Remodista = Retail and Mobility Distilled(re – mo – dist – a) – proper n. pl.Remodista is a savvy retailer’s forum for all thingsmobile, taking its name—and mission—from coreprinciples of retail and mobility distilled into onecommunity. Fresh content from industry thoughtleaders and peer reflection meet in a collaborativeenvironment for retailers to learn, share and bringvisionary strategies to market.
Remodista is a savvy retailer’s forum for all things mobile, taking its name—and mission—from core principles of retail and mobility distilled into one community. Fresh content from industry thought leaders and peer reflection meet in a collaborative environment for retailers to learn, share and bring visionary strategies to market.
Managing the Mobile Rush: Smart Strategies for Multi‐channel PublishingLocalDirectgov
Sitecore empowers mobile marketers with an integrated solution that allows marketing organizations to engage customers across channels like website, email, and mobile to drive business results. Smartphones and tablets are hugely popular mobile devices, outpacing PC sales, and creating new opportunities for mobile content and marketing. The document discusses best practices for mobile strategies and how Sitecore's content management system enables efficient multi-channel publishing to take advantage of the mobile opportunity.
Очень интересное исследование, которое относится, правда, к сфере В2С... Оригинал исследования можно взять здесь - http://l2thinktank.com/, но для просмотра требуется регистрация...
Digital media is becoming increasingly important with 79% of consumers spending time daily on mobile devices versus 21% on PCs. AKTIFMOB is an expert digital media company that provides mobile advertising, mobile publications, mobile mini-sites, and social media management platforms. Their clients include major brands like Pepsodent, Ajinomoto, Ford, and Hyundai as well as events like IndosatAwards. AKTIFMOB focuses on creating formulaic digital campaigns that integrate sales and uses metrics to ensure accountability.
Mobilizing The Shopping Experience: Tips for Building Relevant mCommerce Rela...G3 Communications
This webinar is designed to help retailers move off the sidelines offering how-to tips for:
* Getting started with mobile
* Getting buy-in for mobile apps in the store
Industry analysts have predicted that retailers that get in early and learn what their customers want from their mobile experience will drive the evolutionary curve of mobile shopping. Those who sit on the sidelines watching will quickly find themselves too far behind to catch up with any competitively differentiating capabilities.
Hot house istrategy_presentation_february_2012_original-1iStrategy
The document discusses how consumer usage of mobile devices for internet access and social media is growing rapidly, surpassing desktop usage. It notes that nearly half of smartphone users have Android devices, so brands need to support Android as well as iOS to reach the majority of mobile users. The document also provides tips on developing an effective mobile marketing strategy, such as understanding consumer mobile behaviors and choosing technologies like SMS that are widely used.
The document discusses internet usage trends in China based on a survey conducted in June 2010. Some key findings include:
- Users spent an average of 19.8 hours online per week, up slightly from 18.7 hours six months prior.
- Internet usage has more than doubled since 2002, driven by more users and time spent online.
- Younger users tend to spend more time online on average than older users.
This presentation was prepared for my “Mobile Phones in Development: Innovation, Entrepreneurship and Technology Appropriation” class at the University of Washington.
Remodista is a savvy retailer’s forum for all things mobile, taking its name—and mission—from core principles of retail and mobility distilled into one community. Fresh content from industry thought leaders and peer reflection meet in a collaborative environment for retailers to learn, share and bring visionary strategies to market.
Managing the Mobile Rush: Smart Strategies for Multi‐channel PublishingLocalDirectgov
Sitecore empowers mobile marketers with an integrated solution that allows marketing organizations to engage customers across channels like website, email, and mobile to drive business results. Smartphones and tablets are hugely popular mobile devices, outpacing PC sales, and creating new opportunities for mobile content and marketing. The document discusses best practices for mobile strategies and how Sitecore's content management system enables efficient multi-channel publishing to take advantage of the mobile opportunity.
Очень интересное исследование, которое относится, правда, к сфере В2С... Оригинал исследования можно взять здесь - http://l2thinktank.com/, но для просмотра требуется регистрация...
Digital media is becoming increasingly important with 79% of consumers spending time daily on mobile devices versus 21% on PCs. AKTIFMOB is an expert digital media company that provides mobile advertising, mobile publications, mobile mini-sites, and social media management platforms. Their clients include major brands like Pepsodent, Ajinomoto, Ford, and Hyundai as well as events like IndosatAwards. AKTIFMOB focuses on creating formulaic digital campaigns that integrate sales and uses metrics to ensure accountability.
