Presentation on Various TVCs and Print Ads of various Competitors of Life Insurance Companies in India.

1. COMPETITION SCAN – LIFE INSURANCE
MAY – JUNE , 2015

2. Bajaj Allianz

3. BRAND: Bajaj Allianz
MESSAGE: Promotes Young
Assure Policy that secures the
future of children and fulfills
the dreams of children
irrespective of any
eventuality.

4. BRAND: Bajaj Allianz
MESSAGE: Showcases the
high profits that it has
achieved in the financial year
2014-2015 in all its fields.

5. BRAND: Bajaj Allianz
MESSAGE:Demonstrates the
plan called ‘Elite Assure’. A
plan that insures the future of
the family and protects in the
times of financial problems.

6. BRAND: Bajaj Allianz
MESSAGE: Invtes for
registering in Junior Football
Camp. Register yourself and
get opportunity to learn
football skills from
professionals.

7. BRAND: Bajaj Allianz
Message:
Suggests to invest in the Bajaj
Allianz insurance and help yourself
to save various hidden taxes that
eat away your income.

8. BRAND: Bajaj Allianz
Message:
The TVC is based on showing
different methods to save
Taxes. It also indirectly
promotes its own services.

9. BRAND: Bajaj Alliaz
Message: Demonstrates the
different activities done in its “Defeat
the Tax Monster Campaign” like: Tax
Teasers, Online Campaign , Jio Befikar
activity etc.

10. ICICI Prudential Life Insurance

11. BRAND: ICICI Prudential Life
Insurance
MESSAGE:
Initiates the new technology
of Electronic Insurance
Account that does not require
paper based documents.
No more risk of loss of
documents.

12. BRAND: ICICI Prudential
Message:
Introduces Electronic Policies and
Account that helps to keep the
documents safe.
The TVC urges the users to switch
to E-policy OF ICICI Prudential Life
Insurance

13. BRAND: ICICI Prudential
Message:
This ad encourages the existing
Financial Advisors to become
Insurance Advisors without any
Specific Legal Formalities through
ICICI Life Insurance.

14. MAX Life Insurance

15. BRAND: Max Life
Message:
This as promotes its Legacy
Protection Solutions so that any
unpleasant happening can not
keep the family in financial
problem.

16. BRAND: Max Life
Message:
Shows you the benefits in insuring
through Max Life Insurance.
1. Ensures increasing life cover
till age of 100.
2. Protects your family.
3. Helps you build legacy for
your next generation.

17. BRAND: Max Life Insurance
MESSAGE:
Showcases Balance sheets
and P & L account for the year
2014-15 .
Speaks about 15 years of
Promise and Relationship
with the customers.

18. BRAND : Max Life Insurance
Message:
Promotes the new technology of
online term plan, in which all
transactions can be carried out
online. And emphasizes on
importance of life insurance .

19. BRAND : Max Life Insurance
Message:
Emphasizes upon securing the
future of one’s child through ‘Max
Life Child Solutions’. The ad is
shown in an emotional and
creates a need for buying the
service through creating anxiety
and fear.

20. BRAND : Max Life Insurance
Message:
Introduces a plan called ‘Life Gain
Premier’
This plan helps a customer to
secure his child’s future in various
aspects like: Education , Marriage
and Business.

21. Pnb MET Life Insurance

22. BRAND: pnb MetLife
MESSAGE:
This ad briefs about RWA
Badminton Championship
organized by the brand to
promote itself and asks the
customers to register and
enjoy a day with the family.

23. BRAND: pnb MetLife
MESSAGE:
This ad briefs about RWA
Badminton Championship
organized by the brand to
promote itself and asks the
customers to register and
enjoy a day with the family.
Around 750 houses have
registered for the same.

24. BRAND : pnb MET Life
Insurance
Message:
This is an ad for appealing to
support METLIFE’s CSR initiative of
helping the under privileged kids
to achieve their dreams to
become a master in Badminton.

25. LIC

26. BRAND: LIC
MESSAGE: Pursue your
hobbies with the help of LIC’s
new group gratuity cash
accumulation plan.

27. BRAND: LIC
MESSAGE:
Insure your child’s future
through LIC’s Children Money
Back Plan and get minimum of
₹ 1 lakh of return at various
levels of child’s life.

28. BRAND: LIC
MESSAGE:
Invest in LICS’s Jeevan Lakshya
Plan and assure your family’s
future without any worry. Live
with Happiness, Care ,
Security and Savings through
investing.

