Social Net Advocacy (SNA) Demo Tour

•

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Dell’s innovative Social Net Advocacy program allows Dell to measure brand advocacy and extract actionable insights in near real-time.

Technology Business

Social Net Advocacy (SNA)
Demo Tour
• Munish Gupta
• Director, Social Media Analytics

Global Marketing
Dashboard shows the SNA metric and customizable
daily/weekly/monthly trending chart
Dell SNA for
Nov
Detailed
Post metrics
WeeklySNA
and Post
Trend
25

Global Marketing
Topics Tab: Provides SNA by different Topic groups – Products,
Components, Customer Journey - in a sortable list
Allows youto drill down into a specific product/topic
Displaying SNA
for all Product
Categories
Drill down
a specific
product
SNA dropped
by 16 pts in last
week of Nov

Global Marketing
Drill in to topics to understand change in SNA for any
time period (week to week)
Topics – Relatedtab shows
which topics are contributing
to the change

Global Marketing
Allows you to drill down in to actual posts which are
contributing to drop in SNA
Customers
unhappy
about
price for
specific
config of
XPS 13
with
ubuntu

Global Marketing
SNA jumped right back after price correction
6

Built on experience, Dell Social Media Services are for customers across many industries, including Fortune 500, public and education, non-profit and healthcare. They’re also relevant for those just starting out or for those who are further along in their journey and looking to scale their efforts. The suite of offers ranges from listening and insights to best practice seminars and from advisory services to command center build-outs. For more information, visit http://dell.to/11Dpylk.

Becoming a social business

Dell Social Media

Embedding Social Media to Become a Better Business via Training

Dell Social Media

Liz Brown Bullock’s presentation to Marketing Science Institute on the importance of integrating social media within an organization through training your employees. Training is critical for both risk mitigation and empowering employees to be brand ambassadors. Liz drew on her experience of launching Dell’s Social Media and Community University and shares her insights on activating employees company wide.

Empowering Your Virtual Voice

Dell Social Media

Training Your Company for Social Media

Dell Social Media

What Do I Tweet About? Make Your Employees Worth Following

Dell Social Media

Liz Brown Bullock, Director of Social Media and Community, Dell discusses how your employees are your biggest assets in building customer relationships via social media. This presentation covers 10 key ideas to ensure your employees are strategically connecting their social media efforts to the company and customer objectives, plus additional best practice tips for employee success at Dreamforce 2012.

Socialize Your Organization

Dell Social Media

Liz Bullock, Director - Social Media and Marketing at Dell, talks about the importance of organizations actively fostering social conversations – listening, learning, engaging, and acting – across all functions of the business, as well as how to effectively empower employees to engage with customers on behalf of the brand. This presentation took place at the Corporate Social Media Summit, June 14, 2012, in New York.

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Social Net Advocacy (SNA) Demo Tour

1. Social Net Advocacy (SNA) Demo Tour • Munish Gupta • Director, Social Media Analytics

2. Global Marketing Dashboard shows the SNA metric and customizable daily/weekly/monthly trending chart Dell SNA for Nov Detailed Post metrics WeeklySNA and Post Trend 25

3. Global Marketing Topics Tab: Provides SNA by different Topic groups – Products, Components, Customer Journey - in a sortable list Allows youto drill down into a specific product/topic Displaying SNA for all Product Categories Drill down a specific product SNA dropped by 16 pts in last week of Nov

4. Global Marketing Drill in to topics to understand change in SNA for any time period (week to week) Topics – Relatedtab shows which topics are contributing to the change

5. Global Marketing Allows you to drill down in to actual posts which are contributing to drop in SNA Customers unhappy about price for specific config of XPS 13 with ubuntu

6. Global Marketing SNA jumped right back after price correction 6

7. Thank you!

Social Net Advocacy (SNA) Demo Tour

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