Mobilizing The Shopping Experience: Tips for Building Relevant mCommerce Rela...G3 Communications
This webinar is designed to help retailers move off the sidelines offering how-to tips for:
* Getting started with mobile
* Getting buy-in for mobile apps in the store
Industry analysts have predicted that retailers that get in early and learn what their customers want from their mobile experience will drive the evolutionary curve of mobile shopping. Those who sit on the sidelines watching will quickly find themselves too far behind to catch up with any competitively differentiating capabilities.
Hot house istrategy_presentation_february_2012_original-1iStrategy
The document discusses how consumer usage of mobile devices for internet access and social media is growing rapidly, surpassing desktop usage. It notes that nearly half of smartphone users have Android devices, so brands need to support Android as well as iOS to reach the majority of mobile users. The document also provides tips on developing an effective mobile marketing strategy, such as understanding consumer mobile behaviors and choosing technologies like SMS that are widely used.
The document discusses internet usage trends in China based on a survey conducted in June 2010. Some key findings include:
- Users spent an average of 19.8 hours online per week, up slightly from 18.7 hours six months prior.
- Internet usage has more than doubled since 2002, driven by more users and time spent online.
- Younger users tend to spend more time online on average than older users.
This presentation was prepared for my “Mobile Phones in Development: Innovation, Entrepreneurship and Technology Appropriation” class at the University of Washington.
This document summarizes the key findings from Accenture's 2012 Consumer Electronics Products and Services Usage Report, which surveyed over 10,000 consumers across 10 countries. It identifies 5 major trends in consumer electronics: 1) consumers are rapidly adopting mobile technologies like smartphones and tablets; 2) consumers are increasingly relying on cloud services; 3) consumers' use of electronics depends heavily on apps; 4) purchasing patterns are shifting globally with emerging markets leading growth; and 5) consumers prefer purchasing electronics through multiple channels like retailers and online. The report provides details on these trends, such as smartphone and tablet ownership growing exponentially while intentions to purchase computers and TVs are declining.
The document provides an executive summary and key insights about the top digital trends for 2012. Some of the main points include:
- Smartphone, tablet, and e-reader adoption will continue to grow rapidly, fueling increased consumption of digital content.
- Marketers and retailers are focusing more on analyzing vast amounts of consumer data to better target customers and measure campaign effectiveness.
- Content owners are also using more sophisticated data analysis to understand how media is consumed and shared across different platforms.
- Magnetic content that blurs the lines between advertising and content, such as branded videos and apps, is gaining traction as a way for brands to engage audiences.
- The proliferation of devices people use to access
The document provides an executive summary and key insights about the top digital trends for 2012. Some of the main points include:
- Smartphone, tablet, and e-reader adoption will continue to grow rapidly, fueling increased consumption of digital content.
- Marketers and retailers are focusing more on analyzing vast amounts of consumer data to better target customers and measure campaign effectiveness.
- Content owners are also using more sophisticated data analysis to understand how media is consumed and shared across different platforms.
- Magnetic content that blurs the lines between advertising and content, such as branded videos and apps, is gaining traction as a way for brands to engage audiences.
- The proliferation of devices people use to access
This document discusses the growing importance and opportunities of mobile marketing. It notes that mobile phone and tablet usage is increasing dramatically, with nearly 200 million mobile internet users in the US by 2016. Effective mobile marketing requires a closed-loop approach of understanding audiences, engaging them with targeted mobile ads, and driving responses through mobile transactions. However, there are challenges in measurement, proving ROI, delivering engaging content, and enabling transactions on mobile. Carriers are developing solutions to help marketers with audience understanding, targeted engagement, and driving mobile transactions. Privacy is also a key consideration, with transparency, choice and control being important.
U.S. Digital future in focus 2012 (comScore) -Feb12Retelur Marketing
Motivados por la ola de innovación de los dispositivos digitales y las nuevas plataformas tecnológicas de software, las cuales, los consumidores han adoptado rápidamente, introduciéndolas en sus hábitos de consumo digitales. 2011 marcó un emocionante año para la industria de medios digitales y marcó un año aún más trascendental por delante. (inglés)
Mobile usage is growing exponentially, eclipsing desktop usage. Brands must have a mobile presence to engage consumers across devices. Data shows tablets are optimally suited for multimedia content like videos, while smartphones are best for quick tasks on the go. A mobile website reaches broader audiences, while apps allow deeper engagement.
Facebook led social media in redefining communication in the digital world in 2011. Online video viewing significantly increased, with over 100 million Americans watching daily. Digital advertising continued shifting to online platforms, while e-commerce sales grew 12% due to price and convenience. The rise of smartphones and tablets also fueled increased content consumption across various devices.
