Libre Office Conference Milan Sep 2013 Keynote
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Reimagining the document so that users can interact with it on mobile devices. Increased productivity that goes beyond traditional software like Microsoft Office on PC's.
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Libre Office Conference Milan Sep 2013 Keynote
- 1. | 1 September 2013 | Jay Zaveri Mobile Productivity
- 3. | 33| 0 1,000,000 2,000,000 3,000,000 4,000,000 5,000,000 6,000,000 7,000,000 0 3 6 9 12 15 18 21 24 CloudOn 5 Million Users In 20 Months Dropbox ~4.8 M Million In 20 Months Evernote ~1.6 Million Users In 20 Months Yammer ~0.9 Million In 20 Months Over 5M registered users in 20 months AppStore Ranking Overall: #1 in 59 countries; Top 10 in 95 countries Productivity: #1 in 117 countries What is CloudOn?
- 4. | 44| The Mobile Tsunami Source: BI Intelligence, IDC, Gartner, iSupply, Morgan Stanley, Rutberg & Company units in billions 0.0 0.5 1.0 1.5 2.0 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 PCs Tablets Smartphones Tablets +225% Smartphones +76% PCs +20% TODAY 2012-2016 Growth
- 5. | 55|Proprietary and Confidential The Basics Learning from the Front Line Market Trends Productivity for the Future Opportunity for the Libre Office Community What am I covering?
- 7. | 77|
- 8. | 88|
- 9. | 99|
- 10. | 1010|
- 11. | 1111|
- 12. | 1212| Mobile is an experience and a way of life.
- 13. | 1313|Proprietary and Confidential Activities Find/BrowseCreate Edit Preview Share SearchConversations Activity RollupsNotifications Delete Rename Move Content Organization Content Discovery Content Sharing Content Authoring Review Content is important when I work by myself or we work together. But the context that comes from that content is as (if not more) important
- 14. | 1414|Proprietary and Confidential Gathering Intelligence: Community Over 250,000 votes! 40,000+ comments.
- 15. | 1515|Proprietary and Confidential Gathering Intelligence: Analytics Over 250 metrics including DAU, MAU, retention, cohort breakdown; 4.5 MM events per day
- 16. | 1616| Learning from the Front Line
- 19. | 1919|Proprietary and Confidential Industry Usage Category Sector % by Category % by Total Business 45% Conglomerates 13% Consumer Goods/Retail 21% Healthcare 4% Industrial/Agriculture 6% Media/Publishing 5% Technology 27% Telecom 25% Education 46% University 67% K12 33% Government 10%
- 20. | 20 Through research we discover our personas, their motivations and the activities/tasks in their workflow CXO’s: executives, owners, leaders Mobile Knowledge Workers: lawyers, doctors, educators, consultants, product managers, marketers Personas Road Warriors/Sales Students
- 21. | 21 Word Who? What? When? Preview Mobile Workers • Read for 1 - 20 min • Avg: 4 min • 18% open from email Lunch/Evenings Tablets & Phone Review CXO/Lawyers • Track Changes, Comments, Annotations Through the day on Tablets Edit: Notes Students • Notes are active for a week. • Typical sessions last from 6 min – 45 min Mornings/Aftern oons Tablets (some Phone) Edit: Rich Documents and Papers MW/Students • Physical keyboard • Heavy layout with use of images, charts, well formatted documents • Sessions last as long as 60 minutes • Documents active for a couple of weeks Through the day Tablets
- 22. | 22 PowerPoint Who? What? When? Present Road Warriors, MW, CXO • Present for 30 - 60 min • Avg: 45 min Through the day Tablets Create Students, KW • Typical sessions last from 3 min – 23 min Late Evening Tablets/Phone Edit: Styling and Themes Road Warriors MW/Students • Extremely short sessions of 2-3 mnutes Through the day Tablets
- 23. | 23 Excel Who? What? When? Preview Financial Workers • Pivot Charts • Complex excel spreadsheets Through the day Tablets Edit: Tables & Lists Students, Consumers • Typical sessions last from 3 min – 15 min • Organize information into tables or lists and format them. Late Evening Tablets/Phone Heavy Edit: Charts, functions Financial Workers, Business Execs • Long session of 20-40 min • Docs remain active for 5 days and have 5 hours of usage on them Through the day Tablets
