Augme Technologies, Inc. has launched a mobile marketing campaign to promote Delverde pasta as part of its re-launch in the U.S. market. The initiative, starting in New York's D'Agostino stores, will allow consumers to access recipes through QR codes and SMS keywords, enhancing their shopping experience. The campaign aims to boost customer engagement and sales while building brand loyalty for Delverde.

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News from
December 6, 2010
December 2, 2010
Augme Technologies, Inc., provider of the only end-to-end mobile marketing platform, announced
that it has commenced a mobile marketing campaign as part of a broad effort to re-launch
Delverde Pasta, a premium Italian pasta, in the U.S. market. The first stage of the mobile
campaign will engage consumers at popular D’Agostino stores throughout New York providing
convenient access to recipes that assist customers with their entertaining needs.
One of the world’s best pastas, Delverde is experiencing a resurgence and mounting a broad
marketing effort in the Northeastern United States. While the majority of initiatives will be
introduced in 2011, Delverde will benefit from an initial mobile marketing program in the fourth
quarter of 2010, which is being executed by their U.S. agency Harvey and Daughters.
―Augme’s AD LIFE mobile platform provides Delverde an opportunity to effectively communicate
and interact with its customers when they are most attuned to the product,‖ observed David
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Apple, Chief Marketing Officer of Augme
Technologies, Inc. ―We are excited to
launch this relationship by creating a mobile
strategy that adds value to the customer
experience while impacting Delverde’s ROI.‖
Beginning this week, QR codes (two-
dimensional codes readable by
smartphones) and SMS keywords will be
accessible on in-store shelf talkers in 18
D’Agostino stores in New York. Consumers
can text one of the keywords – ―SHARE‖ or
―SAVOR‖ — to 30333 or scan one of the 2D
Barcodes to access the user-friendly mobile
destination. Once connected, consumers
will be immersed in Delverde recipes and
wine pairings that cater to their specific
entertaining needs, including casual, formal,
romantic, healthy, truly Italian or outdoor
dining.
―Mobile is very important to our customers,
which makes it a priority for us,‖ said
Cristobal Prat-Gay, Delverde Managing
Director in the USA. ―We are excited to
work with Augme Technologies to execute a
mobile strategy that enhances the shopping experience in an exciting manner and should
positively impact product sales, while building customer loyalty to the Delverde brand.‖
386 Park Avenue South, 10th Floor New York, NY 10016
Telephone: (212) 685-4300 Fax: (212) 685-9024
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