Main Street: New Rules for a New VisionMarcus Garnet
How public participation, Lego, computer modelling and analysis led to new planning policies and zoning to implement a streetscape vision in suburban Dartmouth, Nova Scotia, Canada
Prezentácia ku dňu Vedy a techniky 2013 na FMK v Trnave.
Ako to prebiehalo:
Študenti na začiatku dostali formulár do ktorého si zapisovali svoje odpovede. Najlepší hádač vyhral iguide od SCR - www.iguide.scr.sk takže už len kvôli tomu sa oplatilo prísť. Ku každej hádanke bol konkrétny výskum, ktorý danú odpoveď potvrdzoval.
Popis témy:
Reč bola o využití psychológie v dizajne. Študenti sa dozvedeli na konkrétnych príkladoch z praxe, ako sa správajú ľudia na internete, čo pri tom cítia, nad čím rozmýšľajú a aké rozhodnutia robia. Ukázali sme si aj rozdiel medzi hipsterským a profesionálnym dizajnom.
The document discusses how personalization and dynamic content are becoming increasingly important on websites. It notes that 52% of marketers see content personalization as critical and 75% of consumers like it when brands personalize their content. However, personalization can create issues for search engine optimization as dynamic URLs and content are more difficult for search engines to index than static pages. The document provides tips for SEOs to help address these personalization and SEO challenges, such as using static URLs when possible and submitting accurate sitemaps.
This document summarizes a study of CEO succession events among the largest 100 U.S. corporations between 2005-2015. The study analyzed executives who were passed over for the CEO role ("succession losers") and their subsequent careers. It found that 74% of passed over executives left their companies, with 30% eventually becoming CEOs elsewhere. However, companies led by succession losers saw average stock price declines of 13% over 3 years, compared to gains for companies whose CEO selections remained unchanged. The findings suggest that boards generally identify the most qualified CEO candidates, though differences between internal and external hires complicate comparisons.
Lightning Talk #9: How UX and Data Storytelling Can Shape Policy by Mika Aldabaux singapore
How can we take UX and Data Storytelling out of the tech context and use them to change the way government behaves?
Showcasing the truth is the highest goal of data storytelling. Because the design of a chart can affect the interpretation of data in a major way, one must wield visual tools with care and deliberation. Using quantitative facts to evoke an emotional response is best achieved with the combination of UX and data storytelling.
Sitecore mobile whitepaperManaging the Mobile Rush: Smart Strategies for Mult...LocalDirectgov
Sitecore empowers mobile marketers with an integrated solution that allows marketing organizations to engage customers across channels like website, email, and mobile to drive business results. Smartphones and tablets are hugely popular mobile devices, outpacing PC sales, and creating new opportunities for mobile content and marketing. The document discusses best practices for mobile strategies and how Sitecore's content management system enables efficient multi-channel publishing to take advantage of the mobile opportunity.
This document discusses mobile marketing trends and opportunities. It notes that while mobile has been called "the year of mobile" for many years by experts, it is only recently becoming a major marketing channel. The mobile landscape is complex with many devices, platforms, and options for advertisers. Key trends include rising smartphone usage and sales, growth of mobile internet usage and apps, and increasing time spent on social networks and other sites on mobile. The document also summarizes projections for growing mobile advertising spending in the US and worldwide through 2013, led by display, search, and in-app advertising as smartphones and data plans become more common.
This report summarizes a study on consumer and retailer use of mobile technology. Some key findings include:
1) 77% of respondents currently use a smartphone, with the iPhone being the most popular future device at 56%. Texting is nearly universal.
2) 41% of smartphone users check competitive prices in stores using apps, and 35% have redeemed mobile coupons.
3) Retailers are increasing support for the iPhone and Android platforms to engage customers mobile, though support for Windows phones is low despite consumer interest.
4) Most retailers plan to offer electronic coupon scanning directly from customers' phones within a year using new optical scanner technology.
This document discusses mobile trends in India and how Appsnack helps brands engage mobile audiences. It notes that within 1-3 years, mobile usage could surpass desktop in India. Appsnack provides rich, engaging ad formats and targets mobile users at scale across over 506 million unique users per month based on location, demographics, device and content. The document emphasizes the importance of relevancy, rich media experiences and ROI for mobile advertising.
Mobile marketing is growing rapidly in China due to the large number of mobile users. Some key mobile marketing strategies and opportunities in China include SMS ads, mobile display ads, mobile search ads, and push notifications. Mobile apps are also popular in China for entertainment, social media, commerce, and convenience purposes. Mobile ad spending in China is expected to double in 2011 to over $450 million as smartphones and mobile internet usage increases substantially.
