Social network analysis is a set of tools for modeling social networks and relationships that can provide insight into how networks function. It views the social world through a relational lens. Popular social networks like Facebook have hundreds of millions of active users who interact through relationships and share content. The widespread use of social media demonstrates how interconnected people have become through online networks.

1. Social Network Analysis

2. Go back to the 1900s
You are the CEO of XYZ Company and have just
hired a new employee?

3. Who is
Bob?
What does he
like to do?

5. 2000’s
How would you do it today?

9. Social Networks

10. Analysis

11. What is it?
• Set of mathematical, graphical, and
theoretical tools for modeling networks and
the structures there in
• A lens for understanding the social world in a
relational way

14. Social Network Analysis

15. Clichés
• “It’s not what you know; it’s who you know”
• “Business is built on relationships”
• “We’re living in a networked world”

16. Figures
Facebook:
• more than 800 million active users
• Average 130 friends
• 900 million objects of interaction
• More than 70 languages
Twitter:
• 1 billion tweets per week
• Average number of new accounts per day:
460,000
Youtube:
• 48 hours of video are uploaded every minute
• Over 3 billion videos are viewed a day

17. What does this mean?