This document outlines principles for businesses to consider in order to balance their responsibilities to shareholders with ethical and social obligations. It discusses the importance of: 1) meeting public expectations and encouraging a better environment; 2) having a long term focus on profits while avoiding overregulation; and 3) balancing responsibilities with power in a way that prioritizes prevention over cures. It provides guidance on avoiding profit maximization at the cost of dilution of purpose or incurring high costs.

7. 1. Public expectations
2. Long run profits
3. Ethical obligation

8. 4. Public image
5. Better environment
6. Discouragement of further government
regulation
7. Balance of
and power
responsibility

9. 8. Stockholder interests
9. Possession of resources
10.
Superiority
of
prevention over cures

10. 1.
Violation
maximization
2. Dilution of purpose
3. Costs
of
profit

11. 4. Too much power
5. Lack of skills
6. Lack of accountability
7. Lack of broad public
support

20.  Minority group members are people, as you
and I are
 We must preserve the environment in order
to lead quality lives

29. • The terms of all contracts
be clearly stated &
honored in full
• Abuse of economic power
in dealing w/ a smaller
concern be avoided
• No supplier be encouraged
to commit his resources
for apparently long-term
purposes

30. Strive after a quality
Avoid anything that
would be detrimental
to the health, safety &
growth
Deliver the
product/service in the
quality, quantity &
time agreed upon
Ensure that all
promotional
communications be
informative & true
Seek to apply or
make use of the
discoveries &
inventions of science

31.  Provide an adequate rate of return
 Use their financial resources to provide goods
& services responsibly & efficiently
 Furnish the owners & other providers of capital
w/ such information
 Pursue the specific objectives of the owners &
other providers of the capital

32.  To participate in the discussion of
proposed legislation and / or its
implementation
 To propose sound policies in the use of
human & material resources

33.  Take regular stock of their response to
the basic needs of society
 Do their best to ensure that the way they
deploy their resources benefits society in
general
 Pay proper regard to the environmental
& social consequences of their business
activity

34.  Acknowledge that his role is to serve
 Avoid all abuse of executive power
 Reveal the facts to his superiors
 Establish a policy regarding conflicts of
interest

35.  Not tolerate any form of illegal datagathering or any form of incentive
 Recognize that his subordinates have a
right to information on matters affecting
them

36.  Fully evaluate the likely effects on
employees & the community of the
business plans for the future
 Cooperate with his colleagues & not
attempt to secure personal advantages