Emerging Mobile Trends & Behaviors for 2013Paul Booth
Globally, tablet sales are forecast to outstrip PC sales by 2016. While tablet customers share behaviors with PC users, there are differences across platforms that present opportunities for marketers. By 2013, over 50% of all emails are expected to be opened on mobile devices like phones and tablets, down from 36% in the first half of 2012. This poses challenges for marketers as email performs less well on these devices. Responsive design can optimize the email experience based on the device. Near field communication (NFC) is expected to enable more applications especially mobile payments, which could reach $100 billion by 2016. Mobile payments and digital wallets will continue gaining mainstream adoption through 2013 and beyond.
This presentation provides an overview of the Chinese mobile marketing space. Also contains some useful examples of mobile advertisements and mobile apps.
This document summarizes the key findings from Accenture's 2012 Consumer Electronics Products and Services Usage Report, which surveyed over 10,000 consumers across 10 countries. It identifies 5 major trends in consumer electronics: 1) consumers are rapidly adopting mobile technologies like smartphones and tablets; 2) consumers are increasingly relying on cloud services; 3) consumers' use of electronics depends heavily on apps; 4) purchasing patterns are shifting globally with emerging markets leading growth; and 5) consumers prefer purchasing electronics through multiple channels like retailers and online. The report provides details on these trends, such as smartphone and tablet ownership growing exponentially while intentions to purchase computers and TVs are declining.
The document provides an executive summary and key insights about the top digital trends for 2012. Some of the main points include:
- Smartphone, tablet, and e-reader adoption will continue to grow rapidly, fueling increased consumption of digital content.
- Marketers and retailers are focusing more on analyzing vast amounts of consumer data to better target customers and measure campaign effectiveness.
- Content owners are also using more sophisticated data analysis to understand how media is consumed and shared across different platforms.
- Magnetic content that blurs the lines between advertising and content, such as branded videos and apps, is gaining traction as a way for brands to engage audiences.
- The proliferation of devices people use to access
The document provides an executive summary and key insights about the top digital trends for 2012. Some of the main points include:
- Smartphone, tablet, and e-reader adoption will continue to grow rapidly, fueling increased consumption of digital content.
- Marketers and retailers are focusing more on analyzing vast amounts of consumer data to better target customers and measure campaign effectiveness.
- Content owners are also using more sophisticated data analysis to understand how media is consumed and shared across different platforms.
- Magnetic content that blurs the lines between advertising and content, such as branded videos and apps, is gaining traction as a way for brands to engage audiences.
- The proliferation of devices people use to access
This document discusses the growing importance and opportunities of mobile marketing. It notes that mobile phone and tablet usage is increasing dramatically, with nearly 200 million mobile internet users in the US by 2016. Effective mobile marketing requires a closed-loop approach of understanding audiences, engaging them with targeted mobile ads, and driving responses through mobile transactions. However, there are challenges in measurement, proving ROI, delivering engaging content, and enabling transactions on mobile. Carriers are developing solutions to help marketers with audience understanding, targeted engagement, and driving mobile transactions. Privacy is also a key consideration, with transparency, choice and control being important.
U.S. Digital future in focus 2012 (comScore) -Feb12Retelur Marketing
Motivados por la ola de innovación de los dispositivos digitales y las nuevas plataformas tecnológicas de software, las cuales, los consumidores han adoptado rápidamente, introduciéndolas en sus hábitos de consumo digitales. 2011 marcó un emocionante año para la industria de medios digitales y marcó un año aún más trascendental por delante. (inglés)
Mobile usage is growing exponentially, eclipsing desktop usage. Brands must have a mobile presence to engage consumers across devices. Data shows tablets are optimally suited for multimedia content like videos, while smartphones are best for quick tasks on the go. A mobile website reaches broader audiences, while apps allow deeper engagement.
Facebook led social media in redefining communication in the digital world in 2011. Online video viewing significantly increased, with over 100 million Americans watching daily. Digital advertising continued shifting to online platforms, while e-commerce sales grew 12% due to price and convenience. The rise of smartphones and tablets also fueled increased content consumption across various devices.
Main Street: New Rules for a New VisionMarcus Garnet
How public participation, Lego, computer modelling and analysis led to new planning policies and zoning to implement a streetscape vision in suburban Dartmouth, Nova Scotia, Canada
Prezentácia ku dňu Vedy a techniky 2013 na FMK v Trnave.
