx

40. B
"There is no right and wrong, there is
only interesting, and less interesting. ”
– SAM MENDES