29. BRAND: LIC
MESSAGE:
This Poster briefs about
different types of plans that
LIC offers. It has plans for all
type of people of all age
groups and income.

30. BRAND: LIC
MESSAGE:
This is a warning
advertisement that says to be
aware of various Spurious
Calls and Frauds that may try
to entice the customer
through fake offers and plans.

31. BRAND: LIC
MESSAGE:
This ad briefs about basics of
Life Insurance and its need . It
also demonstrates of how to
register in LIC and its
advantages.

33. BRAND: LIC
MESSAGE:
This ad emphasizes that there
is a plan for everybody. Life
Insurance can be availed by
anyone and demonstrates
about Pradhan Mantri Jeevan
Bima Yojana.

34. BRAND: LIC
MESSAGE:
This ad introduces Jeevan
Sangam Plan for

35. BRAND: LIC
MESSAGE:
This ad briefs about
advantages of becoming an
LIC Agent.

36. BRAND: LIC
MESSAGE:
This ad briefs about LIC’s
Jeevan Tarun Plan. It has a
money back policy for
children and has various
maturity benefits in it for
securing the child’s future.

37. BRAND: LIC
MESSAGE:
Over 10 crore people have
joined Pradhan Mantri Jeevan
Jyoti Yojna and the ad urges
others to enroll into the
scheme.

38. BRAND: LIC
MESSAGE:
Over 7 crore people have
joined Pradhan Mantri Jeevan
Jyoti Yojna and Atal Pension
Yojna and the ad urges others
to enroll into the scheme.

39. NEW INDIA ASSURANCE

40. BRAND: New India Assurance
MESSAGE: Road Safety Tip by
the company.
Drive Slower Live Longer.

41. BRAND: New India Assurance
MESSAGE: Road Safety Tip by
the company.
To be alert and avoid
accidents.

42. BRAND: New India Assurance
MESSAGE: Road Safety Tip by
the company.
Stay Happily Married and
Leave the Speeding of
Vehicle.

43. BRAND: New India Assurance
MESSAGE: This demonstrates
about the presence and reach
and network of the company
and promotes itself.

44. BRAND: New India Assurance
MESSAGE: Promotes Gruh
Suvidha Policy and insists to
enroll in the Home Insurance.

45. BRAND: New India Assurance
MESSAGE: Showcases the
profit and reach of the
company. It reaches the
16000 Crore mark.

46. National Insurance Company Limited

47. BRAND: National Insurance
Company Ltd.
MESSAGE: Thanking the
customer for helping it to
achieve 11000 Crore Target.

48. BRAND: National Insurance
Company Ltd.
MESSAGE: Proudly Shares its
achievement of winning the
BML Munjal Business
Excellence Award.

49. SBI Life Insurance

50. BRAND: SBI Life Insurance
MESSAGE:
This is a warning
advertisement that says to be
aware of various Spurious
Calls and Frauds that may try
to entice the customer
through fake offers and plans.
It informs about various Do’s
and Don’t’s.

51. BRAND: SBI Life Insurance
MESSAGE:
The ad urges people to invest
in SBI life Insurance and live a
worry free and fearless life by
insuring their life.

52. BRAND: SBI Life Insurance
MESSAGE:
This promotes Life insurance
for kids. It says to insure your
kid and secure his dreams
with the plan and be a great
dad.

53. Birla Sun Life Insurance

54. BRAND: Birla Sun Life
Insurance
MESSAGE: Invites everyone
for a lecture about
investments
‘Janoge Tabhi to Manoge’

55. GeoJit BNP Paribas

56. BRAND : GeoJit BNP Paribas
MESSAGE: Promotes its
Portfolio Management
Services and describes itself
as a game changer.

57. Rural Postal Life Insurance

58. BRAND :Rural Postal Life
Insurance
MESSAGE: Promotes its
insurance schemes that has
low premium and high bonus.
Showcases various schemes
for rural population

59. Observations
The recent trends of TVCs and Print Ads suggests the following:
Companies try to show the achievements and Financial Positions to win the trust.
Brands often use the ‘Anxiety’ and ‘Fear’ of future as a tool to convince the consumer and make them to invest into
the schemes.
There is a high number of advertisement for children schemes and family schemes rather than individual Life
Insurance Schemes.
Companies like : LIC , Bajaj Allianz and SBI invest more into the print ads as compared to TVCs.
Companies like : MET life and MAX Life invest more into TVCs rather than Print Ads
Max Life Insurance has the highest number of TVCs and according to me has most attractive ads. It creates fear and
anxiety for future of life.