Ako to prebiehalo:
Študenti na začiatku dostali formulár do ktorého si zapisovali svoje odpovede. Najlepší hádač vyhral iguide od SCR - www.iguide.scr.sk takže už len kvôli tomu sa oplatilo prísť. Ku každej hádanke bol konkrétny výskum, ktorý danú odpoveď potvrdzoval.
Popis témy:
Reč bola o využití psychológie v dizajne. Študenti sa dozvedeli na konkrétnych príkladoch z praxe, ako sa správajú ľudia na internete, čo pri tom cítia, nad čím rozmýšľajú a aké rozhodnutia robia. Ukázali sme si aj rozdiel medzi hipsterským a profesionálnym dizajnom.
The document discusses how personalization and dynamic content are becoming increasingly important on websites. It notes that 52% of marketers see content personalization as critical and 75% of consumers like it when brands personalize their content. However, personalization can create issues for search engine optimization as dynamic URLs and content are more difficult for search engines to index than static pages. The document provides tips for SEOs to help address these personalization and SEO challenges, such as using static URLs when possible and submitting accurate sitemaps.
This document summarizes a study of CEO succession events among the largest 100 U.S. corporations between 2005-2015. The study analyzed executives who were passed over for the CEO role ("succession losers") and their subsequent careers. It found that 74% of passed over executives left their companies, with 30% eventually becoming CEOs elsewhere. However, companies led by succession losers saw average stock price declines of 13% over 3 years, compared to gains for companies whose CEO selections remained unchanged. The findings suggest that boards generally identify the most qualified CEO candidates, though differences between internal and external hires complicate comparisons.
Lightning Talk #9: How UX and Data Storytelling Can Shape Policy by Mika Aldabaux singapore
How can we take UX and Data Storytelling out of the tech context and use them to change the way government behaves?
Showcasing the truth is the highest goal of data storytelling. Because the design of a chart can affect the interpretation of data in a major way, one must wield visual tools with care and deliberation. Using quantitative facts to evoke an emotional response is best achieved with the combination of UX and data storytelling.
Sitecore mobile whitepaperManaging the Mobile Rush: Smart Strategies for Mult...LocalDirectgov
Sitecore empowers mobile marketers with an integrated solution that allows marketing organizations to engage customers across channels like website, email, and mobile to drive business results. Smartphones and tablets are hugely popular mobile devices, outpacing PC sales, and creating new opportunities for mobile content and marketing. The document discusses best practices for mobile strategies and how Sitecore's content management system enables efficient multi-channel publishing to take advantage of the mobile opportunity.
This document discusses mobile marketing trends and opportunities. It notes that while mobile has been called "the year of mobile" for many years by experts, it is only recently becoming a major marketing channel. The mobile landscape is complex with many devices, platforms, and options for advertisers. Key trends include rising smartphone usage and sales, growth of mobile internet usage and apps, and increasing time spent on social networks and other sites on mobile. The document also summarizes projections for growing mobile advertising spending in the US and worldwide through 2013, led by display, search, and in-app advertising as smartphones and data plans become more common.
This report summarizes a study on consumer and retailer use of mobile technology. Some key findings include:
1) 77% of respondents currently use a smartphone, with the iPhone being the most popular future device at 56%. Texting is nearly universal.
2) 41% of smartphone users check competitive prices in stores using apps, and 35% have redeemed mobile coupons.
3) Retailers are increasing support for the iPhone and Android platforms to engage customers mobile, though support for Windows phones is low despite consumer interest.
4) Most retailers plan to offer electronic coupon scanning directly from customers' phones within a year using new optical scanner technology.
This document discusses mobile trends in India and how Appsnack helps brands engage mobile audiences. It notes that within 1-3 years, mobile usage could surpass desktop in India. Appsnack provides rich, engaging ad formats and targets mobile users at scale across over 506 million unique users per month based on location, demographics, device and content. The document emphasizes the importance of relevancy, rich media experiences and ROI for mobile advertising.
Mobile marketing is growing rapidly in China due to the large number of mobile users. Some key mobile marketing strategies and opportunities in China include SMS ads, mobile display ads, mobile search ads, and push notifications. Mobile apps are also popular in China for entertainment, social media, commerce, and convenience purposes. Mobile ad spending in China is expected to double in 2011 to over $450 million as smartphones and mobile internet usage increases substantially.
Emerging Mobile Trends & Behaviors for 2013Paul Booth
Globally, tablet sales are forecast to outstrip PC sales by 2016. While tablet customers share behaviors with PC users, there are differences across platforms that present opportunities for marketers. By 2013, over 50% of all emails are expected to be opened on mobile devices like phones and tablets, down from 36% in the first half of 2012. This poses challenges for marketers as email performs less well on these devices. Responsive design can optimize the email experience based on the device. Near field communication (NFC) is expected to enable more applications especially mobile payments, which could reach $100 billion by 2016. Mobile payments and digital wallets will continue gaining mainstream adoption through 2013 and beyond.
