Social Sales

Social Sales: Milking the cow metaphor Clo Willaerts, 21 June 2010 Stichting Marketing expertgroep Digitale Marketing Googleplex Brussels

Classic sales funnel ,[object Object],[object Object]

Raging cows ,[object Object],[object Object],[object Object],[object Object],[object Object]

The end of the industrial era is making everybody very nervous ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

McKinsey: Customer Decision Journey

Status updates are the window to your soul Source: http://youropenbook.org/

Online Purchase Influencers ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

1/6 Initial consideration set ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

2/6 Trigger: new or improved product

2/6 Trigger: unexpected ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

2/6 Trigger: life stage ,[object Object],[object Object],[object Object]

3/6 Active evaluation ,[object Object],[object Object],[object Object],[object Object]

4/6 Moment of purchase ,[object Object],[object Object],[object Object]

5/6 Postpurchase experience ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

6/6 Loyalty loop ,[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],Made with http://www.oreillymaker.com/

This presentation: http://www.slideshare.net/bnox http://www.conversity.be Thank you! [email_address]

Social Sales

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Editor's Notes