We said what we said. Sometimes curating content is better than creating original content, especially for social selling! Suppose you or your company have the time and resources to create original content, and you send it to many people on LinkedIn to start a conversation. And the reality strikes, they don’t respond because, more often than not, many people on LinkedIn will see your original content as another pitch. On the other hand, sending them curated content from reputable sources or influencers they’re already following can get you a different, more positive reaction. So how do you successfully leverage curated content for social selling? On this episode of Making Sales Social Live, our resident hosts, Brynne Tillman and Bob Woods, break down 11 ways for you to leverage curated content to start more conversations, including how to incorporate ChatGPT in this strategy. So tune in, get ready to focus, and discover how to do social selling wisely using curated content. Want a summarized version of these tips? We got you! We prepared an eBook that covers all 11 Ways to Use Curated Content to Start Sales Conversations. Visit socialsaleslink.com/curatedcontent and bookmark it in your browser!

1. Ways to Use Curated Content to
Start Sales Conversations
11

2. Copyright ©️2013-2023 | Social Sales Link, LLC | All Rights Reserved.
1
Post curated content and mention the
author, their organization, and the
media outlet.
BONUS: ask your audience to share
their perspective in the comments.
11 Ways to Use Curated Content to
Start Sales Conversations

3. Copyright ©️2013-2023 | Social Sales Link, LLC | All Rights Reserved.
2
Find content from influencers and
thought leaders and engage with the
commenters. Then offer additional
insights from similar curated content.
11 Ways to Use Curated Content to
Start Sales Conversations

4. Copyright ©️2013-2023 | Social Sales Link, LLC | All Rights Reserved.
3
Take inventory of your connections,
identify those you'd like to engage, send
a text or video message mentioning the
content, why they'd like it and ask them
if they'd be interested in the link.
11 Ways to Use Curated Content to
Start Sales Conversations

5. Copyright ©️2013-2023 | Social Sales Link, LLC | All Rights Reserved.
4
Find content using industry hashtags,
engage with authors and commenters,
and connect with them.
Based on their insights, ask for their
input on your post.
11 Ways to Use Curated Content to
Start Sales Conversations

6. 5
Identify an influencer and search for
1st-degree connections who also
follow them.
Reach out to offer content from that
influencer, and with a personal note.
11 Ways to Use Curated Content to
Start Sales Conversations
Copyright ©️2013-2023 | Social Sales Link, LLC | All Rights Reserved.

7. Copyright ©️2013-2023 | Social Sales Link, LLC | All Rights Reserved.
6
Interview your prospects on Zoom or
LinkedIn Live around a trending topic
and use the curated content as the
primary topic for discussion.
11 Ways to Use Curated Content to
Start Sales Conversations

8. 7
Use a trending article or topic that
influences poll questions. Be sure to
provide your voters with a link in the
post to the curated content they may
refer to.
11 Ways to Use Curated Content to
Start Sales Conversations
Copyright ©️2013-2023 | Social Sales Link, LLC | All Rights Reserved.

9. Copyright ©️2013-2023 | Social Sales Link, LLC | All Rights Reserved.
8
Create a Newsletter with links to
curated industry insights and other
relevant content.
11 Ways to Use Curated Content to
Start Sales Conversations
Newsletter

10. Copyright ©️2013-2023 | Social Sales Link, LLC | All Rights Reserved.
9
Invite Creators to a Zoom interview or
LinkedIn LIVE event to discuss content
they published.
11 Ways to Use Curated Content to
Start Sales Conversations

11. Copyright ©️2013-2023 | Social Sales Link, LLC | All Rights Reserved.
10
Start a LinkedIn audio room to discuss a
topic based on a trending industry
article.
11 Ways to Use Curated Content to
Start Sales Conversations
Article

12. Copyright ©️2013-2023 | Social Sales Link, LLC | All Rights Reserved.
11
Partner with content creators who
attract a similar audience as yours.
Support each other by promoting and
engaging with each other's posts.
11 Ways to Use Curated Content to
Start Sales Conversations
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