This presentation provides an overview of the Chinese mobile marketing space. Also contains some useful examples of mobile advertisements and mobile apps.
Mobile VoIP is expected to evolve from niche to mainstream in 2010 as new services blend a range of IP-based features around mobile voice. These multifunction services will offer low-cost calls as well as additional functionality like one-to-many calling and voice-to-text. Their adoption could drive a fundamental shift in expectations for mobile voice and attract tens of millions of users by the end of 2010. However, mobile VoIP faces challenges from network restrictions and inconsistent quality that may slow its growth in 2010.
In the second quarter of 2011, InMobi served over 18.7 billion mobile ad impressions in North America, a 39.6% increase from the previous quarter. Smartphone impressions grew 63.5% and now make up 78% of impressions, driven by growing adoption. Half of all ads are now seen within mobile apps, triple the global average. Android remains the top mobile platform but lost 4 share points as Apple's iOS grew rapidly following the iPhone launch on Verizon, gaining 11 share points. Nokia and Symbian have low shares in North America relative to their global footprint.
The potential of digital publishing in an emerging market : John WheelerFootnote Summit
The document discusses trends in mobile device and internet usage. It notes that mobile internet traffic now accounts for 3% of all internet traffic, up from 1% just two years ago. In India, 60% of internet traffic now comes from mobile devices, surpassing desktop traffic. The number of mobile devices is also growing rapidly, with over 1.7 billion smartphone and tablet units expected to be sold in 2015, compared to less than 400 million PC and laptop units. Mobile data usage is also doubling annually in many regions. Africa and South America represent large potential growth areas due to rising penetration rates in developing areas.
Qponomics is a free mobile coupon application that uses GPS technology to send electronic coupons to users in their geographic location in real time. It targets the growing number of smartphone users, estimated to reach 150 million by the end of 2009. Consumers love Qponomics because it gives them free offers near them without clipping coupons, and they can access them anywhere on their mobile phones.
Qponomics is a free mobile coupon application that uses GPS technology to send electronic coupons to users in their geographic location in real time. It targets the growing number of smartphone users, estimated to reach 150 million by the end of 2009. Qponomics allows businesses to design targeted mobile coupon campaigns, track their performance, and go paperless - helping the environment.
Incorporating Mobile Commerce in your Multi-Channel strategy IBM Software India
This whitepaper understates the importance of incorporating mobile commerce in your multi channel strategy. The authors of this whitepaper are Luis E Rodriguez and Michael Au respectively who are IBM experts.
Helping Midmarket Businesses Build a Successful Mobile Solutions StrategySMB Group
This document discusses helping midmarket businesses build successful mobile strategies. It covers mobile trends for employees, customers, partners and suppliers. Top drivers for mobile solutions include improving productivity and collaboration, while security and costs are top inhibitors. The adoption of mobile business apps is expected to double in the next 12 months. Partners can help businesses address security challenges and develop mobile strategies.
The document discusses 13 mobile trends for 2013 and beyond. Some key points:
- Everything Is Connected: Machine-to-machine communication is maturing, enabling objects like washing machines and coffee makers to communicate wirelessly. Cars are also becoming mobile devices with built-in connectivity.
- Everyone Gets Connected: Efforts aim to connect the next billion users in developing regions by expanding 3G/4G networks and designing more accessible hardware/software.
- The Mobile-Driven Life: Younger generations expect constant connectivity. Mobile will become the primary screen and starting point for brands. Consumers will get personalized recommendations and offers tailored to their location and profiles from connected devices like cars.
Sandy Shanman presentation this deck at Mobile Marketing Live on the Mobile Advertising Panel. He discusses the 3Rs of Mobile Advertising - Rich-Media, Relevancy and ROI
This document provides an overview of mobile trends and best practices for marketers. It finds that mobile penetration continues to grow globally, with smartphones becoming the dominant mobile device. Tablet usage is also increasing rapidly and becoming an important secondary screen. The key insights are:
- Mobile and tablet ownership is now mainstream, with over half of populations in major markets owning smartphones.
- Tablets are replacing PCs as the primary digital device and are often used for "second screening" alongside TV viewing.
- Most consumer journeys now span multiple devices, with mobile often the starting point for online activities.
