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5
5Steps to
Become a
Micro-
Influencer on
LinkedIn
Copyright ©️2013-2023 | Social Sales Link, LLC | All Rights Reserved.
In the realm of social media
influencers, the goal on LinkedIn differs
for salespeople. Your aim should be to
become a micro-influencer, attracting a
precise audience – your prospects.
This eBook unveils "5 Steps to
Become a Micro-Influencer on
LinkedIn," helping you start more
sales conversations with your
ideal clients.
Copyright ©️2013-2023 | Social Sales Link, LLC | All Rights Reserved.
Some pre-works:
Create a list
of your ideal
clients
Listen to
what your
ideal clients
care about
1
1
2
2
Copyright ©️2013-2023 | Social Sales Link, LLC | All Rights Reserved.
5
5Steps to Become a
Micro-Influencer
on LinkedIn
Copyright ©️2013-2023 | Social Sales Link, LLC | All Rights Reserved.
Step
1
1
Optimize your
LinkedIn Profile to be
Value-Centric
Transform it from a
resume to a resource
Copyright ©️2013-2023 | Social Sales Link, LLC | All Rights Reserved.
Step
2
2
Curate and Create Content
for Your Audience
Not just any content but
content that teaches them
something new
Copyright ©️2013-2023 | Social Sales Link, LLC | All Rights Reserved.
Step
3
3
Help People Discover
Your Content
This can be achieved by
engaging with others' content
and sending your own directly
to inboxes without spamming.
Copyright ©️2013-2023 | Social Sales Link, LLC | All Rights Reserved.
Step
4
4
Leverage Macro
Influencers In Your
Industry
Engage with your ideal clients
in the comment section of
influencers they follow.
Pro Tip:
Engage your ideal clients by
discussing macro influencers' content
topics in your own posts.
Copyright ©️2013-2023 | Social Sales Link, LLC | All Rights Reserved.
One important metric is
measuring content value
through sales
conversations started
Step
5
5
Set Metrics That Matter
bob.woods@socialsaleslink.com
/brynnetillman
brynne.tillman@socialsaleslink.com
Join Now: socialsaleslink.com/membership
Connect with Us!
/bobwoods
Brynne Tillman
Bob Woods

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5 Steps to Become a Micro-Influencer on LinkedIn

  • 2. Copyright ©️2013-2023 | Social Sales Link, LLC | All Rights Reserved. In the realm of social media influencers, the goal on LinkedIn differs for salespeople. Your aim should be to become a micro-influencer, attracting a precise audience – your prospects. This eBook unveils "5 Steps to Become a Micro-Influencer on LinkedIn," helping you start more sales conversations with your ideal clients.
  • 3. Copyright ©️2013-2023 | Social Sales Link, LLC | All Rights Reserved. Some pre-works: Create a list of your ideal clients Listen to what your ideal clients care about 1 1 2 2
  • 4. Copyright ©️2013-2023 | Social Sales Link, LLC | All Rights Reserved. 5 5Steps to Become a Micro-Influencer on LinkedIn
  • 5. Copyright ©️2013-2023 | Social Sales Link, LLC | All Rights Reserved. Step 1 1 Optimize your LinkedIn Profile to be Value-Centric Transform it from a resume to a resource
  • 6. Copyright ©️2013-2023 | Social Sales Link, LLC | All Rights Reserved. Step 2 2 Curate and Create Content for Your Audience Not just any content but content that teaches them something new
  • 7. Copyright ©️2013-2023 | Social Sales Link, LLC | All Rights Reserved. Step 3 3 Help People Discover Your Content This can be achieved by engaging with others' content and sending your own directly to inboxes without spamming.
  • 8. Copyright ©️2013-2023 | Social Sales Link, LLC | All Rights Reserved. Step 4 4 Leverage Macro Influencers In Your Industry Engage with your ideal clients in the comment section of influencers they follow. Pro Tip: Engage your ideal clients by discussing macro influencers' content topics in your own posts.
  • 9. Copyright ©️2013-2023 | Social Sales Link, LLC | All Rights Reserved. One important metric is measuring content value through sales conversations started Step 5 5 Set Metrics That Matter