- 24. | 2424|Proprietary and Confidential Learnings and Takeaways Behavioral Patterns Allows us to understand and build the best mobile productivity suite Compatibility: users care deeply about interoperability and give up very quickly when they lose that comfort. 800 billion documents in Fortune 500 companies Documents were created to be shared Performance is very important Gestures and behavior (When in Rome….) Layout Device-specific activity-centered capabilities are important to users – workflow ”platforms” over “apps” What, when, how are key to cracking the problem Experience over functionality
- 26. | 2626| Disruptive Trends.. Cloud Mobile Consumerization
- 27. | 2727|Proprietary and Confidential Takeaway from Trends Focus on knowledge worker workflows and needs Grassroots approach to market penetration and uptake UX, UX, UX! Ease of use and simplicity are critical Freemium Models Get users to love your product Let users earn their way in by building additional incremental value Tablet First 250 MM tablets! Harness the power of the Cloud
- 28. | 2828| Productivity for the Future
- 29. | 29 Productivity in the Mobile Era Phones Computers Tablets Sharing Create Edits Reviews Create (Abel) Share (Abel) Edit (Brenda) Share (Brenda) Notification (Abel) Review (Charles) Notification (Abel/Brenda) Conversations (Abel/Brenda/Charles) Content+Context
- 31. | 31
- 32. | 3232| Context
- 33. | 33 Today, documents are lonely artifacts, a primitive rendition of the PC era. Files and Folders Data: Size, kind, date created, created by, modified, label, and file location
- 34. | 34 Solution to Current State of Documents: Build more context Apps & Content People Locations Files and Folders Time Sharing Conversations
- 37. | 37 WS2 Product Vision Size: 25kb Type: CloudSpace Created by: Jay Zaveri Date Created: 12/22/11 Add to this conversation 12/25/11 12/24/11 Jay Zaveri in Palo Alto, CA 12/25, 9:02 PM Jay replied to productroadmap.docx: Can you add a visual to help communicate our idea? 12/23/11 Jay Zaveri in Palo Alto, CA 12/23, 4:23 PM Cary Gibaldi in San Francisco, CA 12/24, 7:04 AM Cary commented within productroadmap.docx: How does this work from a technology perspective? Cary Gibaldi in San Francisco, CA 12/24, 7:04 AM Cary commented within productroadmap.docx: Are these dates correct? I think we may need more time to iterate. Jay created productroadmap.docx within Our Big Product Vision Labels: Tags: Associated Files: Last Commented by: Shared with: 12/27/11 12/26/11 Milind Gadekar in Menlo Park,CA 12/27, 10:12 PM Jay Zaveri in Palo Alto, CA 12/26, 11:22 AM Awesome. Let’s get Milind to agree on the vision. Cary Gibaldi in San Francisco, CA 12/26, 11:11 AM Cary Added a graphic to productroadmap.docx 5 10
- 38. | 38 12/25/11 Jay Zaveri in Palo Alto, CA 12/25, 9:02 PM Jay replied Can you add… Cary Gibaldi in San Francisco, CA 12/24, 7:04 AM Cary commented Are these dates… 12/27/11 12/26/11 Milind Gadekar in Menlo Park,CA 12/27, 10:12 PM Jay Zaveri in Palo Alto, CA 12/26, 11:22 AM Awesome. Let’s… Cary Gibaldi in San Francisco, CA 12/26, 11:11 AM Cary Added a … WS2 Product Vision Size: 25kb Type: CloudSpace Created by: Jay Zaveri Date Created: 12/22/11
- 39. | 39 Lucius updated Project_Outlines.docx Mauris cursus congue tellus eu suscipit. Nunc neque dui, pellentesque ac accumsan non, mattis vel libero Nunc neque dui, pellentesque ac accumsan non Lucius edited Really_Long_Filename.docx Sed etonium congue tellus eu suscipit. Nunc neque dui, pellentesque ac accumsan non, mattis vel libero Nunc neque dui, pellentesque ac accumsan non Mauris cursus congue tellus eu suscipit. Nunc neque dui, pellentesque ac accumsan non, mattis vel libero Nunc neque dui, pellentesque ac accumsan non You approved this update
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- 42. | 4242|Proprietary and Confidential Final Thoughts.. Make a commitment to support Libre Office Mobile is a great opportunity for Libre Office Build a successful word processor by Q1 2014 for mobile
- 43. | 43 Thank You
- 44. | 4444| Instant Success - #1 Across All Categories!
- 45. | 4545| What is CloudOn?
- 46. | 4646| “Completely blown away by #cloudon as an iOS mobile app. This is what using the cloud for productivity should be: integrated & seamless! :)” User’s Love The App!