- Marketers need to develop consistent omnichannel experiences optimized for different mobile contexts to cater to fluid, multidevice
Enabling best practice Web experiences for today's increasingly Mobile world: This white paper explores why a Web Content Management solution that’s not optimized for ‘customers in motion,’ could be the deal breaker for customer engagement. Find out how innovative approaches to WCM can keep your company aligned with customer expectations in a mobile world.
Mobile marketing is growing rapidly as mobile device usage increases. A mobile site allows institutions to reach audiences browsing on smartphones across platforms more cost-effectively than a mobile app. Considerations for developing a mobile site include that the fastest growing demographics for mobile internet usage are 18-34 year olds, which fits most higher education institutions' target audiences. Mobile sites are simpler to develop and maintain than separate apps for different platforms. If an institution relies on its website for admissions, it should move to where its audience has migrated by developing a mobile-friendly site.
Similar to Remodista Leadership Session Insights Gained Q3 2012 (20)
2. Remodista
=
Retail
and
Mobility
Distilled
(re – mo – dist – a) – proper n. pl.
Remodista is a savvy retailer’s forum for all things
mobile, taking its name—and mission—from core
principles of retail and mobility distilled into one
community. Fresh content from industry thought
leaders and peer reflection meet in a collaborative
environment for retailers to learn, share and bring
visionary strategies to market.
3. “We are rapidly getting to the point where
the single most important medium that people have is
their wireless device.
It’s with them every single moment of the day.
It’s genuinely the convergence box that
everyone’s been talking about for so many years.”
Andrew Robertson
“More
people
Chief Executive of BBDO
own
a
cellphone
than
own
a
toothbrush.”
“There
are
more
mobile
subscrip9ons
“Mobile
as
‘FIRST-‐ than
people
who
SCREEN’
for
all
web
have
access
to
safe
usage
will
happen
drinking
water.”
between
2013
to
2015.”
4. Smartphones
are
domina9ng
Some9me
this
year,
more
than
126
million
U.S.
consumers
are
expected
to
own
a
Smartphones
4
5. Both
in
U.S.
and
Interna9onally
Global smartphone
sales are up 63.1%
from 2010
488.5 million units
sold in 2011
In last 3 years, apps
downloaded
10.9 billion times
In January 2012,
8.5% of global
website hits came
from a mobile
device… Double
the amount
compared to same
time last year.
Yet,
the
global
focus
depends
on
the
size
and
sophis9ca9on
of
the
retailer
itself.
Even
though
some
aren’t
yet
ready
to
scale,
by
u9lizing
digital
and
mobile
they
can
expand
to
a
global
footprint.
5
6. And
tablets
are
making
a
huge
impact
>
40
million
tablets
in
use
in
U.S.
• less
than
2
years
aWer
launch
• Smartphones
took
7
years
• Television
took
16
years
Sources:
Forrester,
Morgan
Stanley
“Tablet
design
and
experience
are
not
the
same
as
the
experience
for
the
phone.”
~
Alexandra
Wilkis
Wilson,
Co
founder
and
CMO
of
Gilt
Groupe
at
the
Remodista
Leadership
Session
–
Chicago,
April
18,
2012
6
7. mCommerce
is
rapidly
evolving
With
a
Compound
Annual
Growth
Rate
(CAGR)
of
39%
for
mobile
commerce
over
next
four
years,
mobility
is
about
mee9ng
consumers
at
their
point
of
need.
Source:
Forrester
“Mobile
Commerce
Forecast:
2010
to
2016”
7
8. Consumers’
expecta9ons
are
based
on
their
experiences
with
mobile
leaders
» Expecta9ons
for
mobile
are
being
set
at
the
macro
level…
not
just
by
individual
industries
» “The more we step into mobile, the
more we realize that it is more about
the mobility of the consumer, than the
device.”
» Kelly Stickel, President and Founder of Remodista
8
9. The
ubiquity
of
mobile
creates
connec9on
demands
By
focusing
on
the
juncture
of
retailer
and
customer,
mobile
extends
the
brand
and
the
buying
journey
Social
shopping:
Women
want
to
stay
connected
so
they
can
find
the
best
deals
for
their
families.
Retailers
need
to
think
about
social
integra9on
through
connec9ng
the
dots
through
web
sites,
commerce,
and
social
The
only
way
to
bridge
the
gap
between
digital
and
real-‐world
is
through
mobile
experiences
9
10. Mobile
is
a
tool
for
engagement
and
ac9on…
Even
though
some
retailers
may
view
mobile
as
a
“frenemy,”
it
truly
bridges
the
gap
between
online
and
in-‐store.
