The document discusses a new generation of the EasyBloomer plant monitoring and care system. Some key points: - EasyBloomer measures sunlight, temperature, soil moisture, and fertility to monitor plant health. It provides a library of plant care tips. - A new version will give each plant a personalized digital identity and ability to "communicate" its needs to the user through messages. - An app will allow importing plant data and messages to mobile devices for identification and care reminders. It may include calendar and babysitting functions. - The system aims to build an engaged community around plant care that increases sales and provides marketing opportunities through a large database of users.

1. The new generation of EasyBloomers

2. Easybloom
(http://www.easybloom.com/)
• Measures
– sunlight
– temperature
– soil moisture
– fertility
• Free Online 6,000+ Plant
Care Tips Library
• Plant Doctor
– recommending plants
– assessing the health of
your plant

3. A great digital tool
...people will think of this like a shovel,
something you don't garden without.
- Holly Hayes, San Jose Mercury News, June 21, 2008

5. Is it well known?

6. Is it fancy enough?

10. Interactivity

11. How to do that?

15. Plants became alive in the digital
dimension

16. Why to invest in it?

17. Utilizing the power of Social Media

21. Build a community from the product
users/Plant Doktor registrants

22. Building up Easybloom’s Facebook
fanpage

23. Using a special application

24. Bring your plants alive
Each product user
• Can give personality to their
plants
• The plant needs something, it
can communicate with you
– E.g. your plant is thirsty
• The cool one: I’ve dust in my
kidneys
• The gentle one: would you like
to give me some water?
• The barbarian one: You f….
Bitch, gimme WATER

25. Special functions
• Calendar function – outlook, mobile,
…
– It can arrange meeting/date with you,
when you can get closer to eachother
• Babysitter function
– You can setup one of your FB/real
friend, who can take care of your plant
– The application will contact the choosen
person, when your plant needs
something (message, calendar memo)

26. Available for mobiles as well
Mobile application
• Importing
data/messages/”dates”
from facebook
• Extended search
– You can use the camera of
your phone to identify your
plant
– Before buying a plant in a
store as a gift, or for yourself,
it helps to decide, which plant
is the right one for you

28. Viral effect…

29. …increasing sales

30. Huge database
• Media opportunities
– Sponsors (e.g. Easy
Gardener, Fiskars, …)
– eDM marketing
• Selling the database for
marketing aims

31. Additional services
• Recruiting flower shops as babysitter
service partners (service fee)

33. Not to see such a plant any more
(& saving your wallet)