Editor's Notes
- Couple of things: You can ask me questions Have lots of slides. I’m going to skim through a lot of sections. If you want me to focus tweet me and I’ll try to cover stuff at the back of the presentation.
- CloudOn enables users to create, review, edit and share documents, spreadsheets and presentations on mobile devices. Over 7 million productivity hours have been spent by users in CloudOn working on 51 MM documents where users took 1 billion actions – anything from simple font styling to complex track changes.
- Per Forrester, there were roughly 49 MM regular users of Productivity tools in 2012. This represents roughly 7% of the market. An estimated 45-60% of users have used or want to use on a regular base productivity tools on mobile devices. In 2016 there will be over 1.5 BN devices which means the potential market would be 800 MM devices. In the next 3-4 years 750 MM people will choose a productivity tool for mobile. Document sharing, social activities are becoming more popular on mobile devices than on the PC.
- This is definitely mobile…
- And so is this…
- And this..
- Mobile
- Mobile
- Mobile
- #1 most popular action is to browse the folder structure Sharing has gone up from 2% four quarters ago to 11% Discovery would account for 44% of actions if I included browsing to find documents.
- When we started Powerpoint was the most used app.
- SME/recognizable SMB: 45%, Large Enterprise: 55%
- Industry: Road Warrior/Sales: docID: 40ac2820280913c84df9cb25ec022625 Editing and presenting existing doc: Heavy used features: Font Size (122), Font/Font Styles (83), Add Animation (64), Font Color (51), Slideshow (48), Insert Clip Art (21), Add Transitions (10), Transitions Apply to All(10), Bullets Numbering (9), New Slide (6). How long in file: 3 days, total ~5 hrs
- Who? What? How? When?
- Cloud Close to 500 MM users use cloud storage just 6 years after it was introduced. The cloud has also brought easy reach to users so they can use their browsers freely. Mobile Consumer 70% of firms surveyed by Forrester issue two devices to executives. 52% of knowledge workers in 17 countries reported using three devices for work. 53% of knowledge workers report using their own PC, tablet or smartphone, using an unsupported application to do their work better primarily due to usability issues of support IT infrastructure. Workers blend work and play in 66% of devices and applications they use at the same time. Entreprises are open to support newer vendors like Apple and Dropbox.
- #2 All great consumer enterprise apps and platforms start with ease of use, simplicity, and a grassroots user-centric adoption. An early focus on getting the experience right through activity and workflow-centered design is critical to early adoption success. Perform quick and dirty testing with target archetypes/personas and iterate till you get it right. #3 Spend quality time developing a much needed application with a simple user expe- rience and offer it directly to end users in the enterprise for free. Iterate to achieve engagement, organic adoption, and growth. Price, test, and roll out a freemium model where power users, teams, and businesses pay for advanced tiers while the large majority of users enjoy a free service. These active, free users are potential fu- ture customers and loyal advocates – individuals that can spread news of your de- lightful product to others. This model works particularly well for services with a low marginal cost and simple, intuitive paywalls built to drive monetization con- version. If done well, it can stave off building an expensive enterprise-sales team during the early days of the company. #4 Over 250 million tablets have been sold many of which are being used in the enterprise as portable productivity tools. Users spend an average of $50 per month on tablets outspending users on phones. Couple the above with the death of enterprise tablet apps and this is a golden opportunity for tablet apps that have the right product-market fit. #5 Instead of a “behind the enterprise firewall” product, stay true to a cloud-based platform.
- Cloudon alleviates user painpoints by first streamlining communications; secondly it does all the location work based on cloud services, and lastly allows users to open and edit any file no matter which device or platform they are on.
- Exploration of a scenario with “cleaner editing capabilities” and “toolbar exploration”..
- Today, files are tagged with the most basic information that is used for sorting. Jay talks email as context to content
- The most important thing to stress here is people, physical locations, and conversations. Conversations happen in and around the file.
- Lucius makes an edit and the activity is logged in the real time.
- Batman decides to send a message to Lucius, which will be posted on this document’s Filespace and initiate an email for the recipient.
- Milind, who is on the road reviews the document and decides to leave a voice message. In this case, Milind asks Jay to delegate a paragraph to Cary, Milind, and Shuki.
- Batman approves or dismisses the edit.
- Batman decides to approve another update, this time to Really_Long_Filename.docx.
- CloudOn enables users to create, review, edit and share documents, spreadsheets and presentations on mobile devices. Over 7 million productivity hours have been spent by users in CloudOn working on 51 MM documents where users took 1 billion actions – anything from simple font styling to complex track changes.