Whether
QR
code,
mvs,
or
keyword,
ac9va9on
mobile
is
increasingly
leveraged
by
retailers
to
ac9vate
consumers
to
interact
with
the
brand…
in
store,
online,
at
home,
and
on-‐the-‐go.
Many
routes
to
ac9vate
consumers
using
mobile,
but
consistent
component
is
ensuring
content
meets
context.
Whether
exclusive
content,
products,
loyalty
programs,
coupons,
or
vo9ng,
op9mize
experience
for
mobile
and
plan
for
na9ve
capabili9es
to
the
device,
gps,
camera…
APIs
like
Instagram
and
Facebook
10
11. …which
responds
to
the
flexible
nature
of
the
shopper
Although
the
mobile
landscape
has
seen
a
tremendous
evolu9on
in
the
past
few
years
and
many
organiza9ons
are
beginning
to
mature
their
offerings,
there
are
several
key
things
to
keep
in
mind
when
considering
your
mobile
efforts:
Evolving
the
business
defini9on
of
“customer”
to
know
your
mobile
audience
Establishing
and
governing
a
consistent
brand
experience
Don’t
miniaturize…
Mobilize
Driving
enterprise
customer
intelligence
by
expanding
the
reach
of
customer
knowledge
capture
and
dissemina9on
through
mobility
Implemen9ng
capabili9es
to
measure
and
track
progress
toward
improving
customer
sa9sfac9on,
sales,
and
profitability
11
12. Game-‐changing
business
drivers
that
blur
the
physical
and
the
digital
are
inspiring
enterprises
around
the
globe:
Fast
return
on
investment
(ROI)
Increased
employee
produc9vity
Direct
interac9on
with
the
customer
Ability
to
airact
the
best
talent
Speed
of
decision
12
13. You
might
see
mobile
as
another
channel,
but…
This
is
a
Direc9on,
not
des9na9on
LEADER
Compe99ve
Advantage
“FAST”
FOLLOWER
GAP
WILL
CONTINUE
TO
INCREASE
This
line
will
keep
moving…quickly
CATCH
UP
This
path
is
harder
than
you
think
it
is.
STAY
THE
COURSE
Time
Leadership
in
the
mobile
space
relies
on
commitment
to
a
path
forward
13
14. Every
device
is
different
Design
and
build
programs
accordingly.
Know
when,
where,
and
how
your
consumer
uses
each
device.
Smartphone
is
lean-‐forward,
quick
snack,
scan-‐and-‐scram
Tablets
are
lean-‐back,
highly
involved,
entertainment
and
content-‐oriented
Provide
content,
services,
and
design
that
taps
into
natural
behaviors
exclusive
to
each
device.
Shopping
lists
Wish
lists
Coupons
In-‐store
product
loca9on
In-‐store
inventory
guidance
On
phone
purchasing
14
15. We
see
mobility
having
unimaginable
impact
across
the
enterprise
reduce revenue brand impact productivity dynamic
cost Customers
just-in-time Partners
proprietary Employees
Competitive advantage
Management
intelligence
customer sales force multiplier collaboration process efficiency content
brand interaction at in the context of knowledge sharing speed of
moments of decision daily workflow & collaboration decision
…enabling an intelligent, connected, agile business
15
16. Don’t
shrink…
re-‐think
30%
of
consumers
25-‐44
consider
a
retailer’s
“mobile
competence”
a
cri9cal
element
of
the
shopping
experience.
47%
of
smartphone
users
have
used
their
device
to
view
product
reviews
while
shopping
in
brick-‐and-‐mortar
store.
53%
of
shopper
indicated
a
willingness
to
share
loca9on-‐based
personal
info
in
exchange
for
value-‐added
content
and
an
augmented
shopping
experience.
EXPERIMENT
and
keep
it
fresh:
Pop-‐up
shops
Social
/
Mobile
campaigns
and
flash
sales
Augmented
reality
Consumers
will
experiment
with
you
and
like
being
surprised.
ext
level?
16
17. You
have
to
examine
the
right
ques9ons
How does a mobile-enabled business act?
What is the role of mobility in my business?
What is the set of mobility experiences people want from us?
What are the mobile capabilities we need to succeed?
What are the benefits and how do we measure results?
What should we do first (i.e. IMMEDIATELY)?
What does mobility success look like when we get there?
What is the business model that ensures long-term success?
17
18. Connect
to
Learn
More
Kelly
SOckel
Founder
and
President
of
Remodista
www.remodista.com
kelly@remodista.com
312-‐371-‐9302
@ks9ckel
@bricksandmobile
@moximorés
@mobile4mommies